Pharmaceutical company Chugai wanted to launch new digital services in Europe. Zühlke developed a range of strategic action plans.
A standalone business model for digital services
Chugai is a leading Japanese pharmaceutical company owned by the Roche Group, which offers innovative therapies in the fields of rheumatology, oncology and hemophilia. It wanted to establish itself as a provider of digital solutions in Europe. Chugai’s team in Germany planned to build on existing content to create a new digital service offering with own revenue streams. Zühlke was brought in to support Chugai in building new insights and developing specific options for digital business models and technologies.
Technology and business impact options
Within a few weeks, Zühlke used workshops and interviews to generate insights into patient pain points and develop potential approaches to digital services. Chugai and Zühlke then conducted patient interviews to validate hypotheses on user pain points and potential revenue streams. The results of these interviews were then used to develop actionable options regarding technology and business impact.
Refining the concept
By working with Zühlke, Chugai was able to rapidly firm up its product vision with real user feedback, laying the foundations for new digital business models. Zühlke additionally developed a range of concrete strategic options including opportunities and risks for designing digital services. Zühlke and Chugai then initiated a further joint elaboration of the business idea and their validation with potential customers.
Contact person for Germany
Jan-Philipp Koch
Head of Banking Sector
As an innovation partner, Jan-Philipp supports banks and other financial services companies in the development of data-driven business models and digital solutions and processes. He brings experience as a consultant from a technology and management consulting firm and thus extensive knowledge in the areas of Data, Machine Learning and Blockchain.
Contact
