• Zühlke helps localsearch to define its data analytics strategy 

• localsearch receives a decision basis for the optimal choice of cloud provider 

• With the help of the new data platform, localsearch can predict potential customer churn 

localsearch wants to cater for customer needs by using targeted marketing. Zühlke therefore develops a data platform that uses machine learning to predict customer behaviour.

As a marketing and advertising partner, localsearch helps Swiss SMEs with their positioning on the web. The company wants to analyse the large volume of customer data in order to identify potential customer churn as early as possible and initiate appropriate countermeasures. For the purposes of strategic consulting and technical development, localsearch brings Zühlke›s experts on board.

Together with localsearch, Zühlke›s specialists develop data-driven use cases. Zühlke advises localsearch about the strategic orientation and evaluates suitable cloud providers for a data platform. An interdisciplinary data analytics team at Zühlke develops the localsearch data platform to create a sustainable and automated solution within the selected cloud, and implements application examples in close cooperation with the marketing managers to verify the effectiveness of the solution. 

Google is selected as the cloud provider for the development of the data platform. In the cloud, Zühlke develops a platform that aggregates customer data from various sources. Based on this linkage, a machine-learning model is implemented that analyses the behaviour of customers and predicts whether they are likely to exit in the near future. This allows dissatisfied customers to be identified at an early stage and thereby reduces the number of resulting departures.