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Homepage zuehlke.com

Create value by design

Solve complex problems and prime your digital and physical products for success with our experience design capabilities and services.

Venn diagram showing the sweet-spot of where the three areas of design, engineering, and business overlap.

Our approach to experience design

Great design is driven by vision, passion, and the longing to create exceptional experiences. It unites functionality, commercial goals, environmental care, and human needs, enabling you to shape and deliver successful products and services. 

People are at the heart of everything we create at Zühlke. That's why we incorporate human-centred design principles at every stage of the development journey, ensuring solutions are effective and resonate deeply with your users.

Our commitment to human-centred design ensures that each step of the process is guided by empathy, innovation, and a profound understanding of end-user needs. Whether you’re creating software, a device, or a service that combines both.

Explore our XD work in action

Healthcare

Preventing 1 million infections

We designed and delivered the UK's COVID-19 app in just 12 weeks, preventing 1 million infections. Continuous user research and testing was key to getting this accessible, life-saving initiative over the line.

Get the NHS story
Pharma

Monitoring sensitive cargo

We designed a device to ensure the safe and secure transportation of critical medications. Endorsed by WHO and UNICEF, the design minimises manufacturing costs and energy consumption and enables highly secure, temperature-controlled shipments.

Get the Berlinger story
Insurance

Making life easier for homeowners

We helped Zurich grow its health business with LiveWell, a new digital wellbeing platform. Agile delivery and embedded experience design enabled our teams to accelerate innovation and ensure product success.

Get the LiveWell story
Banking

HSBC mobile app empowers UK customers to start investing

The Zühlke team led the research and design of HSBC's new investment product for UK customers.

Get the HSBC story
Health management platform, LiveWell by Zurich

Explore our XD work in action

Healthcare

Preventing 1 million infections

We designed and delivered the UK's COVID-19 app in just 12 weeks, preventing 1 million infections. Continuous user research and testing was key to getting this accessible, life-saving initiative over the line.

Get the NHS story
Pharma

Monitoring sensitive cargo

We designed a device to ensure the safe and secure transportation of critical medications. Endorsed by WHO and UNICEF, the design minimises manufacturing costs and energy consumption and enables highly secure, temperature-controlled shipments.

Get the Berlinger story
Insurance

Making life easier for homeowners

Health management platform, LiveWell by Zurich

We helped Zurich grow its health business with LiveWell, a new digital wellbeing platform. Agile delivery and embedded experience design enabled our teams to accelerate innovation and ensure product success.

Get the LiveWell story
Banking

HSBC mobile app empowers UK customers to start investing

The Zühlke team led the research and design of HSBC's new investment product for UK customers.

Get the HSBC story

“Zühlke challenges us to think differently, to create better digital products, to be a better business. Their invaluable work & ongoing support is helping us to scale & mature as a business.” “Zühlke challenges us to think differently, to create better digital products, to be a better business. Their invaluable work & ongoing support is helping us to scale & mature as a business.”

Jessica Harrell
Jessica Harrell

Director of Project Management, three+one

A strategic capability for continuous change & innovation

In a world where change is the only constant, people-centred design and agile delivery equip your organisation to navigate complexity, seize opportunities, and lead disruptive change.

  • Navigate complexity with confidence: Today's volatile business landscape brings challenges, but with the right strategies, complexity becomes an opportunity for growth.
  • Lead disruptive change: Embedded design and lean delivery keep your organisation agile, turning obstacles into stepping stones for innovation.
  • Solve problems with purpose: Human-centred design connects your teams with real customer needs, ensuring every decision drives business impact.
  • Empowering transformation: With Zühlke, overcome challenges, redefine digital experiences, and deliver sustainable value to customers and stakeholders.
  • Human-centred design: At the core of our approach is a commitment to creating intuitive and accessible solutions that resonate with users. By understanding customer needs, we transform experiences into tangible results.

Our experience design capabilities

Digital experience design

Shape compelling digital experiences that delight people & deliver impact against your strategic goals.

Benefit from our rich experience and heritage in UX design, design thinking, user research, interaction design, visual design, design systems, information architecture, and usability testing.

Agile development & delivery

Embed experience design thinking and methodologies into rapid, iterative development and delivery processes and product lifecycles.

Ensure critical alignment between design, research, and technical implementation teams to minimise risk and costs and accelerate time to market and value delivery.

Rapid mobile app development

Design and deliver high-quality mobile apps that delight users, meet complex business needs, and comply with regulation and accessibility requirements.

Solving the right problems, the right way

We approach products as problems to solve, not features to deliver. Our multidisciplinary teams build a deep understanding of your problem space and ensure you build the right thing, and build it right. We accelerate and de-risk innovation cycles with a customer-focused framework that ensures you remain focused on solving real business and customer problems as they evolve.
  • Culture shapers

    Design is not just a strategic capability. It’s a mindset and culture. Our people help you evangelise experience design and embed new ways of thinking and working across the organisation. Establish the culture, skills, and tools your teams need to succeed, long after we’re gone.

  • End to end

    Benefit from seamless collaboration and a multidisciplinary team with everything you need to realise value from your idea or product innovation. We bring your ideas to life and support you throughout the product lifecycle.

  • Lean & agile

    Unlock the strategic potential of experience design and ensure early and lasting value from your product initiatives. We use lean prototyping, agile delivery methods, and rapid feedback loops to accelerate innovation initiatives and enable you to adopt a continuous improvement mindset.

  • Compliant

    Our people have extensive experience in shaping products, services, and solutions that must meet complex regulatory requirements and the highest standards in accessibility.

  • Outcomes-led

    We employ continuous customer insight and testing to replace assumptions with evidence and ensure validated decision making, every step of the product journey.

Meet our Chief of Digital Experience

Christian Moser

Chief of Digital Experience & Partner

Christian Moser joined Zühlke in 2005 and is Chief of Digital Experience & Partner. He is a technology enthusiast and a passionate designer. Technology trends are fascinating him. They have the power to transform our lives and society. 

christian.moser@zuehlke.com+41 43 216 66 17View LinkedIn Profile of Christian Moser

Start your design-driven transformation today!

Request a consultation, gain practical learnings from our client work, or discuss your product innovation goals.

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