Insurance
We helped The AA migrate to a new quote management platform hosted on AWS and develop a seamless user experience for insurance customers arriving through third-party aggregators. This enabled The AA to successfully introduce tiered offerings to the price comparison website market and expand its customer base.
Price comparison websites provide insurers with an additional sales channel, offering the opportunity to reach new customers.
Seamless quote management platform migration, secure sales and admin solution integration, and a new, cloud-hosted user journey helps The AA drive its growth strategy.
Zühlke collaboration speeds up development and migration processes while empowering The AA team with internal knowledge to ensure smooth operations.
The Automobile Association (The AA) is the UK’s largest motoring organisation with over 14 million members. Founded in 1905, the company offers breakdown cover, insurance, driving lessons, loans, motoring advice, and other services.
The AA wanted to expand its insurance product offerings and unlock new revenue streams. To achieve this, new tiered offerings were to be launched on a leading retail insurance platform so that a more comprehensive list of products could be offered through price comparison websites.
However, The AA had limited in-house capacity and technical expertise to complete the migration and develop the new user journey within an ambitious timeframe. So, the company approached Zühlke for help.
Having already collaborated with The AA on various DevOps and technology re-platforming projects, our team was well positioned to combine their understanding of The AA’s existing setup, insurance industry know-how, and cloud transformation expertise to quickly start working on the new initiative.
Our development team worked closely with The AA’s business analysts, designers and project managers, to ensure consistent alignment with the company’s wider strategy and empower the in-house team with the knowledge needed to maintain operations after project completion.
Specifically, we carried out the below activities:
We started by planning the cloud delivery to ensure optimal resource allocation, risk mitigation, and quality assurance. Through initial discussions and story mapping exercises, we created an overarching roadmap and a comprehensive backlog of user stories and technical tasks in close collaboration with The AA team.
These planning efforts were crucial to the overall progress as they also formed the backbone of our high-level reporting.
After completing the third-party aggregator journeys, we helped The AA migrate their direct car and home insurance journeys to new websites.
Our involvement began with workshops and user research interviews to gather insights into user behaviour and The AA’s goals. These insights were pivotal in informing the development of direct journeys to meet end-user needs.
As a result of the collaboration, The AA was able to accelerate its growth strategy and expand its customer base through the price comparison website market and create new revenue streams.
By partnering with our cross-functional team of insurance consultants, data experts, and cloud specialists, the company successfully migrated to a brand-new quote management platform without disrupting its ongoing daily operations.
Additionally, the migration of direct car and home insurance journeys resulted in an optimised user experience and streamlined checkout. Reducing barriers and simplifying journeys increased conversions and further growth of the customer base.
Thanks to continuous knowledge sharing and support from our team, The AA is empowered to maintain the new platform and implement further enhancements whenever necessary.
