Insurance Study 2022
Ecosystems – hype or opportunity? Synpulse, the ZHAW and Zühlke provide answers to this question.
Ecosystems – hype or opportunity?
01
Ecosystem strategy: We asked the C-level and technical specialists of the most important Swiss insurance companies about this.
02
The distribution of roles in ecosystems is more diverse than previously thought. The key is the customer journey.
03
Based on the data from the study, we make four key statements about insurance ecosystems and venture a look into the future.
What roles exist in an ecosystem? In last year's study, the answer was: supplier, boutique, or orchestrator.
Today, there is already a more diverse distribution of roles and developments within ecosystems.
Actionable choices:
Integrator, aggregator, orchestrator, or supplier.
The distribution of roles will be delicate and will manifest differently depending on the business area. Today's insurers will have to play multiple roles.
1
Integrated role
Only proprietary products are sold through in-house sales channels.
2
Aggregator
Proprietary and third-party products are offered through the company's in-house sales channels.
3
Supplier
The company's proprietary products are sold through third-party channels.
4
Orchestrator
You operate a platform or an ecosystem that sells third-party products through third-party channels.
