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Smart Retail: The Future of Shopping

Change is a constant in the retail sector, but the transformation process has been dramatically accelerated by the COVID-19 crisis.

  • In light of this, what is the best way to meet changing customer needs when it comes to shopping? 
  • What should specific application and business cases look like if the aim is not just to keep pace with change but to actively drive it?
  • And how can innovative technologies facilitate use cases?

These are just some of the questions that the Institute of Retail Management at the University of St. Gallen attempted to answer in a study sponsored by Zühlke. We have summarised the main findings of the study in a paper.

Download now!

Download a summary of the study now!

Melanie Tschugmall Zühlke

Melanie Tschugmall

Business Development Manager
Contact person for Switzerland

Melanie Tschugmall joined Zühlke in 2016 and has a Master in Strategic Marketing with a focus on Innovation. Before joining Zühlke, she worked in different service companies. In order to stay ahead with new ideas and cross-industry impulses, Melanie is involved in various networks and continuous education, eg. Digital Ethics & Behavioral Economics. This makes her a creative and energetic sparring partner. Melanie is fascinated by digitalisation and continuously challenges status quo. 

Nadine Stoyanov

Nadine Stoyanov

Principal Business Consultant
Contact person for Switzerland

Nadine Stoyanov is Principal Business Consultant at Zühlke since April 2018. She gained both strategical and operational experience in corporations and technology start-ups. Nadine believes that by the means of digital innovation coupled with a strong customer focus and data analytics, companies can create a unique and consistent customer experience that sets them apart from competition. Furthermore, Nadine has a proven record in the commerce sector.

Insight: What agility means for food retailer

Even before the current crisis situation, we knew that insufficient stability and a lack of adaptability in existing IT systems and business applications could harm a company’s performance. But now more than ever, we need swift action and companies have to rapidly adapt to increasingly complex business models.

Food retailer

Insight: AI: A welcomed boost for retailers

The gradual decline of brick-and-mortar retail sales could mean fewer investments and innovations in future. This is where artificial intelligence (AI) can provide a welcomed boost and open up numerous opportunities for retailers.

Einkaufswagen-zukunft

Insight: The coronavirus crisis: what online retailers need to do now

Companies that have neglected their online channels, or at most provide only product overviews with the option to order, have slim chances. People are looking for a shopping experience, and this currently takes place exclusively online. With smartphones now functioning as sales consultants and assistants, online retailers must be part of the ‘micro-moments’ of potential buyers and offer them a clear benefit. But how exactly does that work?

Two people during an online-shopping activity

Insight: Why we think agile product development is a great option for the consumer goods industry

Agile product development delivers a product which is exactly what the consumer wants and exactly what the market demands – not just whatever got put in the original specification.

Agile product development

Insight: Physical Twins: New experiences for your customers!

While the world is becoming increasingly virtualised and digitalised as a result of the Corona pandemic, we humans are developing a great longing for direct interaction. Our eye for the essential becomes sharper.

Physical Twin

Insight: Smart Retail: Digital ethics and the trust advantage of brick-and-mortar retail

The coronavirus crisis shows that shopping is more than a rational activity. In this joint interview, Cornelia Diethelm, owner of Shifting Society AG and manager of the Digital Ethics programme at the University of Applied Sciences in Business Administration Zurich, and Melanie Tschugmall, Head of Commerce at Zühlke, discuss why it is important for retailers to have a moral compass in order to be successful in the long term.

Insight: What agility means for food retailer

Even before the current crisis situation, we knew that insufficient stability and a lack of adaptability in existing IT systems and business applications could harm a company’s performance. But now more than ever, we need swift action and companies have to rapidly adapt to increasingly complex business models.