Task
One particular Swiss private bank that is a leading provider of structured financial products had clients that were increasingly demanding individualised products while at the same time being very sensitive about prices. In order to hold its own in this market, the bank developed an on-line platform with which the client advisor could structure and sell products rapidly and flexibly.
In order to be able to deal with the additional volume and still guarantee efficiency, the aim was to automate large sections of the processing chain. These processes, however, were extremely complex and ran through the entire bank, thus requiring the involvement of all the specialist departments in the automation and also the integration of the various different IT systems in order to ensure success for the project.