DX Leaders Series - Creating Market Realities with AR and VR

SwissCham DX Leaders Series: Creating Market Realities with AR and VR


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In a highly dynamic environment, innovative and efficient technologies are demanded more than ever to solve industrial and user problems. Emerging technologies such as virtual reality (VR), augmented reality (AR) and mixed reality (MR) already are widely used by different sectors to enhance customer experience.

On top of these game-changers, other Deep Tech technologies which include artificial intelligence, deep learning and machine learning are transforming the enterprise landscape, as well as impacting our daily lives. How can we use innovative technologies creatively to solve real-world problems? How deep tech will affect key markets in 2021? Get yourself an overview of these highly burning topics in this webinar with our dedicated panel of experts who will share insights, key trends and developments on technology with the focus on Asia.

  • Dr. Fredrik Gundelsweiler, Principal Consultant / Head of Mobile & Augmented Reality, Zuhlke Switzerland
  • Tetsu Muranaka, Asia Partner Lead, Microsoft
  • Prof. Dr. Franz Baumgartner, ZHAW School of Engineering
  • Thomas Sendelbach, Manager Digital Operations, thyssenkrupp

Webinar co-moderated by Andreas Enderlin, Chair of the Digital Transformation Award, and Lars Voedisch, Founder & Managing Director of PRecious Communications.

Kiky Shannon Zühlke

Kiky Shannon

Business Development Manager
Contact person for Singapore

Kiky Shannon is passionate about developing trusting relationships with customers and partners, accomplished through innovative problem-solving. In the last 20 years, he has gained extensive experience and valuable insights through various roles, from Software Engineer to Integration Manager and Solution Sales. At Zühlke, his focus is now on driving business development for the Singapore market. As a learning enthusiast, he is mindfully keeping a balance between building business and being an engineer at heart.

Julie Pourtois Zühlke

Julie Pourtois

Director Business Development
Contact person for Hong Kong

Julie Pourtois joined Zuhlke in 2020, heading the Business Development team in Hong Kong. Bringing with her over 15 years of experience in the tech industry, Julie oversees Zuhlke’s market positioning and customer portfolio across regional markets and industries in Asia. Julie strives to positively impact and uplift organisations, teams, and the larger communities she engages actively with.