Co-op Funeralcare is the UK’s largest provider of funeral services, with a focus on helping everyone find the right funeral care for their individual needs, preferences, and budgets.
Its customer website helps people get information and support, find local funeral homes, and explore and pay for different funeral plans.
The site helps ensure the high standard of care for which Co-op Funeralcare is known. It also reduces administrative work for staff by giving customers a convenient way to organise and pay for funeral services online.
But, over time, the backend systems that make this possible had grown out-of-date and inflexible. This made it difficult to deliver continuous improvements to the digital customer experience and support the changing needs of customers and staff.
Co-op Funeralcare needed a partner with industry-best engineering capabilities to rapidly accelerate the product roadmap for its funeralcare website and supporting systems.
This partner needed to optimise the agility and throughput of engineering and product delivery and help Co-op Funeralcare deliver impact against its goal: to help more people find and purchase the right funeralcare plan using a stable, convenient, and compelling online service.