Creating the ticket vending machine of the future with Zühlke
Zühlke helps SBB with the development of its new ticket vending machine. The simple, user-friendly interface enables travellers to find the right ticket more quickly.
- A state-of-the-art user interface for greater customer satisfaction
- Less complicated thanks to streamlined navigation
- A big step towards paperless ticketing in the future
Modernisation after 20 years
The hardware used in SBB’s ticket vending machines has become obsolete and needs to be replaced. The user interface will also receive a complete makeover for the first time in 20 years and will be updated to meet customers’ new needs. What is most challenging here is the scope of the system landscape, the mix of stakeholders and the more complex range of products and fares. Zühlke supports SBB in moving forward methodically and developing the software for its ticket vending machines.
MVP in record time thanks to agile approach
An interdisciplinary team of specialists from Zühlke, SBB and third parties used SBB’s customer feedback as the foundation for building a minimum viable product (MVP) from the ground up in just a year. The key to this success was taking an agile approach with quick feedback cycles and tight collaboration within the interdisciplinary team.
New user interface
The user interface is completely redeveloped for the new ticket vending machine model. Streamlining the user navigation makes it easier for travellers to purchase tickets and ultimately improves customer satisfaction. The development of the new ticket vending machine is also a major step towards paperless SBB ticketing in the future.
Stefan Jäger is Business Solution Manager at Zühlke Bern. In this role he ensures the successful implementation of projects at customer level. As Location Manager of Berne, he approaches new customers, networks and clarifies inquiries from the market. Stefan joined Zühlke in 2008 and has his roots in technology. This helps him to demonstrate a high level of expertise in projects or enquiries with technical content. In market development Stefan focuses on the start-up segment. He is familiar with their culture and needs and can therefore offer Zühlke solutions tailored to their needs.