Sustainable B2B growth thanks to digital services in the portfolio
Zühlke is helping Schaerer AG to optimise its digital services for the B2B market. Sustained business success is facilitated by making the digital portfolio more flexible.
- New features for different user groups and customer-specific enhancements (e.g. payment in China)
- Sustained business success through early adoption of emerging technologies
- 200% higher throughput in the technology stack to accommodate growth
New digital strategy in a competitive market
Schaerer AG, a leading Swiss manufacturer of fully automatic coffee machines
for professional use, is exposed to increasing competition in its
B2B market. To survive in the market, the company has defined a new,
integrated digital strategy with the aim of improving customer satisfaction,
reducing operating costs and becoming flexible enough to meet customer-specific requirements. Schaerer turned to Zühlke to provide technical support and develop the custom software needed for this.
Additional user requirements identified
The Zühlke team, consisting of IoT and software development experts, conducted a thorough assessment of the technical stack anddeveloped an architectural blueprint for a horizontally scalable,readily available solution. The existing IoT solution was reviewed andvarious technical restrictions that could potentially make it impossibleto scale the solution as planned were identified. Different user groups– end customers and service employees – want to have additional functions such as mobile payment, as well as more options formanaging the machines remotely.
Business success through new technologies
By providing Schaerer AG with a technological basis, the foundations were laid for enabling the company to offer new features and thereby generate more added value for its business customers. Today, Schaerer AG is no longer just known as a supplier of excellent coffee machines, but also as a provider of excellent service based on digital solutions. Early adoption of new technologies facilitates sustained business success.
Mario Schmuziger leads complex digital transformation and Innovation engagements for Zühlke customers. He has long term experience in high-tech environments within the industrial, medical and telecommunications sector and has founded a start-up. As consultant, Mario Schmuziger is helping customers on a strategic level and also in implementing innovation. He holds a master’s degree in mechanical engineering and a master’s degree in management, technology and economics both from ETH Zurich.