Agilität in der Hardwareentwicklung

Clone of Overcoming the ROI problem in Industrial innovation

There’s a roadblock standing between the Industrial sector and the abundance of opportunities of Industry 4.x: The Innovation Orchestration Gap.

It’s the gap between intention and execution—between ideation and realization. It stalls projects and kills ROI meaning few Industrial companies consistently realize value from their digital innovation spend.

The rest are struggling to translate ideas into reality—held back by the technology and engineering expertise needed to transform innovation potential into market-ready products, processes, solutions, and capabilities.

Why and where does it exist?

Innovation is critical to survival. But in a digital-first, software-centric environment, the nature of effective industrial innovation has changed.

The best industrial companies in the world are rapidly embracing new skills, processes and thinking to succeed—from product design to production optimization to cross-functional collaboration.

You need to close the Innovation Orchestration Gap across the whole industrial value chain.

Let's dive in

Industrial companies try to innovate in three key areas - so there are where we see the biggest Innovation Orchestration barriers and obstacles.

  1. Product Innovation
    You’re trying to build customer-centric, differentiated, ecosystem-ready products
  2. Production Innovation
    You want robust, reliable and data-driven lean manufacturing processes that boost productivity, efficiency and uptime, and unlock new opportunities.
  3. Business Innovation
    You’re aiming to revolutionize your company culture towards data-first decision-making, cross-functional collaboration and digital-first thinking.
  4. Infographic: The Before and After picture


Product Innovation  

Closing the Innovation Orchestration Gap in product development isn’t just a matter of retrofitting software development talent to your existing processes. It’s an entirely new discipline that combines hardware, electronics and software into connected, future-proof offerings.

This means software development needs to become a core competency of your organization.


Combining software development expertise with traditional hardware development practices unlocks a truly multidisciplinary approach to product innovation, optimized the emerging digital ecosystems.

It’s time to understand how to:

  • Validate innovation in terms of business objectives, revenues and customer needs.
  • Establish efficient and reliable development and maintenance processes that unite hardware, electronics and software development.
  • Develop secure, stable, interoperable and intuitive software, and integrate it into your existing product development stream
  • Optimize your business units (like sales, marketing, billing,...) around new product requirements    and commercial models

The aim here isn’t just better products. It’s a holistic understanding of how digitized product innovation propagates across your whole business.

But getting there isn’t a walk in the park, you’re going to face obstacles like:

  • The knowledge gap—new skills to tackle new complexity dispersed across the entire product life-cycle
  • Value validation—getting an accurate valuation of your new product in a new innovation landscape. 
  • Developing your soft skills —embracing company-wide, software-centric thinking and implementing it. 

The good news is, there is a clear path for how all this can be accomplished... 

Discuss with our experts and other companies!

Curious to learn more?

We dig down into the nitty gritty of Product Change in our blog on how to "Close the innovation orchestration gap for...Product Innovation"


Production Innovation

Streamlining physical manufacturing processes is not a new phenomenon. But Production Innovation for Industry 4.x is a systematic, digital-first approach to continuously improve your production environment. It starts with establishing a data platform.  

From here you can accurately recalculate your OEE, and restructure your architecture to unlock the full potential of data-driven processes. 

symbolbild hardwareentwicklung

So what does this look like?

  • Transparent continuous monitoring of the state of all machines, orders, and materials to make the best decisions in real time. 
  • Holistic digitization creates new insights which lead directly to action within your business processes.
  • Continuous workers and machines are provided with correct and complete information without open questions or even media breaks.  
  • Trusted Standardization so all machines and persons work with the same state of information.
  • Unified IT and OT are now one fully interconnected department. 

The result? Harmonization of innovation across physical, digital and human processes. 

Obstacles you’ll meet on the way there:

  • Lack of data science capabilit y—lack of adequate data, awareness, or capability for accurate OEE evaluation. 
  • Organizational challenges—innovation attempted but only within silos. 
  • Technical challenges—old systems, machines, and automation solutions separated/or isolated from the rest of the network

BUT these challenges don’t have to be the end of the road...

Discuss with our experts and other companies!

Business Innovation  

Industrial innovation isn’t just about making better products and driving production efficiency.

It’s about refactoring how your company operates to support a connected innovation pipeline and thrive in the emerging industrial ecosystem.

#ML 4 Industry

BUT there are business innovation obstacles in the way...

  • Inadequate systems - software solutions lacking the connectivity for data exchange.  
  • Silos - disconnected teams and processes stifling innovation. 
  • Archaic policies - fear of regulation and a love of paper slows processing time.
  • Outdated business models - fixed price purchase orders blocking an agile approach .  

Discuss with our experts and other companies!

Before (and after) the Innovation Orchestration Gap

As we’ve seen from the three key areas for change, the Innovation Orchestration Gap is full of connected challenges or obstacles across the whole innovation value chain that each need to be overcome.

Take Development for example...

Want to see what it looks like when you close the gap?

Digital At Scale

Join our expert talks

Want to talk more about The Innovation Orchestration? Join our expert talks and make your voice heard. 

We regularly discuss the pain points, the before and after, and the emerging trends—and we want to hear your thoughts. In addition to our events, we love to connect directly with businesses who are ready to get smart in the right way. 

Let´s connect

If you’re ready to innovate and disrupt the right way, let’s connect and talk about how we turn the unknown future into the strategic present. 

Zühlke Gerald Brose

Gerald Brose

Executive Director Business Development
Contact person for Germany

Gerald Brose is Director Business Development at the Zühlke Group. An Economics graduate, he is responsible for business development in Germany for the industrial sector with a focus on plant and mechanical engineering. Before joining Zühlke, he worked as a consultant and key account manager in IT outsourcing. In addition to the overarching theme of digitalisation, Gerald is currently focused on IP ownership in product innovation, monetisation of data science use cases, and customer experience.

Andreas Pfleger

Andreas Pfleger

Business Development Manager
Contact person for Austria

Andreas Pfleger is Business Development Manager at Zühlke. After a view exiting years in the manufacturing area, he changed to the IT sector. As a senior project manager he was responsible for mainly sofware development projects. For more than 8 years he specialises in solution-orientated business development in manufacturing and the machine building industry. He has a passion for the industrial digital transformation.

Mario Schmuziger Zühlke

Mario Schmuziger

Director Solution Center Industry & Consumer Products
Contact person for Switzerland

Mario Schmuziger leads complex digital transformation and Innovation engagements for Zühlke customers. He has long term experience in high-tech environments within the industrial, medical and telecommunications sector and has founded a start-up. As consultant, Mario Schmuziger is helping customers on a strategic level and also in implementing innovation. He holds a master’s degree in mechanical engineering and a master’s degree in management, technology and economics both from ETH Zurich.

Zuhlke - Jonas Trindler

Jonas Trindler

CEO Asia & Partner
Contact person for Singapore

Jonas Trindler is a Partner in the Zühlke Group and leads international expansion with a key focus on the APAC markets. His passion lies in championing innovative, agile ways of working to enable client success and digital innovation.

Julie Pourtois Zühlke

Julie Pourtois

Director Business Development
Contact person for Hong Kong

Julie Pourtois joined Zuhlke in 2020, heading the Business Development team in Hong Kong. Bringing with her over 15 years of experience in the tech industry, Julie oversees Zuhlke’s market positioning and customer portfolio across regional markets and industries in Asia. Julie strives to positively impact and uplift organisations, teams, and the larger communities she engages actively with.