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As PR specialist and head of Zühlke Academy in Austria, Amelie Springer focuses on communication and knowledge transfer. She has been part of the Marketing & Communication Team at Zühlke Austria since 2021 and has many years of experience in strategic communication work in the technology industry.

Lorraine currently leads regional marketing in Asia for Zühlke and has over 10 years of experience in the tech, start-up, and digital landscape. She thrives for a good balance between strategy and hands-on execution, both on digital and offline marketing strategies for B2B and B2C initiatives. A self-starter who loves working in an agile and lean environment, she enjoys both working independently and within a committed team. Analytical with an eye for details, Lorraine is a strong believer in user-centric products and practitioner of UX processes.

Lorraine currently leads regional marketing in Asia for Zuhlke and has over 10 years of experience in the tech, start-up, and digital landscape. She thrives for a good balance between strategy and hands-on execution, both on digital and offline marketing strategies for B2B and B2C initiatives. A self-starter who loves working in an agile and lean environment, she enjoys both working independently and within a committed team. Analytical with an eye for details, Lorraine is a strong believer in user-centric products and practitioner of UX processes.