A digital revolution in out-of-home advertising

• Adtrac’s solution allows customers to target specific audiences with relevant content in digital out-of-home advertising
• Zühlke worked closely with the startup to get the product on the market
• The partnership between Adtrac and Zühlke is distinguished by short response times, flexibility, and agility

With its innovative platform, Adtrac is aiming to catapult out-of-home advertising into the digital age. Zühlke guided the startup through the whole process with advice and support to bring it to market maturity.

Data-assisted, digital out-of-home advertising

Adtrac is a joint venture between Advertima, Fortimo, and SPAR. Its aim is to apply the benefits of the digital world to traditional out-of-home advertising. The sensors on the advertising displays enable advertisers to target the audience in front of it with highly relevant content.

Campaign tool for advertisers

At the heart of the solution lies a technology platform designed specifically for marketing digital out-of-home advertising space. The web-based campaign tool enables advertisers to plan and track their campaigns and get real-time analytics data to improve ad performance.

Flexible, agile collaboration

As a startup, Adtrac’s resources and capacities are still limited. Thanks to the close collaboration with Zühlke, which provided advice and implementation support throughout, it managed to launch the platform in just a few months. The initial version is now being continuously improved and new features are being added.