A chair that never gets in the way

A smart chair that isn't a chair was sought to relieve the burden on the strength and health of industrial workers. With Zuhlke's help, start-up noonee was able to take the Chairless Chair to the production stage.

Benefits in a nutshell

  • noonee benefited from Zuhlke's extensive know-how for the launch of their Chairless Chairs. Zuhlke managed the evaluation of the suppliers, developed the production environment, and took over the production of the first 250 devices.
  • noonee received production-ready products from Zuhlke along with extensive manufacturing expertise and the production equipment.
  • For the product launch, noonee was able to focus exclusively on marketing and sales.



Zuhlke is our partner, mentor, challenger and supporter

– Keith Gunura, CEO noonee AG
Series production as a challenge

The Zurich start-up noonee approached Zuhlke because they were seeking a partner for the launch of their Chairless Chair. The company developed the smart chair itself, and tested the prototypes at Audi. It was designed to provide relief for production line workers in the car industry, since they are subjected to considerable strain while standing during the assembly process. The sticking point: noonee's product worked, but was much too expensive for series production.

Successful market entry

Zuhlke optimized the prototypes for series production. This resulted in significantly lower production costs per unit. The Chairless Chairs were optimized and stabilized to the extent that they were able to master at least 2.5 million walking cycles per year with no wear. Zuhlke subsequently produced a pilot run of 100 Chairless Chairs for noonee, which were tested and well received worldwide by various customers in the car industry. The suggestions for improvement from this test were incorporated into the design for serial production, so that the zero series of 250 devices was optimally adapted to the requirements of noonee's customers.


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