Deliver great digital customer experiences

We strengthen your end-to-end digital
customer experiences through innovative software
and hardware engineering solutions.

So you reap these benefits through
continuous research and feedback

Higher Revenues

Increased Customer

Improved sales and retention

Reduced end-to-end
service costs

Learn from our customers

LV Retirement

To implement a digital portal that would allow IFAs to view and manage a consolidated account of their customers...


Customer service is an important - if not the most important - part of Swisscom's corporate culture. In the digital age...


10,000 flights distributed over 280 stations in 48 countries: Swissport's daily handling volume is gigantic. The number...

Increase in Customer Loyalty due to improvement in Customer Experience

"Zühlke showed us which moments are crucial from the customer’s point of view – and how we can make a difference in those moments."

Hedwig Gerards, Head of Marketing, Visana

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How we develop winning customer experiences

  • Insights

    Build the foundations of deep customer understanding

    ✓ Accurate picture of different customer types & journeys

    ✓ Focus on customer interactions

    ✓ Focus on customers' response to its brand

  • Strategy

    Create a clear strategy and goals from the start

    ✓ Identify real needs, customer pain points and desired benefits

    ✓ Market treand and business ecosystem

    ✓ Challenge constraints and status quo

  • Shape

    Strong CX results from extensive experimentation

    ✓ Build low-fidelity, paper-based prototypes, interactive mock-ups

    ✓ Guerrilla testing with members of the public

    ✓ Lab-based testing

  • Build

    Deep engineering expertise for compelling customer experience

    ✓ Get minimum viable product into customers' hands faster

    ✓ Deep legacy-system integration and fine-tune systems to achieve peak performance

    ✓ External APIs from the wider partner ecosystem

  • Test

    Continual cycle of testing & refining customer experience

    ✓ Analyse usage data for new customer journeys

    ✓ Track individual customer journeys & identify drop-out points

    ✓ Understand wider patterns in aggregated data

Latest Thinking