With the rise of mobile in the enterprise sector, AXA Winterthur’s IT department needed to start exploiting the new opportunities offered by mobile apps. To define the right mobile strategy, AXA Winterthur wanted to start by making a detailed examination of a number of specific issues:
- user experience
- application and multi-channel strategy
- security requirements
- cross platform and content strategy
This would then be used to produce a decision tree to determine the appropriate mobile strategy and to provide a basis for managing and sourcing mobile projects going forward.