Insurance Study 2022
Ecosystems – hype or opportunity? Synpulse, the ZHAW and Zühlke provide answers to this question.
Ecosystem strategy: We asked the C-level and technical specialists of the most important Swiss insurance companies about this.
The distribution of roles in ecosystems is more diverse than previously thought. The key is the customer journey.
Based on the data from the study, we make four key statements about insurance ecosystems and venture a look into the future.
Integrator, aggregator, orchestrator, or supplier.
The distribution of roles will be delicate and will manifest differently depending on the business area. Today's insurers will have to play multiple roles.
Only proprietary products are sold through in-house sales channels.
Proprietary and third-party products are offered through the company's in-house sales channels.
The company's proprietary products are sold through third-party channels.
You operate a platform or an ecosystem that sells third-party products through third-party channels.