Our white paper highlights the lack of financial knowledge among ordinary people and identifies the associated business relevance for banks. How can banks help their customers to manage their finances better? What priorities should be set, and what existing best-practice approaches and real-life use cases are available? What are the opportunities offered by approaches such as hyper-personalisation, gamification and the metaverse megatrend?
A survey commissioned by Zühlke has shown that many bank customers in German-speaking countries are lacking in financial literacy and either don’t have suitable financial strategies for wealth creation or aren’t implementing them properly. Significant differences are evident in this context that reflect socio-demographic factors. From this, we can determine five different types of people when it comes to finance.
This baseline situation has great business relevance for banks, as the survey clearly shows that new services and offerings in this area would offer financial service providers great potential for differentiation. Against the backdrop of the rise in global inflation, how can banks help their customers to manage their finances better? What priorities should be set, and what existing best-practice approaches and real-life use cases are available? What are the opportunities offered by approaches such as hyper-personalisation, gamification and the metaverse megatrend?
Download the financial literacy publication by Zühlke now and benefit from its valuable insights.
Principal Business Developer
CV
As an innovation partner, Jan-Philipp supports banks and other financial services companies in the development of data-driven business models and digital solutions and processes. He brings experience as a consultant from a technology and management consulting firm and thus extensive knowledge in the areas of Data, Machine Learning and Blockchain.
Managing Director Banking Switzerland
CV
Stefan Hirzel has been at Zühlke since 2013 as a partner and Head of Banking Switzerland. His focus is on combining technology, business value and customer experience. Together with his team, he works day in, day out on innovations to drive forward Swiss banking.
Managing Director Cross Markets, Austria
CV
With his years of experience and a strong innovative mindset, Helmut Taumberger is digital transformation personified. As a Managing Director Cross Markets in Austria, he is responsible for steering the company’s strategic orientation and development. A qualified engineer, he has worked in the IT sector since 2003 and has lent his substantial expertise to various international businesses. He likes nothing more than coming up with practical strategies and getting people excited about technological change.
