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Swiss Stablecoin: Creating a widely accessible Swiss digital payment method
Zühlke helped develop and validate the concept for Switzerland’s first digital payment method by providing strategic expertise, conducting market analysis, creating user journeys, and presenting a compelling case to investors and partners.
Collaboration overview:
- Swiss Stablecoin aims to establish the first regulated and widely adopted digital means of payment in Switzerland and is seeking a partner to provide expertise in the areas of concept development, user experience, and business case.
- Based on business case evaluations as well as market and customer analyses, value propositions are defined, user journeys are developed, risks are assessed, and scenarios are created.
- Within three months, a comprehensive concept paper is developed, covering all relevant customer, business, and integration aspects, serving as a decision-making basis for future partners.
Zühlke as trusted partner
Swiss Stablecoin’s mission is to establish Switzerland’s first regulated, well-supported, and widely used digital payment method. By collaborating with various stakeholders, the new payment method should meet the needs and expectations of the market, retailers, and users. Swiss Stablecoin sought a partner with the expertise to support their endeavour. They chose Zühlke as their trusted partner to provide input on the concept, user experience, and business case.
“With Zühlke’s support, we managed to create a comprehensive concept for our digital payment method in next to no time. Their in-depth expertise in areas such as user journeys, integration, and business cases proved to be key. On top of that, we enjoyed a very reliable collaboration and had some fun along the way too!”
Convincing partners and investors
- We identified value propositions and benefits based on Swiss Stablecoin's business idea, as well as various market and customer analyses.
- Next, we created user journeys and analysed the payment solution's integration into retail environments.
- Finally, we conducted a risk analysis and created decision-making basis using business case scenarios.
We made a convincing case to potential partners and investors by unveiling all findings during pitch presentations.
Implementing Switzerland’s first digital payment method
In three months, we created the overall concept to serve as a decision-making basis for future partners. The concept paper included all key customer, business, and integration perspectives. With comprehensive storyline presentations to the management of renowned partners, we emphasised the key points and made a strong impact with compelling storytelling and arguments. We identified and verified specific use cases across industries, helping pinpoint opportunities for implementing Switzerland’s first widespread digital payment method in the real economy.
