The key to competitiveness

Every company nowadays feels the pressure to innovate due to global competition: whether it is because of changing customer requirements or because of falling profit margins and market share.

This applies to products and services as well as to business models. It is not always sufficient to simply adapt existing models. Intensive, inter-departmental collaboration is the only way to create innovative ideas and, ultimately, proposals that offer the customer genuine added value.

Successful in the face of global competition

Companies that do not continuously reinvent themselves and their products, fall behind their global competitors.

New competitors are entering the market. New technologies are disrupting the value chain. Customer requirements are changing faster and faster.

Successful companies distinguish themselves by applying a structured approach to innovation and by asking the right questions:

  • How do we adapt our business model in order to create a benefit customers are prepared to pay for?
  • How can digital technologies create additional added value?
  • How can we adapt successful innovations from other industries?
  • Where and how can we develop new areas of business by using our core competences?
  • How can innovations be tested in the market at an early stage?
A passion for innovation

Since the founding of Zuhlke in 1968, innovation has been our enduring passion and at the core of everything we do. We are committed to guiding companies through the entire innovation process – from generating creative ideas and conducting feasibility studies to fast prototyping all the way to market success.

We understand all aspects of innovation and can identify exactly what is important. You benefit from our long-term cross-industry experience, our highly qualified engineers and our specialized methodology, as well as from an efficient and pragmatic project implementation. Our best references are our customers’ success.

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