[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Ftop-three-insurance-customer-needs-en":3,"related-content-view":329},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":202,"path":203,"title":204,"translations":205,"sharedHeaderRefMedia":213,"sharedTeaserTitle":204,"sharedTeaserText":238,"sharedTeaserRefMedia":240,"sharedParagraphs":242,"sharedTaxrefIndustries":296,"sharedTaxrefExpertises":300,"sharedIntroText":215,"sharedCtaLink":215,"sharedDate":307,"sharedAuthor":309},"NodeInsight",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,66,69,73,76,79,81,84,87,91,95,99,103,107,111,115,119,123,127,131,135,139,142,145,148,151,154,157,160,163,166,170,174,177,181,185,189,192,196,200],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","Top three insurance customer needs",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Digitalisation has created and will continue to create new markets. It has broken down industry boundaries and also violently shaken up the insurance industry along the way. Only if insurers are familiar with the needs of their customers can they withstand the digital tsunami.",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Ftop-three-insurance-customer-needs",{"tag":10,"attributes":31},{"name":32,"content":33},"robots","index, follow",{"tag":26,"attributes":35},{"rel":36,"href":37},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":39},{"rel":40,"href":41},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg?itok=kt7V0ZE9,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":43},{"name":44,"content":45},"referrer","unsafe-url",{"tag":10,"attributes":47},{"name":48,"content":49},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":51},{"property":52,"content":53},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":55},{"property":56,"content":57},"og:type","website",{"tag":10,"attributes":59},{"property":60,"content":61},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Ftop-three-insurance-customer-needs",{"tag":10,"attributes":63},{"property":64,"content":65},"og:title","Top three insurance customer needs – Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg?itok=kt7V0ZE9",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:image:alt","image",{"tag":10,"attributes":92},{"property":93,"content":94},"og:updated_time","2025-12-30",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:longitude","7.438014",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:latitude","46.947944",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":108},{"property":109,"content":110},"og:locality","London",{"tag":10,"attributes":112},{"property":113,"content":114},"og:region","England",{"tag":10,"attributes":116},{"property":117,"content":118},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":120},{"property":121,"content":122},"og:country_name","United Kingdom",{"tag":10,"attributes":124},{"property":125,"content":126},"og:email","london@zuhlke.com",{"tag":10,"attributes":128},{"property":129,"content":130},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":132},{"property":133,"content":134},"og:locale","en_CH",{"tag":10,"attributes":136},{"property":137,"content":138},"og:locale:alternate","de_CH",{"tag":10,"attributes":140},{"property":137,"content":141},"de_DE",{"tag":10,"attributes":143},{"property":137,"content":144},"en_DE",{"tag":10,"attributes":146},{"property":137,"content":147},"en_AT",{"tag":10,"attributes":149},{"property":137,"content":150},"de_AT",{"tag":10,"attributes":152},{"property":137,"content":153},"en_HK",{"tag":10,"attributes":155},{"property":137,"content":156},"en_SR",{"tag":10,"attributes":158},{"property":137,"content":159},"en_BG",{"tag":10,"attributes":161},{"property":137,"content":162},"en_SG",{"tag":10,"attributes":164},{"property":137,"content":165},"en_GB",{"tag":10,"attributes":167},{"property":168,"content":169},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":171},{"property":172,"content":173},"article:published_time","2020-06-05",{"tag":10,"attributes":175},{"property":176,"content":94},"article:modified_time",{"tag":10,"attributes":178},{"name":179,"content":180},"twitter:card","summary_large_image",{"tag":10,"attributes":182},{"name":183,"content":184},"twitter:site","@zuehlke_group",{"tag":10,"attributes":186},{"name":187,"content":188},"twitter:site:id","247189965",{"tag":10,"attributes":190},{"name":191,"content":90},"twitter:image:alt",{"tag":10,"attributes":193},{"name":194,"content":195},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg?itok=kt7V0ZE9,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":197},{"name":198,"content":199},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":201},"script","579","\u002Fen\u002Finsights\u002Ftop-three-insurance-customer-needs","Top three insurance customer needs ",[206,209],{"path":203,"langcode":207},{"id":208},"en",{"path":210,"langcode":211},"\u002Fde\u002Finsights\u002Fdie-drei-wichtigsten-beduerfnisse-von-versicherungskunden",{"id":212},"de",{"id":214,"sharedMediaLegend":215,"mediaImage":216,"name":237},"362",null,{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Farrow-future-insurance-6.jpg",693,520,"Arrow the future",106116,"image\u002Fjpeg",[224,228,229,233,236],{"name":225,"url":226,"width":218,"height":227},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg.webp?itok=WVNnNFnO",462,{"name":225,"url":226,"width":218,"height":227},{"name":230,"url":231,"width":218,"height":232},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg.webp?itok=2bWwMvty",390,{"name":234,"url":235,"width":218,"height":232},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg.webp?itok=W-Sbz5hk",{"name":234,"url":235,"width":218,"height":232},"arrow-future-insurance-6.jpg",{"processed":239},"\u003Cp>Digitalisation has created and will continue to create new markets. It has broken down industry boundaries and also violently shaken up the insurance industry along the way. Only if insurers are familiar with the needs of their customers can they withstand the digital tsunami.\u003C\u002Fp>",{"id":214,"sharedMediaLegend":215,"mediaImage":241,"name":237},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215},[243,250,254,259,265],{"__typename":244,"id":245,"ctaLink":215,"pgSharedText":246,"pgSharedTitle":215,"pgSharedCtaLink":215},"ParagraphPgText","23104",{"value":247,"processed":248,"format":249},"\u003Cp class=\"text-lead\">Top three trends for insurers:\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">«Simplicity wins»\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Flexibility\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Trust and guarantees as the basis for success\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp class=\"text-lead\">Top three trends for insurers:\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">«Simplicity wins»\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Flexibility\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Trust and guarantees as the basis for success\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":244,"id":251,"ctaLink":215,"pgSharedText":252,"pgSharedTitle":215,"pgSharedCtaLink":215},"9900",{"value":253,"processed":239,"format":249},"\u003Cp>Digitalisation has created and will continue to create new markets. It has broken down industry boundaries and also violently shaken up the insurance industry along the way. Only if insurers are familiar with the needs of their customers can they withstand the digital tsunami.\u003C\u002Fp>\r\n",{"__typename":244,"id":255,"ctaLink":215,"pgSharedText":256,"pgSharedTitle":215,"pgSharedCtaLink":215},"967",{"value":257,"processed":258,"format":249},"\u003Cp>Insurers have to think strategically about their positioning and the depth of their supply chain. Not only do they have to know their insurance products and services of tomorrow and quickly digitise core systems, they also have to place their portfolio in attractive ecosystems.\u003C\u002Fp>\r\n\r\n\u003Cp>Such a positioning has been assumed by, for example, the Swiss insurer \u003Ca href=\"https:\u002F\u002Fwww.helvetia.com\u002Fcorporate\u002Fweb\u002Fen\u002Fhome.html\" target=\"_blank\">Helvetia\u003C\u002Fa>: its CEO Philipp Gmür stated at \u003Ca href=\"https:\u002F\u002Fwww.sminds.ch\u002Fen\u002F\" target=\"_blank\">InsuranceCOM, the business-to-business platform of the insurance industry\u003C\u002Fa>, that Helvetia specialises in the ecosystem Home. The insurer is pursuing the strategy to focus on this one area of life – \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fhelvetia\u002Fstatus\u002F1090983998799704067\" target=\"_blank\">with the aim of being at the place where the customer need usually arises.\u003C\u002Fa>\u003C\u002Fp>\r\n","\u003Cp>Insurers have to think strategically about their positioning and the depth of their supply chain. Not only do they have to know their insurance products and services of tomorrow and quickly digitise core systems, they also have to place their portfolio in attractive ecosystems.\u003C\u002Fp>\n\n\u003Cp>Such a positioning has been assumed by, for example, the Swiss insurer \u003Ca href=\"https:\u002F\u002Fwww.helvetia.com\u002Fcorporate\u002Fweb\u002Fen\u002Fhome.html\" target=\"_blank\">Helvetia\u003C\u002Fa>: its CEO Philipp Gmür stated at \u003Ca href=\"https:\u002F\u002Fwww.sminds.ch\u002Fen\u002F\" target=\"_blank\">InsuranceCOM, the business-to-business platform of the insurance industry\u003C\u002Fa>, that Helvetia specialises in the ecosystem Home. The insurer is pursuing the strategy to focus on this one area of life – \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fhelvetia\u002Fstatus\u002F1090983998799704067\" target=\"_blank\">with the aim of being at the place where the customer need usually arises.\u003C\u002Fa>\u003C\u002Fp>",{"__typename":244,"id":260,"ctaLink":215,"pgSharedText":261,"pgSharedTitle":264,"pgSharedCtaLink":215},"968",{"value":262,"processed":263,"format":249},"\u003Cp>Knowing the customer needs is no longer just a central area of focus for insurers, but is crucial for their survival as a result of rapidly developing digitisation. But many insurance companies are still getting stuck in this regard, because they do not grant the needs of customers enough importance. Currently, policyholders look for the following three aspects with regard to their insurance:\u003C\u002Fp>\r\n\r\n\u003Col>\r\n\t\u003Cli>\u003Cstrong>Simplicity wins\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\tSimplicity wins, always. Customers want easy insurance policies that can be taken out with little effort – digitally, with a few simple clicks. They don’t want to register and enter their contact details just to wait for a call. They want to see the price and the included services immediately and want to be able to take out the insurance policy immediately.\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cstrong>Customers love flexibility\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\tPolicyholders want to be flexible. They don’t want to chain themselves to an insurer for years. Similar to the emerging trend among subscribers in the telecommunications industry, insurance customers also want monthly termination options and deadlines.\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cstrong>Trust and guarantees as the basis for success\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\tMany of the points of contact between insurers and policyholders are by default negative, for example when the customer has to pay an invoice, handle increasing premiums (especially in the case of health insurance) or make a claim. Policies change, small print is too well hidden, vaguely defined dependencies emerge: the most damaging aspect for the customer relationship is when a claim, contrary to customer expectation, is not covered. Insurers keep customers only if there is confidence and this is boosted regularly and enduringly.\u003C\u002Fli>\r\n\u003C\u002Fol>\r\n\r\n\u003Cp>In order to meet these three central customer requirements, insurers have to act fast. It is time to put some work into intuitive applications, a coherent customer journey and transparent systems.\u003C\u002Fp>\r\n","\u003Cp>Knowing the customer needs is no longer just a central area of focus for insurers, but is crucial for their survival as a result of rapidly developing digitisation. But many insurance companies are still getting stuck in this regard, because they do not grant the needs of customers enough importance. Currently, policyholders look for the following three aspects with regard to their insurance:\u003C\u002Fp>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>Simplicity wins\u003C\u002Fstrong>\u003Cbr>\n\tSimplicity wins, always. Customers want easy insurance policies that can be taken out with little effort – digitally, with a few simple clicks. They don’t want to register and enter their contact details just to wait for a call. They want to see the price and the included services immediately and want to be able to take out the insurance policy immediately.\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cstrong>Customers love flexibility\u003C\u002Fstrong>\u003Cbr>\n\tPolicyholders want to be flexible. They don’t want to chain themselves to an insurer for years. Similar to the emerging trend among subscribers in the telecommunications industry, insurance customers also want monthly termination options and deadlines.\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cstrong>Trust and guarantees as the basis for success\u003C\u002Fstrong>\u003Cbr>\n\tMany of the points of contact between insurers and policyholders are by default negative, for example when the customer has to pay an invoice, handle increasing premiums (especially in the case of health insurance) or make a claim. Policies change, small print is too well hidden, vaguely defined dependencies emerge: the most damaging aspect for the customer relationship is when a claim, contrary to customer expectation, is not covered. Insurers keep customers only if there is confidence and this is boosted regularly and enduringly.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Cp>In order to meet these three central customer requirements, insurers have to act fast. It is time to put some work into intuitive applications, a coherent customer journey and transparent systems.\u003C\u002Fp>","The three central needs of insurance customers",{"__typename":266,"id":267,"title":215,"pgContactRefContacts":268,"showEmail":215,"showPhone":215},"ParagraphPgContact","9895",[269],{"contactName":270,"contactProfession":271,"contactDesc":215,"contactLinkedinUrl":272,"sharedEmail":276,"sharedPhone":277,"sharedRefMedia":278},"Cédric Riester","Head of Digital Consulting Switzerland",{"title":273,"url":274,"internal":275},"","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcedric-riester-0532b031\u002F",false,"cedric.riester@zuehlke.com","+41432166896",{"id":279,"sharedMediaLegend":215,"mediaImage":280,"name":295},"170607",{"url":281,"width":282,"height":282,"alt":283,"title":215,"size":284,"mime":222,"variations":215,"personVariations":285},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fcedric-riester-zuhlke.jpg",648,"portrait photo of Cédric Riester, Head of Digital Consulting",94453,[286,289,290,293,294],{"name":287,"url":288,"width":282,"height":282},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fcedric-riester-zuhlke.jpg.webp?itok=0FbaXws0",{"name":287,"url":288,"width":282,"height":282},{"name":291,"url":292,"width":282,"height":282},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fcedric-riester-zuhlke.jpg.webp?itok=IPMTcAV6",{"name":291,"url":292,"width":282,"height":282},{"name":291,"url":292,"width":282,"height":282},"cedric-riester-zuhlke.jpg",[297],{"id":298,"name":299},"11","Insurance",[301,304],{"id":302,"name":303},"944","User \u002F customer experience",{"id":305,"name":306},"129","Experience design",{"timestamp":308},1580990400,[310],{"status":7,"contactName":311,"contactProfession":312,"contactLinkedinUrl":313,"sharedEmail":215,"sharedRefMedia":315},"Marco Balzarini","Former Head of Digital Consulting",{"title":273,"url":314,"internal":275},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarco-balzarini-b09a09128\u002F",{"id":316,"sharedMediaLegend":215,"mediaImage":317,"name":328},"363",{"url":318,"width":319,"height":319,"alt":311,"title":215,"size":320,"mime":222,"variations":215,"authorVariations":321},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fmarc-balzarini-zuehlke_0.jpg",519,74160,[322,324,325,326,327],{"name":287,"url":323,"width":319,"height":319},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fmarc-balzarini-zuehlke_0.jpg.webp?itok=BUrAf3eP",{"name":287,"url":323,"width":319,"height":319},{"name":287,"url":323,"width":319,"height":319},{"name":287,"url":323,"width":319,"height":319},{"name":287,"url":323,"width":319,"height":319},"marc-balzarini-zuehlke_0.jpg",{"data":330},{"relatedContentView":331},{"id":332,"pageInfo":333,"results":336},"3dad2dac-900c-48b3-9380-0814b1c1f4f1",{"page":334,"pageSize":335,"total":335},0,3,[337,353,399],{"id":202,"path":203,"sharedTeaserTitle":204,"sharedTeaserRefMedia":338,"sharedTaxrefIndustries":348,"sharedTaxrefExpertises":350},{"id":214,"sharedMediaLegend":215,"mediaImage":339,"name":237},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"relatedContentVariations":340},[341,342,343,346,347],{"name":225,"url":226,"width":218,"height":227},{"name":225,"url":226,"width":218,"height":227},{"name":344,"url":345,"width":218,"height":227},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Farrow-future-insurance-6.jpg.webp?itok=aOxRTwpD",{"name":344,"url":345,"width":218,"height":227},{"name":344,"url":345,"width":218,"height":227},[349],{"id":298,"name":299},[351,352],{"id":302,"name":303},{"id":305,"name":306},{"id":354,"path":355,"sharedTeaserTitle":356,"sharedTeaserRefMedia":357,"sharedTaxrefIndustries":377,"sharedTaxrefExpertises":381},"25541","\u002Fen\u002Finsights\u002Fai-in-product-development-revolution-or-risk","AI in product development: revolution or risk?",{"id":358,"sharedMediaLegend":215,"mediaImage":359,"name":376},"169240",{"url":360,"width":361,"height":362,"alt":363,"title":215,"size":364,"mime":222,"variations":215,"relatedContentVariations":365},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fai-product-development-.jpg",1400,732,"On the left hand-side an AI-created image with a women with headphones on. On the right hand-side a black headphone.",147627,[366,370,371,374,375],{"name":225,"url":367,"width":368,"height":369},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fai-product-development-.jpg.webp?itok=L61O_ne_",800,533,{"name":225,"url":367,"width":368,"height":369},{"name":344,"url":372,"width":373,"height":362},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fai-product-development-.jpg.webp?itok=6ww_aTpV",1098,{"name":344,"url":372,"width":373,"height":362},{"name":344,"url":372,"width":373,"height":362},"ai-product-development-.jpg",[378],{"id":379,"name":380},"10","Industrial sector",[382,385,388,391,392,393,396],{"id":383,"name":384},"110","AI",{"id":386,"name":387},"886","Tech innovation",{"id":389,"name":390},"19","Digital strategy",{"id":302,"name":303},{"id":305,"name":306},{"id":394,"name":395},"20","Hardware engineering",{"id":397,"name":398},"891","New technologies",{"id":400,"path":401,"sharedTeaserTitle":402,"sharedTeaserRefMedia":403,"sharedTaxrefIndustries":421,"sharedTaxrefExpertises":423},"5440","\u002Fen\u002Finsights\u002Fswiss-insurers-wholl-win-the-race-for-the-customer-interface","New starting situation in the race for customer interface",{"id":404,"sharedMediaLegend":215,"mediaImage":405,"name":420},"3607",{"url":406,"width":407,"height":408,"alt":409,"title":215,"size":410,"mime":222,"variations":215,"relatedContentVariations":411},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Finsurance-study_landing_page.jpg",702,576,"Car illustrating the race for the customer interface",28317,[412,415,416,418,419],{"name":225,"url":413,"width":407,"height":414},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Finsurance-study_landing_page.jpg.webp?itok=aTrkcQAP",468,{"name":225,"url":413,"width":407,"height":414},{"name":344,"url":417,"width":407,"height":414},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Finsurance-study_landing_page.jpg.webp?itok=8crknyKO",{"name":344,"url":417,"width":407,"height":414},{"name":344,"url":417,"width":407,"height":414},"insurance-study_landing_page.jpg",[422],{"id":298,"name":299},[424,425,426,427],{"id":389,"name":390},{"id":305,"name":306},{"id":302,"name":303},{"id":397,"name":398}]