Digital strategy
LV= turns crisis into advantage with agile product development
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Insurance
A virtual resident to protect your home
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Helvetia creates mitipi to prevent break-ins
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Helvetia lacks expertise in user experience design, software engineering, and product development
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Zühlke assists in realizing the ideas, built prototypes out of existing components, and manufactured mockups on their in-house 3D printer
Every 3 minutes, a home is burgled somewhere in Europe. Helvetia created mitipi to prevent break-ins. The virtual resident imitates its owner's habits and thus deters burglars.
Digital burglary prevention
Breaking and entering is an ever-recurring issue in the insurance industry. By interviewing burglary victims, Helvetia concluded that it is possible to prevent burglaries with digital technologies. The innovation managers at the insurance company collated initial information on customers’ requirements and found clients willing to pay for the product. However, Helvetia lacked the expertise in user experience design, software engineering, and product development.
“Thanks to Zühlke's experts, our idea was quickly transformed into a viable concept. We identified our customer target group, their needs and our market. And, last but not least, our first prototype is already functional.”
On the fast lane with Zühlke
While Zühlke provided the infrastructure, mitipi's creators were able to concentrate fully on the creative aspects of the project. Zühlke's experts assisted in realizing the ideas, built prototypes out of existing components, and manufactured mockups on their in-house 3D printer. In addition, Zühlke's software developers programmed an extendable platform and an Android app. A large network of experts also provided Helvetia with input on marketing in social media and assisted with the implementation of the first customer tests.
