Reduce Customer Churn, Increase Brand Awareness

Build innovative new digital products and services that delight customers through UX led lean product design and development.

Improving end to end Digital Customer Experiences through continuous research and feedback

Increased Customer Engagement

Integrating continuous, iterative feedback loops into the agile development process and thereby continuously addressing customer needs & brand awareness

Build Superior Digital Products

Deliver business value and improve customer experience through product design and user centered product development

Higher Revenues

Driving more acquisition and conversion, building new revenue models and improving retention

Who Trusts Us

Increase in Customer Loyalty due to improvement in Customer Experience

"Zühlke showed us which moments are crucial from the customer’s point of view – and how we can make a difference in those moments."

Hedwig Gerards, Head of Marketing, Visana

Maximised return on Investment through reducing complexity and
automating sub processes

"We highly appreciated Zühlke’s recommendation not to implement the chatbot technology in the proposed business case. This saved us money."

Michael Kistler, Head of Marketing, Communication and E-Business, Rhätische Bahn

How we develop winning customer experiences

  • Insights

    Build the foundations of deep customer understanding

    ✓ Accurate picture of different customer types & journeys

    ✓ Focus on customer interactions

    ✓ Focus on customers' response to its brand

  • Strategy

    Create a clear strategy and goals from the start

    ✓ Identify real needs, customer pain points and desired benefits

    ✓ Market trend and business ecosystem

    ✓ Challenge constraints and status quo

  • Shape

    Strong CX results from extensive experimentation

    ✓ Build low-fidelity, paper-based prototypes, interactive mock-ups

    ✓ Guerrilla testing with members of the public

    ✓ Lab-based testing

  • Build

    Deep engineering expertise for compelling customer experience

    ✓ Get minimum viable product into customers' hands faster

    ✓ Deep legacy-system integration and fine-tune systems to achieve peak performance

    ✓ External APIs from the wider partner ecosystem

  • Test

    Continual cycle of testing & refining customer experience

    ✓ Analyse usage data for new customer journeys

    ✓ Track individual customer journeys & identify drop-out points

    ✓ Understand wider patterns in aggregated data


Product and Service Design

A human centered iterative approach that focuses on customer experience and integrates user-oriented, experimental approaches in ever learning feedback loops

User Experience Design

Deliver best in class experiences for their customers using research, ideation, prototyping, testing and analytics planning.

Agile and Lean Engineering Practices

Iterative and incremental software delivery practices that continuously deliver working software and respond to customer feedback

Mobile and Web

Rapid development of complex of web applications and native mobile apps that take maximum advantage of the modern web and mobile devices


Take advantage of the commoditization of cloud computing to scale products

Machine Learning and Data Analytics

Gain insights into customer behaviour through data analysis to continuously improve products and identify new opportunities

Featured Content

Digital Product Delivery in Insurance

Digital Product Delivery in Financial Services

Digital Product Delivery - Overview

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Welcome to the Zühlke blog where you’ll find articles about software and product engineering as well as business consulting.

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  • Speed and agility: A winning combination for CX

    31 July 2019

    Around the world, chief executives feel an urgent need for speed. Without faster responses to new opportunities and emerging customer preferences...

  • It’s time to get serious about customer insight

    29 July 2019

    Business leaders who are serious about delivering a great customer experience (CX) quickly get serious about data analytics, too...

  • Three steps to removing friction from customer journeys

    25 June 2019

    Today’s busy customers value speed and convenience above almost everything else. When making a purchase, they don’t expect to have to jump through hoops...

  • Digital Transformation Within Insurance… Change For The Better Or A Risky Game Of Chance?

    18 June 2018

    A few weeks ago, I had the pleasure of attending the ‘Digital Transformation in Insurance: Customer Engagement and Operational Agility’ conference...