Achieving goals through customer-centric innovation and market tests
Suva wants to find out which incentive systems are the most effective at increasing leisure-time safety awareness.
The team develops ideas and tests them in the market.
- Rapid testing of ideas in the market through experiments based on the findings of behavioural science
- Collaboration across departmental and company boundaries
- Long-term partnership between Zühlke and Suva
Strategy implementation as a challenge
Suva wants to start an initiative to implement the roadmap co-developed with Zühlke in its corporate strategy. Its goal is to increase prevention awareness among insured parties and reduce the accidents they experience in their leisure time. Zühlke’s role is to determine which incentives have the strongest preventative effect, and how they should be designed and communicated to address both the insured parties and employers in the best possible way.
Findings from practical tests
In the context of ideation workshops across departmental and company boundaries, incentive ideas are developed for how to best address the needs of insured parties and employers as previously identified in interviews. The most promising incentive idea is validated in experiments based on findings from behavioural science, alongside a test concept with test companies.
Increased prevention awareness
The experiments show that targeted incentives have the potential to lead to a significant increase in the use of prevention offers by insured parties. The level of awareness of preventative measures is also significantly higher in the intervention groups than in the control group. This rapid, market-based testing allows Suva to gain valuable insights for its business. The collaboration with Zühlke is based on a long-term and highly successful partnership