Zühlke Talk: Digital Maturity in Retail

Virtual Zühlke Retail Talk (25th March 2026)

European retailers are operating in a period of constant pressure — evolving customer expectations, legacy technology, margin constraints, and the need to move faster without increasing risk. Digital maturity is no longer a long-term aspiration; it’s a prerequisite for resilience and growth. In this live webinar, Zühlke and Retail Economics unpacked the latest findings from the Retail Digital Maturity Report, and explored how digital investment correlates with commercial performance, and discuss ideas on how retailers can apply these insights in 2026 and beyond. 

What you’ll learn

• Where European retailers are making progress and where they’re falling behind

• The biggest gaps between strategy, technology, and execution

• What retail can learn from other industries that have successfully accelerated digital maturity

• Practical actions technology and digital leaders can take now, even in constrained environments

• Live Q&A to discuss real challenges facing retail technology and digital leaders

Whether you’re shaping strategy, modernising core platforms, or enabling faster delivery across teams, this session will provide relevant insight and practical perspectives.