Zühlke – Empowering Ideas

symbolic picture for leisure activity risks: climbing rope
Our Projects

Achieving goals through customer-centric innovation and market tests

Suva wants to find out which incentive systems are the most effective at increasing leisure-time safety awareness.
The team develops ideas and tests them in the market.

Executive Summary

  • Rapid testing of ideas in the market through experiments based on the findings of behavioural science
  • Collaboration across departmental and company boundaries
  • Long-term partnership between Zühlke and Suva

Strategy implementation as a challenge

Suva wants to start an initiative to implement the roadmap co-developed with Zühlke in its corporate strategy. Its goal is to increase prevention awareness among insured parties and reduce the accidents they experience in their leisure time. Zühlke’s role is to determine which incentives have the strongest preventative effect, and how they should be designed and communicated to address both the insured parties and employers in the best possible way.

Findings from practical tests

In the context of ideation workshops across departmental and company boundaries, incentive ideas are developed for how to best address the needs of insured parties and employers as previously identified in interviews. The most promising incentive idea is validated in experiments based on findings from behavioural science, alongside a test concept with test companies.

Increased prevention awareness

The experiments show that targeted incentives have the potential to lead to a significant increase in the use of prevention offers by insured parties. The level of awareness of preventative measures is also significantly higher in the intervention groups than in the control group. This rapid, market-based testing allows Suva to gain valuable insights for its business. The collaboration with Zühlke is based on a long-term and highly successful partnership

Nele Eckstein Zühlke

Nele Eckstein

Business Solution Manager
Contact person for Switzerland

Nele Eckstein is Lead Consultant for Customer Experience. She has more than 15 yeas of professional experience in the areas of UX, design and brand development. As consultant she managed numerous projects in diverse industries and designed customer experience from a strategic level to the conceptual and visual detail. She is specialized in the initial product development phase, where she establishes client focus with state-of-the-art methods and helps to find the right product and scope. Nele Eckstein holds a degree as designer of electronic business and as a landscape architect.