Zühlke – Empowering Ideas

Innovation Consulting

Zühlke creates effective strategies and breakthrough innovations that deliver long-term value, for you and your customers. We take a relentlessly agile, outside-in approach. In close collaboration, this proves transformative for our clients. We drive innovation with interdisciplinary teams that include business experts, UX designers, psychologists and mathematicians. In this way we fuse three essential perspectives: technology, business and human experience.

Our innovation consulting 

Our innovation consulting turns promising ideas into concrete opportunities, and then the amazing products, services and business models that customers find compelling. We also examine the need to change or reorganise processes or parts of the company – to ensure you realise every innovation’s full potential.  

Offering Innovation

We Turn Promising Ideas into Products, Services and Business Models That Make You the Market Leader

Differentiation is key to customer growth and competitive strategy. To differentiate your business in tomorrow’s markets, Zühlke helps you turn promising ideas into opportunities today.   
We use the Zühlke Innovation Sprint to identify and evolve ideas with great business potential. We work fast and focused, but with a broad solution horizon. With the Zühlke Rent-a-Startup® approach, we convert these ideas into amazing products, services and business models.  
Rent-a-Startup® evaluates promising ideas at high speed, with precisely the right manpower and skills.

Our Rent-a-Startup® team works with your experts as an autonomous entity. Together they build, test and optimise your idea with real market feedback until they reach the right product/market fit. It’s fast, efficient and low-risk. As soon as you’re ready to realise an idea, our product and application services experts get involved. This integrated approach generates co-created new products, services and business models that combine groundbreaking technology and customer excitement with maximum business value and clear differentiation.

Process Innovation

We Power Quantum Leaps in Performance and Competitive Advantage

Zühlke helps makes your business more competitive by consistently aligning your output to your customers’ needs. By developing a process map and customer journey, our process innovation consultants expertly identify any processes and steps that cause unnecessarily high costs or trigger undesirable emotions among your customers. Together with you, we realistically cost every innovation and radically redesign your processes accordingly. Our soft and hardware experts handle technical implementation, incorporating each step on a roadmap according to its priority.  

Zühlke teams unleash the full potential of the latest technologies to make viable concepts a reality. With human-centred design as our guiding principle, enthusiastic customers are virtually guaranteed. 

DiCo Collaboration
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DiCo Collaboration
Marco Balzarini
Contact person for Switzerland

Marco Balzarini

Head of Digital Consulting

Marco Balzarini has been a partner of the Zühlke Group since 2017 and leads the Digital Consulting Team at Zühlke Switzerland. An engineer by trade, Marco Balzarini subsequently pursued a degree in Business Administration and now provides holistic consulting services to clients implementing innovation projects. In doing so, he creates broad-based and implementable approaches with a focus that is both methodical and pragmatic. He enjoys the challenge of rethinking complex issues and combining different perspectives (strategy, technology and organisation) in order to establish sustainable solutions.

Contact person for Singapore

William Dew

Managing Director Business Development

William Dew leads Business Development for Zühlke in Singapore. He has over 20 years of experience working with diverse organisations across Asia, Europe, and the Middle East to solve complex business and technology challenges. Prior to joining Zühlke, William was the founder and CEO of a PropTech business in Hong Kong and has held various APAC leadership roles within companies in the FinTech and Communications industries.

Connie Yeung
Contact person for Hong Kong

Connie Yeung

Business Development Manager

Connie oversees the Insurance and other key business verticals in Hong Kong. She has over 10 years of experience working in both Finance and IT industry, supporting a wide range of organisations including Fortune 500 clients. With that, she has gained extensive insight into how enterprises can create better business outcomes with digital innovation. Connie is also active in foundations supporting initiatives on women leadership and women in IT.

Stefan Malcherek Zühlke
Contact person for Germany

Stefan Malcherek

Principal Business Consultant

Stefan Malcherek is Principal Business Consultant at Zühlke Germany in the Hamburg Office since 2019. He has a diploma in business administration and extensive experience in management consulting, agile transition, the development of new business models, the management of interdisciplinary teams, the creation of new teams and start-ups. Before joining Zühlke, Stefan worked for PWC (Consulting) and a Boutique Management Consultancy in the energy and telecommunication industry.  After joining E.ON and the E.ON Accelerator he founded his own start-up and led it for three years developing a B2C data driven platform for energy customers.

Neil Moorecraft
Contact person for United Kingdom

Neil Moorcroft

Managing Director Customer Solutions & Partner

Neil Moorcroft is a partner and a member of the Executive Board of Zuhlke UK. He is responsible for the successful delivery of all customer engagements and for the ongoing expansion of our offering portfolio. With over 25 years of experience in IT consulting, Neil’s passion is helping organisations create digital innovations with advanced technology.

Cristian Hofmann
Contact person for Austria

Cristian Hofmann

Business Solution Manager

Cristian Hofmann is Business Solution Manager and since März 2020 at Zühlke. After his studies of Computer Science and Doctorate in "Digital Multimedia" and "User Experience", he worked at Fraunhofer Gesellschaft as Senior Researcher and Project Manager. From 2012 to 2020, he was employed at adesso Austria, for the time being as Project Manager, and later as Managing Consultant and Head of Consulting. His emphasis is the field of UX/CX and Innovation Management as well as Web and Mobile Applications. He was able to employ these skills at customers of diverse business areas, such as Insurance, Utilities or Public.