Digital innovation in B2B

Zurich three people discuss insurance products
  • B2B insurance customers want to use data strategically 
  • Together with Zühlke, Zurich develops the new My Zurich platform  
  • The platform inspires with an attractive user experience 

Zurich‘s daily business of claims handling or risk assessment for global production or storage sites generates huge amounts of data. Many customers are interested in using this data more extensively for strategic, comprehensive risk management – the new My Zurich platform, co-developed by Zühlke, makes this possible.

From vision to maintenance

To increase customer loyalty by providing an exclusive service for business clients with international operations – this was the vision of Zurich Insurance Company Ltd. Such a complex undertaking requires a high degree of global coordination over many cross-company interfaces. Zurich put their trust in Zühlke: Our experts saw the development of the risk management platform My Zurich through from vision to maintenance and took charge of the technical implementation. The Zühlke team – IT specialists, business analysts and user-experience experts – supported the project from vision through to commissioning and took responsibility for the technical implementation. Thanks to the distributed development, Zühlke was able to call upon specialists at short notice and the team kept to the schedule, which was ambitious. 

Successfully weaving business, technology and user experience

The aim of My Zurich was to provide an appealing user experience. In order to achieve this, business and marketing professionals worked closely with IT professionals and user-experience specialists. Zühlke was an integral part of the team right from the outset when the vision was conceived. Our business analysts assessed the requirements and, with the client, developed the leading digital platform for internationally active business customers. 

André Guyer, Zurich Insurance Company Ltd
' Our goal was to map highly complex interrelations simply but accurately – with Zühlke as business partner we have succeeded. '
André Guyer
Head Global Transformation

Further development thanks to agile project management

My Zurich was implemented step by step using agile methods. Throughout this project, Zühlke reinforced the agile pro-ject management within the client team thus providing a sound basis for further development. Thanks to a flexible archi-tecture, it will be possible to integrate new applications with data from other insurance operations. As a result, Zurich has made considerable progress towards achieving their long-term vision.