The precision-milling machine business unit of this globally active client was tasked with doubling both, turnover and profitability within 3 years. To achieve this, the initial strategy was to focus on attractive, up-and-coming market sectors such as the medical technology.
The client however lacked in-depth knowledge of business logic, customer expectations and competition in the target market. With the medical technology market facing increasing pressure on margins, growing competition from emerging markets and increasingly higher regulatory hurdles, Zuhlke carried out the strategic analysis and business planning on the client’s behalf. In this rapidly changing environment, profitability, market development and an adaptable business model have become the number one priorities. This results in a much more demanding production environment, so that the focus shifts on reducing manufacturing costs, scaling-up new products to serial production more effectively and to launch new products faster than ever. These factors basically determine the business potential and constitute the key elements for success.