Integrating continuous, iterative feedback loops into the agile development process and thereby continuously addressing customer needs & brand awareness
Deliver business value and improve customer experience through product design and user centered product development
Driving more acquisition and conversion, building new revenue models and improving retention
"Zühlke showed us which moments are crucial from the customer’s point of view – and how we can make a difference in those moments."
Hedwig Gerards, Head of Marketing, Visana
"We highly appreciated Zühlke’s recommendation not to implement the chatbot technology in the proposed business case. This saved us money."
Michael Kistler, Head of Marketing, Communication and E-Business, Rhätische Bahn
Welcome to the Zühlke blog where you’ll find articles about software and product engineering as well as business consulting.
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31 July 2019
Around the world, chief executives feel an urgent need for speed. Without faster responses to new opportunities and emerging customer preferences...
29 July 2019
Business leaders who are serious about delivering a great customer experience (CX) quickly get serious about data analytics, too...
25 June 2019
Today’s busy customers value speed and convenience above almost everything else. When making a purchase, they don’t expect to have to jump through hoops...
18 June 2018
A few weeks ago, I had the pleasure of attending the ‘Digital Transformation in Insurance: Customer Engagement and Operational Agility’ conference...