Removing Frictions from Customer Journeys

Three steps to removing friction from customer journeys

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When making a purchase, modern customers don’t expect to have to jump through hoops or navigate obstacles. they don’t have time for friction – and when they encounter it, they’ll often abandon a purchase and shop elsewhere instead.

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Neil Morecraft

Neil Moorcroft

Managing Director Customer Solutions & Partner
Contact person for United Kingdom
Neil Moorcroft is a partner and a member of the Executive Board of Zuhlke UK. He is responsible for the successful delivery of all customer engagements and for the ongoing expansion of our offering portfolio. With over 25 years of experience in IT consulting, Neil’s passion is helping organisations create digital innovations with advanced technology.