Zühlke – Empowering Ideas


Strategy & Business Innovation

Zühlke creates effective strategies and breakthrough innovations that deliver long-term value, for you and your customers. We take a relentlessly agile, outside-in approach. In close collaboration, this proves transformative for our clients. We drive innovation with interdisciplinary teams that include business experts, UX designers, psychologists and mathematicians. In this way we fuse three essential perspectives: technology, business and human experience.

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Our strategy consulting provides clarity and alignment in a complex digital world that is full of uncertainty and the opportunity to reinvent the way you create value with a new digital business strategy.

Our innovation consulting turns promising ideas into concrete opportunities, and then the amazing products, services and business models that customers find compelling. We also examine the need to change or reorganise processes or parts of the company – to ensure you realise every innovation’s full potential.  

Our organisational consulting services boost the performance and learning abilities of your business so that you can anticipate change and configure your organisation accordingly. We are collaborative, pragmatic and implementation-focused. Together, we streamline your organisation – and lay the foundations for profitable and sustainable growth.

Strategy Consulting

Zuehlke expertise sbi digitalisierungstrategie
Zuehlke expertise sbi digitalisierungstrategie still

Digital Strategy - We Reinvent the Way You Create Value

Zühlke develops digital strategies that ensure organisations stay relevant by aligning their respective business model with trends, technology, innovation and their customers’ needs. Whenever your customers experience your vision and values, digital strategy comes into its own.

Our digital specialists help you identify the key component of effective strategies – a system based on mutually beneficial strategic choices that uniquely position your company to create sustainable competitive advantage and superior value. With our cutting-edge approach, we turn strategy formulation and execution into a virtuous circle – a self-sustaining, self-aligning relevance loop.

Zuehlke expertise sbi innovationsstrategie
Zuehlke expertise sbi innovationsstrategie still

Strategic Innovation – We Co-create Your Portfolio and Roadmap for the Future

Innovation needs strategy. To realise the innovative potential of your organisation, you must strategically align your investment portfolio. You must make the right choices, back the right horses, and orchestrate vertical and horizontal budgets. Zühlke helps you do just that – anticipating the trends and seizing the opportunities that lay the foundations for innovation.

Together, we draw up a roadmap for your business and create a business strategy, unlocking your potential to create new customer value, to differentiate, to reduce costs – and stay ahead of the game.

Innovation Consulting

Zuehlke expertise sbi angebotsinnovation
Zuehlke expertise sbi angebotsinnovation still

Offering Innovation – We Turn Promising Ideas into Products, Services and Business Models That Make You the Market Leader

Differentiation is key to customer growth and competitive strategy. To differentiate your business in tomorrow’s markets, Zühlke helps you turn promising ideas into opportunities today.   
We use the Zühlke Innovation Sprint to identify and evolve ideas with great business potential. We work fast and focused, but with a broad solution horizon. With the Zühlke Rent-a-Startup® approach, we convert these ideas into amazing products, services and business models.  
Rent-a-Startup® evaluates promising ideas at high speed, with precisely the right manpower and skills.

Our Rent-a-Startup® team works with your experts as an autonomous entity. Together they build, test and optimise your idea with real market feedback until they reach the right product/market fit. It’s fast, efficient and low-risk. As soon as you’re ready to realise an idea, our product and application services experts get involved. This integrated approach generates co-created new products, services and business models that combine groundbreaking technology and customer excitement with maximum business value and clear differentiation.

Zuehlke expertise sbi prozessinnovation
Zuehlke expertise sbi prozessinnovation still

Process Innovation – We Power Quantum Leaps in Performance and Competitive Advantage

Zühlke helps makes your business more competitive by consistently aligning your output to your customers’ needs. By developing a process map and customer journey, our process innovation consultants expertly identify any processes and steps that cause unnecessarily high costs or trigger undesirable emotions among your customers. Together with you, we realistically cost every innovation and radically redesign your processes accordingly. Our soft and hardware experts handle technical implementation, incorporating each step on a roadmap according to its priority.  

Zühlke teams unleash the full potential of the latest technologies to make viable concepts a reality. With human-centred design as our guiding principle, enthusiastic customers are virtually guaranteed. 

Organisational consulting and transformation

Zuhlke expertise sbi organisationsberatung neu
Zuhlke expertise sbi organisationsberatung still

The key to a flexible and learning organisation

Challenges such as increasing competitive pressure, a volatile market environment or legacy issues: Today more than ever, companies need to work on their performance and learning abilities. The key to sustainable success is the transformation into a flexible and continuously learning organisation where customer focus, performance and culture are all in harmony. Zühlke is your companion on this path – with strategies that are effective and long-lasting because they bring business value, technology and people into unison.

Zühlke is regarded as a pioneer in organisational consulting and transformation at the interfaces between customer, business and IT. In this context, we advise you on strategy, structure, processes, performance measurement, talent management and leadership.

In this way, you actively create an environment in which a sustainable organisational culture is created, characterised by the balance between innovation and stability. With our "Agile Enterprise" and "Digital@Scale Operating Model" approaches, we optimise the time-to-market and the market-fitness of your product innovations.

We also have decades of experience in the areas of enterprise architecture, DevOps, and customer-experience design. Using this practical knowledge, we digitalise your operating model and create a foundation that ensures your transformation scales successfully.

Zühlke Business Consulting
Zühlke Business Consulting
Zühlke Business Consulting
Stefan Malcherek Zühlke

Stefan Malcherek

Principal Business Consultant
Contact person for Germany

Stefan Malcherek is Principal Business Consultant at Zühlke Germany in the Hamburg Office since 2019. He has a diploma in business administration and extensive experience in management consulting, agile transition, the development of new business models, the management of interdisciplinary teams, the creation of new teams and start-ups. Before joining Zühlke, Stefan worked for PWC (Consulting) and a Boutique Management Consultancy in the energy and telecommunication industry.  After joining E.ON and the E.ON Accelerator he founded his own start-up and led it for three years developing a B2C data driven platform for energy customers.

Marco Balzarini

Marco Balzarini

Consulting Director
Contact person for Switzerland

Bridging the gap between strategic orientation and implementable activities is one of Marco Balzarini's core competencies. He has successfully combined these elements for years in client mandates as well as in Zühlke's Leadership Team. He leads the Solution Center Digital Consulting Team and has been a partner of the Zühlke Group since 2015.


Connie Yeung

Business Development Manager
Contact person for Hong Kong

Connie oversees the Insurance and other key business verticals in Hong Kong. She has over 10 years of experience working in both Finance and IT industry, supporting a wide range of organisations including Fortune 500 clients. With that, she has gained extensive insight into how enterprises can create better business outcomes with digital innovation. Connie is also active in foundations supporting initiatives on women leadership and women in IT.

Zühlke Alan Moratelli

Alan Moratelli

Director Business Development
Contact person for United Kingdom

Alan Moratelli is a business development executive with 25 years of BPO experiences in the International domain, partnering some of the biggest enterprise names to deliver real value into operations, service and customer experience initiatives. Transformational growth and innovation at scale remains the source of his passion, aligned with the premise of ‘customer first’ at the core of all stakeholder centric activities. His innovation and tech savvy mindset supports opportunities to apply meaningful solutions, reimagined to both traditional and new world challenges.


William Dew

Managing Director Business Development
Contact person for Singapore

William Dew leads Business Development for Zühlke in Singapore. He has over 20 years of experience working with diverse organisations across Asia, Europe, and the Middle East to solve complex business and technology challenges. Prior to joining Zühlke, William was the founder and CEO of a PropTech business in Hong Kong and has held various APAC leadership roles within companies in the FinTech and Communications industries.

Cristian Hofmann

Cristian Hofmann

Business Solution Manager
Contact person for Austria

Cristian Hofmann is Business Solution Manager and since März 2020 at Zühlke. After his studies of Computer Science and Doctorate in "Digital Multimedia" and "User Experience", he worked at Fraunhofer Gesellschaft as Senior Researcher and Project Manager. From 2012 to 2020, he was employed at adesso Austria, for the time being as Project Manager, and later as Managing Consultant and Head of Consulting. His emphasis is the field of UX/CX and Innovation Management as well as Web and Mobile Applications. He was able to employ these skills at customers of diverse business areas, such as Insurance, Utilities or Public.