Omnichannel Commerce & Retail Digitalization Consulting

Growing customer needs, digital touchpoints, and new technologies require businesses to act ever faster and more flexibly in the production and retail of consumer goods. Zühlke creates digital, innovative, and customer-centric solutions. Together, we secure your place in a dynamic market.

Let’s tackle the challenges of the consumer goods and retail industry together.

Ensuring access to goods and services

Supply chain disruptions, raw material shortages, and other crises have encouraged consumers to look for alternatives and bypass retailers completely. Markets are changing and businesses must recognise and respond to this. Zühlke supports you with customer-centric solutions that let you interact directly with your customers.

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Smart retail for a seamless customer experience

The future of commerce commerce needs to combine physical and digital channels: shoppers expect personalised solutions that marry bricks-and-mortar shopping and digital innovations in a unique and secure customer experience. The answer is to create seamless digital shopping solutions in the form of smart, connected stores that work both on- and offline.

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Sustainable, successful products and services

The sustainability of products and services is increasingly becoming a success factor. Growing consumer demands and evolving legal standards require constant adaptation of development and production. We support you in realising economically successful products and business models that meet customer requirements and legal guidelines.

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Digital services unlock new business potential

Product USPs are no longer based on features alone, but also on the quality and added value of additional services. Customers demand attractive, online, 360-degree point-of-sale solutions. We support you in the conception and realisation of products and services that create added value along the entire customer journey.

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New potential as a data-driven organisation

Increasing customer-centricity, efficiency and transparency, and developing innovative business models – data-driven organisations generate added value systematically and continuously through the strategic use of data and AI. We advise and support you on your path to becoming a data-driven organisation.

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Ensuring access to goods and services

With our long-term consulting and development expertise, we deliver tailor-made, integrated solutions. Our end-to-end approach includes developing a holistic vision.

Based on our initial business analysis, we propose and develop effective solutions, e.g. portal, app, and cloud-based solutions, for services that we can integrate into existing systems.

We implement these solution proposals and develop customer-centric solutions. In doing so, we always keep an eye on the development and operating costs in order to keep them as low as possible (value engineering).

Once these solutions are operating, we provide maintenance and support. Here, too, we keep a constant eye on operating costs. And we support you in using customer insights to ensure customer-oriented optimisation and smooth service delivery. 

Discover what agility means in times of crisis:

Smart retail for a seamless customer experience

Zühlke focuses on the individual needs of retailers and manufacturers. From the customer’s point of view, we implement agile, cutting-edge IT systems that overcome your innovation issues and deliver smart retail.

Our goal is a pragmatic balance of new retail technology, profitability and customer focus. Through consulting, the identification of meaningful use cases, execution and maintenance/support, we help you turn good ideas into effective smart-retail solutions.

Sustainable, successful products and services

Zühlke defines sustainability and value orientation as non-functional requirements for products and services throughout the entire product life cycle. Products have to be repairable, energy-efficient, and recyclable in order to meet the highest ecological, economic, and social demands.

In addition to our product development expertise, we also apply the principles of value engineering to product design – principles that optimise cost, function, and value. Our value engineering specialists support you in the fields of mechanics, electronics, and software across the entire product life cycle.

Consulting, product development, staff training programs, and maintenance/support are based on our extensive methodological expertise and decades of hands-on cross-industry experience. You benefit from value- and cost-optimised products that meet modern standards for sustainability. 

Discover how we supported a manufacturer of audio systems for children in reducing the carbon footprint of its product:

Digital services unlock new business potential

During the development process, you benefit from our user experience prototypes that help our clients gather fast and timely feedback from consumers and retailers on new services and products. In our projects, we use IoT technologies, AI, AR and VR.

We remain by your side as your partner once your products and digital services go live. In this phase, we again adapt our services to suit your needs, from the full package – which you control – to partial services in which DevOps and Zühlke Application Management Services ensure smooth operation.

Together, we create innovative product USPs and new, digital business models that help you strengthen the bond with your customers, build dealer loyalty and reach new target groups.

New potential as a data-driven organisation

The potential of data-driven decision-making in the consumer goods sector and retail is enormous. AI solutions can leverage user preference data and create forecast mechanisms to predict a user’s next action. The result is a significant competitive advantage across your entire organisation. In addition to user interaction, we optimise both analysis and prediction for a wide range of touchpoints across your whole supply chain.

As an experienced partner, we guide you on your path to becoming a data-driven organisation – from future-proof digital strategy development, business model innovation, and system landscape modernisation to effective AI and machine learning solutions.

We are convinced that the application of AI solutions in the consumer goods industry has the power to transform the customer experience and optimise the customer journey. These solutions boost efficiency and productivity by raising processes, marketing, and sales to a whole new level.

Discover how we created value for Evonik Industries AG:

Laura Sivec
Contact person for Switzerland

Laura Sivec

Business Development Manager

Laura Sivec works as a contact person for retail and telecom customers, and has been with Zühlke in Business Development since 2021. She combines many years of experience managing sales projects in the service sector with project experience in marketing and strategy consulting. Laura holds a Master’s in Marketing and Communications from the University of St. Gallen. She is both inspired and fascinated by digitalisation and the associated innovations and trends.

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Jens von der Brelie
Contact person for Germany

Jens von der Brelie

Head of Market Unit Industrial and Consumer Products

Jens von der Brelie has extensive experience in product development, product management and sales in the industrial sector. He has over 30 years experience in plant engineering, automation technology, building technologies, and the consumer goods industry. He joined Zuhlke in 2011, and currently leads our Industrial and Consumer Products division. He has a degree in electrical engineering from the Technical University of Braunschweig where he specialised in data technology.

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Adam Cole
Contact person for United Kingdom

Adam Cole

Business Development Manager

Adam Cole is a business development executive who enjoys building partnerships, understanding partners’ biggest challenges, shaping their strategic vision and delivering value through Zuhlke’s many solution offerings. An honest, passionate team player who always puts the client first and is constantly looking for new, innovative ways to build meaningful solutions that make a real difference.  

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Andreas Pfleger
Contact person for Austria

Andreas Pfleger

Head of Market Unit Industry & Consumer Products

Andreas Pfleger is Head of Market Unit Industry & Consumer Products at Zühlke. After a view exiting years in the manufacturing area, he changed to the IT sector. As a senior project manager he was responsible for mainly sofware development projects. For more than 8 years he specialises in solution-orientated business development in manufacturing and the machine building industry. He has a passion for the industrial digital transformation.

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Connie Yeung
Contact person for Hong Kong

Connie Yeung

Business Development Manager

Connie oversees the Insurance and other key business verticals in Hong Kong. She has over 10 years of experience working in both Finance and IT industry, supporting a wide range of organisations including Fortune 500 clients. With that, she has gained extensive insight into how enterprises can create better business outcomes with digital innovation. Connie is also active in foundations supporting initiatives on women leadership and women in IT.

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