Consumer Goods & Commerce
Retailers and manufacturers of consumer goods have to react ever faster and more flexibly to customer needs, digital touchpoints and new technologies. Working with you, Zühlke creates digital, innovative and customer-centric solutions to secure your place in a dynamic market.
The pandemic remains a serious challenge for globalised supply chains. Excessive demand for certain product groups has encouraged consumers to look for alternatives and bypass retailers completely. Manufacturers and retailers must respond – by interacting directly with customers and using customer insights to create flexible digital systems that provide seamless delivery services.
Zühlke has the consulting and development expertise required to deliver tailor-made, integrated solutions. We begin by developing a holistic vision. Based on our initial business analysis, we propose, develop and implement effective solutions. Once these are operating, we provide maintenance and support. Our proposals range from portal, app and cloud-based solutions to services that we integrate within existing systems.
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Companies need swift action and they have to rapidly adapt to increasingly complex business models to optimize their performance: Learn how we walked the talk!
For retailers and manufacturers, successful transactions are no longer enough. Shoppers expect personalised solutions that marry bricks-and-mortar shopping and digital innovations in a unique and secure customer experience. The answer is to create seamless digital shopping solutions – in the form of Smart Connected Stores that work both on and offline.
Zühlke focuses on the individual needs of retailers and manufacturers, which we approach from the customer’s point of view. We implement agile, cutting-edge IT systems that overcome your innovation issues and deliver smart retail. Our goal is a pragmatic balance of new retail technology, profitability and customer focus. Through consulting, the identification of meaningful use cases and execution, we help you turn good ideas into effective smart-retail solutions.
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TK Elevator devised a digitalised sales process to improve efficiency and the customer experience. Zühlke implemented the project in record time. Learn how we walked the talk!
The pandemic has reinforced calls for more sustainable consumption and production. While consumers demand sustainable, regionally sourced products, manufacturers must continually adapt both development and production to keep pace with evolving legal standards and guidelines. Products have to be repairable, energy-efficient and recyclable – to meet new norms for regionality, environmental awareness and sustainability.
When Zühlke develops products and services, we factor sustainability and other key values into the entire product life cycle on our client’s behalf.
This makes a difference to how we work with you. In addition to our product development know-how, we also apply the principles of value engineering to product design – principles that optimise cost, function and value. Our value engineering specialists support you in the fields of mechanics, electronics and software with consulting, product development and staff training programs that tap into our extensive methodological expertise and decades of hands-on experience. In this way we help you get products to market with an optimal balance of value and cost – that nevertheless meet modern standards for sustainability.
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A manufacturer of audio systems for children is working with Zühlke to reduce the carbon footprint of its product and develop new, future-proof business models. Learn how we walked the talk!
Today’s consumers don’t buy products on product features alone. They also judge the quality of accompanying, value-adding services provided by the manufacturer. Retailers, for their part, need user-friendly point-of-sale solutions with all-round appeal – in particular online. This makes digital, value-adding solutions indispensable – to convince consumers who make purchase decisions based on the manufacturer and to secure retailers’ recommendations.
We help you design and develop products and related services that add value throughout the customer journey – using IoT, AI, AR, VR and other state-of-the-art technologies.
During the development process, we create user experience prototypes that help our clients gather fast and timely feedback from consumers and retailers on new services and products. Once your products and value-added services go live, as your partner we stay by your side. In this phase, we again adapt our services to suit your needs, from the full package – which you control – to partial services by which DevOps and Zühlke Application Management Services (AMS) ensure smooth operation.
With this comprehensive, value-focused approach, we help you strengthen the bond with your customers, build dealer loyalty and reach new target groups.
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Zühlke is helping Schaerer AG to optimise its digital services for the B2B market. Sustained business success is facilitated by making the digital portfolio more flexible. Learn how we walked the talk!
Given the enormous potential of data-driven decision-making in the consumer goods sector and retail, there is now increased scope for the application of data science and digital service models. Thanks to solid, relevant data and appropriate algorithms, AI-based solutions can leverage user preferences’ data and create forecast mechanisms to predict the user’s next action. The result is a significant competitive advantage, not least because we affect your entire organisation. In addition to user interaction, we optimise both analysis and prediction to a wide range of touchpoints across your whole supply chain.
As an experienced partner of service-based organisations, Zühlke has the data-science expertise to support your digitalisation project. Our services range from future-proof digital strategy development, business model innovation and system landscape modernisation to effective AI and machine learning solutions. Our results-driven approach includes the Zühlke Data Sprint, which rapidly validates concrete use cases from a user, business and data perspective.
We are convinced that the application of AI solutions in the consumer goods industry has the power to transform the customer experience and optimise the customer journey. These solutions boost efficiency and productivity by raising processes, marketing and sales to a whole new level.
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Zuhlke supports an organizational unit at Evonik Industries AG, a Producer of Specialty Chemicals, on its journey to becoming a data-empowered organization. Learn how we walked the talk!
Laura Sivec works as a contact person for retail and telecom customers, and has been with Zühlke in Business Development since 2021. She combines many years of experience managing sales projects in the service sector with project experience in marketing and strategy consulting. Laura holds a Master’s in Marketing and Communications from the University of St. Gallen. She is both inspired and fascinated by digitalisation and the associated innovations and trends.
Jens von der Brelie
Jens von der Brelie has extensive experience in product development, product management and sales in the industrial sector. He has over 30 years experience in plant engineering, automation technology, building technologies, and the consumer goods industry. He joined Zuhlke in 2011, and currently leads our Industrial and Consumer Products division. He has a degree in electrical engineering from the Technical University of Braunschweig where he specialised in data technology.
Adam Cole is a business development executive who enjoys building partnerships, understanding partners’ biggest challenges, shaping their strategic vision and delivering value through Zuhlke’s many solution offerings. An honest, passionate team player who always puts the client first and is constantly looking for new, innovative ways to build meaningful solutions that make a real difference.
Andreas Pfleger is Head of Market Unit Industry & Consumer Products at Zühlke. After a view exiting years in the manufacturing area, he changed to the IT sector. As a senior project manager he was responsible for mainly sofware development projects. For more than 8 years he specialises in solution-orientated business development in manufacturing and the machine building industry. He has a passion for the industrial digital transformation.
Leading Insurance at Zühlke Singapore, Peter Haarmark has over 15 years of experience working in cross-functional roles in tech start- ups and global companies. Before joining Zühlke, Peter worked for a large Danish insurer in Europe and also created the commercial insurance offering for a leading cloud- based corporate services provider in Singapore. Peter holds the General Insurance License from Singapore College of Insurance.