Zühlke Talk: Digital Maturity in Retail

Virtual Zühlke Retail Talk

European retailers are operating in a period of constant pressure — evolving customer expectations, legacy technology, margin constraints, and the need to move faster without increasing risk. Digital maturity is no longer a long-term aspiration; it’s a prerequisite for resilience and growth. In this live webinar, Zühlke and Retail Economics unpack the latest findings from the Retail Digital Maturity Report, and explore how digital investment correlates with commercial performance, and discuss ideas on how retailers can apply these insights in 2026 and beyond. 

• Date: 25th March 2026

• Time: 10am-11am GMT

• Location: virtual

What you’ll learn

• Where European retailers are making progress and where they’re falling behind

• The biggest gaps between strategy, technology, and execution

• What retail can learn from other industries that have successfully accelerated digital maturity

• Practical actions technology and digital leaders can take now, even in constrained environments

• Live Q&A to discuss real challenges facing retail technology and digital leaders

Why attend?

• Gain a clear, evidence-based view of digital maturity in European retail

• Benchmark your organisation against peers in the UK and DACH

• Leave with concrete ideas you can apply within your own context

Who should attend
Attendance will be limited to professionals working in senior technology and digital roles within the retail sector, including:

• CIOs, CTOs and Chief Digital Officers

• Heads of Engineering, Technology and Digital Platforms

• Leaders responsible for modernisation, transformation, and delivery at scale

Whether you’re shaping strategy, modernising core platforms, or enabling faster delivery across teams, this session will provide relevant insight and practical perspectives. 
Participation is only possible with approved registration by the Zühlke team. The Zühlke team will be reviewing all registrations to ensure they align with the event's focus and audience. Once your place has been confirmed, you'll receive a confirmation email. Thank you for your interest. 

If you have questions about the event, please contact Anne Bruhs.