Geberit wished to launch its own product in the growing market segment of waterless urinals and commissioned Zuhlke to develop an innovative siphon system. The product was to have an unbeatable service life and operate without outside energy and chemicals. A high degree of innovation was required to meet the tough requirements regarding ease of use and odour trap reliability.
In the initial phase, the project team first clarified the fundamentals, viewed the problem abstractly, and determined the patent situation. It then focused on searching for new innovative ideas. The team carefully scrutinized customer requirements and suggested alternatives.