“Usership instead of ownership is the future – across all sectors.”
Traditional business models in equipment and machinery manufacturing are pushing their limits. Global competition, increasing trade barriers and obstacles and limited opportunities for differentiation call for a rethink. Subscription models offer organisations the opportunity to generate stable revenues and clearly differentiate themselves. But why do so many organisations fail to implement them?
Our white paper shows how subscription models work, what they mean for your business, how to implement them successfully and what benefits they offer.

What are the benefits of subscription models for your organisation?
Subscription models call for a far-reaching transformation across the entire organisation. Successful companies:
- Stable revenue through recurring payments and predictable revenue streams.
- Customer loyalty through long-term partnerships and higher customer lifetime value.
- Competitive advantage through flexible, customer-orientated offers.
- Data-driven decisions to optimise products and open up new sources of revenue.
- Resource efficiency through longer machine life cycles for increased sustainability.
What should decision-makers do now?
Subscription models call for a far-reaching transformation across the entire organisation. Successful companies:
- Combine transactional and subscription-based business models for a balanced strategy.
- Build specialised teams to develop and operate the subscription business.
- Use data analyses to create innovative services with added value.
- Implement automated and scalable processes for efficient business fulfilment.
Zühlke and the Subscription Rebels guide companies through this structured transformation process with in-depth industry knowledge, technological expertise and long-term international project experience – from the initial analysis to full implementation.