With its innovative platform, Adtrac is aiming to catapult out-of-home advertising into the digital age. Zühlke guided the startup through the whole process with advice and support to bring it to market maturity.
Data-assisted, digital out-of-home advertising
Adtrac is a joint venture between Advertima, Fortimo, and SPAR. Its aim is to apply the benefits of the digital world to traditional out-of-home advertising. The sensors on the advertising displays enable advertisers to target the audience in front of it with highly relevant content.
Campaign tool for advertisers
At the heart of the solution lies a technology platform designed specifically for marketing digital out-of-home advertising space. The web-based campaign tool enables advertisers to plan and track their campaigns and get real-time analytics data to improve ad performance.
Flexible, agile collaboration
As a startup, Adtrac’s resources and capacities are still limited. Thanks to the close collaboration with Zühlke, which provided advice and implementation support throughout, it managed to launch the platform in just a few months. The initial version is now being continuously improved and new features are being added.