Big tech has inserted itself into every aspect of our lives and is collecting user data on an unprecedented scale. This throws up some major challenges for pharmaceutical companies. Patients, health insurers and society in general expect ever more – from more personalised medicine to complementary digital health services, to outcome-based payment models (pay for performance).
Zühlke offers both extensive expertise in the development of large B2C consumer platforms and more than 50 years of experience in the healthcare sector. We’re developing apps and devices for the next phase of personalised healthcare, and helping pharmaceutical companies position themselves to play a lead role in tomorrow’s digitalised healthcare system.