Zühlke – Empowering Ideas


SAFe Agile Product Management (APM)


Discover the right mindset, skills, and tools to create successful products using agile techniques.

Subjects that will be discussed:

  • Analysis of your role as product manager in the Lean Enterprise
  • Continuous exploration of markets and users
  • Driving strategy with market segmentation

                                 watch the 1-Minute Trailer:

Course duration

3 days / face-tp-face courses

5 days / online courses

Course Overview

This 3-day course empowers your role as a Product Manager in the Lean Enterprise  and marries the power of Design Thinking to develop innovative solutions with proven SAFe capabilities to execute on those visions.

The Agile Product Management course allows you to discover the right mindset, skills, and tools you need to create successful products and solutions using Agile techniques. Learn how to use Design Thinking to create products and solutions that are:

•    Desirable – what customers want
•    Viable – profitable for you to build and sell
•    Feasible – something you can realistically deliver
•    Sustainable – something you can proactively manage to realize ROI

Attendees will recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product lifecycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers – all while aligning with your organization’s strategy, portfolio, evolving architecture, and solution intent.


Attendees of this course should be familiar with Agile principles and practices and have attended at least one SAFe course prior to attending. A background in product or solution management is highly recommended. Those who have experience being a product manager, product marketer, product owner, business owner, or bringing products to market would benefit from this course.


  • Use Design Thinking to achieve desirable, feasible, and sustainable outcomes
  • Explore market needs, segmentation, sizing, and competitive landscape
  • Manage value stream economics, including pricing and licensing
  • Use empathy to drive design
  • Apply product strategy and vision
  • Develop and evolve roadmaps
  • Execute and deliver value using SAFe
  • Explore innovation in the value stream

Target group

  • Product managers and directors of product management
  • Product marketing managers, project managers, Product Owners
  • VP of Product Management, Business Owners, Business Analysts
  • Product leaders collaborating with product management, architects, subject matter experts, and business line managers


Attending the class prepares you to take the exam and become a certified SAFe Agile Product Manager (examination fee is included in course price). For more information on the SAFe certification exam please visit the Scaled Agile Website.

Subscribe for public classes

01.02.2022 - 03.02.2022 Zürich - Kegon

This course will be conducted by our partner Kegon Switzerland.
3  Days
08:30 - 17:00

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You would like to attend this course from another place or at another time? We organise online courses on request, contact us to find out more.

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No public classes available or none of the available dates are convenient for you? Get in touch with us to stay informed about future classes.

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