VI. COOKIES
We typically use cookies and similar techniques on our website to identify your browser or device. A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser you use when you visit our website. When you visit the website again, we can recognise you, although we don't know who you are. In addition to cookies that are only used during a session and are deleted after your visit to the website ("session cookies"), cookies can also be used to store user settings and other information for a certain period of time, e.g. two years ("permanent cookies"). However, you can set your browser to reject cookies, to save them only for one session or to delete them early. Most browsers are preset to accept cookies.
1. Necessary cookies
We use technically necessary cookies in some sections of our website. Such file elements allow your computer to be identified as a technical unit during your visit to the website in order to enable you to use our services. However, you usually have the option of setting your internet browser to inform you about the use of cookies so that you can allow or exclude them or delete existing cookies. Please use the Help function of your internet browser to obtain information on how to change these settings. Please note that certain functions of our website may not work properly if you have deactivated technically necessary cookies. Cookies do not allow a server to read private data from your computer or the data stored by another server. They do not damage your computer and do not contain viruses. Within the ambit of the GDPR, our use of technically necessary cookies is based on GDPR section 6 para. 1 f, i.e. the processing is carried out to enable the functioning of our website. It is therefore necessary to protect our legitimate interests.
2. Additional cookies
In addition, we use the following cookies to understand how you use our services and to be able to present you with other marketing offers that may be of interest to you. The cookies described below are only used if you have given your prior consent (within the scope of the GDPR in accordance with section 6 para. 1 a).
2.1. Use of Google Tag Manager
We use Google Tag Manager. This is a management system that allows us to integrate the other services shown below into our website. Google Tag Manager itself does not process any personal data. This is only done through the Google services described below and in the manner described there.
2.2. Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies, which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, since IP anonymisation is enabled on our website, your IP address will be shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. Google uses this information on our behalf to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use.
The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to benefit from the full functionality of our website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available via the following link (http://tools.google.com/dlpage/gaoptout?hl=en ).
Please note that on this website Google Analytics has been extended with the code "gat._anonymizeIp(); " in order to guarantee anonymised collection of IP addresses (referred to as IP masking). For more information on terms of use and data protection, please visit www.google.com/analytics/terms or https://policies.google.com/privacy. Our use of the aforementioned analysis tool is based on your consent (within the ambit of the GDPR, we process your personal data based on to GDPR section 6 para. 1 a).
2.3. Use of Google Ads Conversion and remarketing
We use Google Ads Conversion from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to draw attention to our attractive offers by means of advertising material (Google Ads) on external websites. We can determine how successful the individual advertising measures are by analysing the advertising campaign data. In doing so, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs. These advertising media are delivered by Google via so-called ad servers. For this purpose, we use ad server cookies, which can be used to measure success through certain parameters, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally.
For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (indication that the user no longer wishes to be addressed) are usually stored as analysis values. These cookies enable Google to recognise your internet browser. If a user visits certain pages of an Ads client's website and the cookie stored on their computer has not expired, Google and the client may recognise that the user clicked on the ad and was redirected to that page. Each Ads customer is assigned a different cookie. Cookies can therefore not be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data within the context of the advertising measures referred to above. We only receive statistical analyses from Google. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material: in particular, we cannot identify the users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge. Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with one of Google's services, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will be able to identify and store your IP address.
We also use Google Ads remarketing. The remarketing feature enables us to present users of our website adverts based on their interests on other websites within the Google advertising network (in Google search or on YouTube, so-called "Google ads" or on other websites). For this purpose, the user interaction on our website is analysed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to the users on other pages even after they have left our website. Google does this by storing a number in the browsers of users who visit certain Google services or websites on the Google display network. This number, known as a "cookie", is used to record the visits of these users.
The number is used to uniquely identify a web browser on a specific end device and not to identify a person; no personal data is stored.
You can prevent participation in these tracking procedures in various ways:
- a) by setting your browser software accordingly, in particular by suppressing third-party cookies, so that you do not receive any third-party ads;
- b) by installing the plugin provided by Google under the following link: https://www.google.com/settings/ads/plugin;
- c) by deactivating the interest-based ads of the providers that are part of the self-regulation campaign "About Ads" via the link http://www.aboutads.info/choices; this setting will be deleted if you delete your cookies;
- d) by permanently disabling it in your browser (Firefox, Internet Explorer or Google Chrome) by clicking the link http://www.google.com/settings/ads/plugin;
- e) by means of appropriate cookie settings
Further information on data protection at Google can be found here: http://www.google.com/intl/en/policies/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. The legal basis for this use is your consent (within the scope of GDPR section 6 para. 1 a).
2.4. Use of Facebook pixels
Our website also uses the remarketing function "Custom Audiences" from Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook“). This enables users of the website to be presented with interest-related advertisements ("Facebook ads") when they visit the Facebook or other websites that also use the procedure. In this way we pursue the interest to show you advertisements that will appeal to you in order to make our website more interesting for you. Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge. Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding page of our website or clicked on an advertisement from us. If you are registered for one of Facebook's services, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will be able to identify and store your IP address and other identification features. The function "Facebook Custom Audiences" can be disabled here. Logged-in users can do this by clicking on https://www.facebook.com/settings/?tab=ads#_. The legal basis for this processing is your consent (within the scope of GDPR section 6 para. 1 a). Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.
2.5. Use of LinkedIn Insight
Our website uses LinkedIn Insight tag, an analysis and tracking tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. LinkedIn Insight tag allows us to collect information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports about the site's audience and ad performance.
LinkedIn also provides retargeting for website visitors, which allows us to use this data to display targeted advertising outside our website without identifying the member. LinkedIn members can control the use of their personal data for promotional purposes in their account settings. We use the LinkedIn Insight tag for the purpose of providing detailed campaign reporting and information about visitors to our website and thus our advertising and marketing interests. As a LinkedIn marketing solutions customer, we use the LinkedIn Insight tag to track conversions, retarget our site visitors, and gather additional information about the LinkedIn members who view our ads. The LinkedIn Insight tag feature can be disabled here if you have logged in.
If you are a LinkedIn member and do not want LinkedIn to collect information about you through our website and link it to your membership information held by LinkedIn, you must log out of LinkedIn before visiting our website. You can also prevent participation in these tracking procedures by adjusting your browser software accordingly. By changing the settings in your internet browser, you can disable or restrict the execution of Java Script and thus prevent storage of data. Please note that in this case some of the features of our website may no longer be available. To prevent the execution of Java Script code altogether, you can install a Java Script blocker, such as the NoScript browser plugin (e.g. https://noscript.net/ or https://www.ghostery.com/). The legal basis for this processing is your consent (within the scope of GDPR section 6 para. 1 a). For further information on data processing by LinkedIn, please visit https://www.linkedin.com/legal/privacy-policy.
2.6. Use of YouTube
Our website contains embedded YouTube videos. These videos are stored at https://www.youtube.com. They are displayed directly on our website by means of framing technology. Embedding takes place in extended privacy mode, which means none of your data is transferred to YouTube before you have given your consent by playing the video. Once you play a video, data is transmitted to YouTube, a company of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We have no influence on this data transmission. The transferred data includes the fact that you visited the corresponding page of our portal. In addition, your IP address, date and time of the request, time zone, content of the request, access status, the amount of data transferred, the browser you were using and the type and version of your operating system will be transmitted.
This transmission takes place regardless of whether you have a YouTube account or not. If you are logged into a Google user account, your data will be assigned to this account immediately. If you want to avoid this, you must log out of your user account before playing the video. The data transmitted to YouTube is stored by YouTube in the form of user profiles and used for advertising and market research purposes as well as for personalised display of its website. Based on this analysis, YouTube can generate demand-optimised advertising (even for users who are not logged in) and inform other YouTube users about your visit to our portal. You may object to the creation of these user profiles. To do this, you need to contact YouTube.
Further information about data processing by YouTube, your rights and the options for setting your data protection settings can be found at https://www.google.com/intl/en/policies/privacy, where you can also change your settings. Google also processes personal data in the USA. Google has signed up to the EU-U.S. Privacy Shield for this purpose: https://www.privacyshield.gov/EU-US-Framework. Within the ambit of the GDPR, the legal basis for our data processing activities is your consent in accordance with GDPR section 6 para. 1 a.
2.7. Plugins
We also use plugins from social networks such as Facebook, Twitter, YouTube, Google+, Pinterest or Instagram on our websites. You can see this in each case (typically via corresponding symbols). We have configured these elements to be disabled by default. If you enable them (by clicking), the operators of the respective social networks can register that you are on our website (and where) and can use this information for their purposes. The processing of your personal data is then carried out under the responsibility of the respective operator in accordance with their data protection regulations. We do not receive any information about you from them.
2.8. Sprout Social
We use the services of the Sprout Social software from Sprout Social Inc, 131 Dearborn St. Floor 7, Chicago, IL 60603, USA. The functions of the Sprout Social service enable us to manage user issues that reach us through our profiles on social networks. The issues may be raised publicly or via private messages. Sprout Social is a customer management tool that gathers messages and posts from our various social media offerings. It presents them collected together, the benefits being clarity, effectiveness, analysis and quick response. As a minimum, your IP address will be transmitted to Sprout Social. Data processing is carried out on Sprout Social's servers in the USA. We also record data that you send to our social media offerings through your messages or contributions and that is also directly visible to us on our social media offerings. The use of Sprout Social constitutes a legitimate interest within the meaning of GDPR, section 6 para. 1 f. For more details, please see the Sprout Social privacy policy at: https://sproutsocial.com/privacy-policy/.
2.9. SalesViewer® technology
The SalesViewer® technology of SalesViewer® GmbH is used on this website to collect and store data for marketing, market research and optimisation purposes, based on our legitimate interest. Within the ambit of the GDPR, the legal basis for our data processing activities is GDPR section 6 para. 1 f.
A Java Script-based code is used for this purpose, which serves to collect company-related data and the corresponding use. The data collected with this technology is encrypted using a non-reversible one-way function (referred to as hashing). The data is immediately pseudonymised and is not used to personally identify the website visitor.
You can object to the collection and storage of data at any time and with effect for the future by visiting https://www.salesviewer.com/en/opt-out and clicking the DEACTIVATE TRACKING button. As a result, an opt-out cookie is stored on your device. If you delete the cookies in your browser, you have to click this link/button again.
