A survey commissioned by Zühlke has shown that many bank customers in German-speaking countries are lacking in financial literacy and either don’t have suitable financial strategies for wealth creation or aren’t implementing them properly. Significant differences are evident in this context that reflect socio-demographic factors. From this, we can determine five different types of people when it comes to finance.  

This baseline situation has great business relevance for banks, as the survey clearly shows that new services and offerings in this area would offer financial service providers great potential for differentiation. Against the backdrop of the rise in global inflation, how can banks help their customers to manage their finances better? What priorities should be set, and what existing best-practice approaches and real-life use cases are available? What are the opportunities offered by approaches such as hyper-personalisation, gamification and the metaverse megatrend? 

Download the financial literacy publication by Zühlke now and benefit from its valuable insights.