Thurgauer Kantonalbank (TKB), a regional advisory and retail bank, wants to develop a complete solution for its digitally savvy customers. Zühlke develops a product strategy and a roadmap together with TKB.Explore our Services for the banking industry here
Digitally savvy target group attracted to neobanks
A young and digitally savvy clientele is making increasing use of the free basic services offered by purely digital banks. TKB wants to meet the needs and expectations of these customers across all phases of life. The preliminary study determines whether a stand-alone mobile solution has the potential to set the company apart from new competitors and thus increase market penetration. The aim is to offer a simple banking product in order to bind customers to TKB as early as possible for the long term. One challenge here is that the solution has to be embedded in the banking context. A decision has to be made about whether to integrate a solution into the existing product range or whether to opt for a stand-alone solution.
Creating the product vision with an interdisciplinary team
Specialists from CX, technology and business work together in a single team. Customer needs are validated by means of interviews, and ideas for an ideal mobile banking product are developed together in several ideation workshops. These ideas are put to the test by end customers using a prototype. Based on the needs identified, a decision is made to integrate the solution into the existing product range.
Mobile banking solution for a broad customer segment
A product vision and a prototype are subsequently developed. The solution is also evaluated from an IT perspective and the make/buy/adapt decision is strategically prepared. Thanks to the implementationoriented, concrete recommendations and a roadmap, the management team can efficiently decide on the further course of action.
Nele heads the Customer Experience team in Switzerland and has almost 20 years experience in the areas of CX, UX design and brand development. As a consultant, she helps her clients to develop customer-centric product, service and process innovations. She has a passion for complex problem-solving processes and strategic ideation.