The good news – there are prototypes and ideas aplenty. Far too often, however, after a barnstorming unveiling, these prototypes end up getting filed away in a drawer somewhere never again to see the light of day. Just another great idea that never made the leap into practice.
So what’s the missing ingredient for today’s medical technology enterprises? The answer, it turns out, is radical innovation. Exactly the sort of innovation being deployed in countless other sectors to realise new digital business models, rethink existing ecosystems and value chains – and wow customers. Time, in our opinion, for the medtech sector to get to grips with this issue and time to answer the question, is it possible to realise radical innovation in a sector as highly regulated as medical technology?