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tech-driven future of health insurance: prevention as a strategic imperative ",[206,209],{"path":203,"langcode":207},{"id":208},"en",{"path":210,"langcode":211},"\u002Fde\u002Finsights\u002Fdie-technologische-zukunft-der-krankenversicherung-praevention-als-strategischer-imperativ",{"id":212},"de",{"id":214,"sharedMediaLegend":215,"mediaImage":216,"name":241},"172619",null,{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Ffuture_health_insurance_prevention_strategic_imperative.jpg",1920,1280,"Female Laboratory Research 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first: the future of Insurance transformation ",{"processed":244},"\u003Cp>\u003Cspan lang=\"EN-GB\">How detection, intervention, and responder testing are redefining insurance transformation, shifting insurers from paying claims to preventing them.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"id":214,"sharedMediaLegend":215,"mediaImage":246,"name":241},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215},[248,258,262,292,296,301],{"__typename":249,"id":250,"ctaLink":251,"pgSharedText":254,"pgSharedTitle":215,"pgSharedCtaLink":257},"ParagraphPgText","33576",{"title":252,"url":253,"internal":7},"Get in touch to discuss your prevention journey   ","\u002Fen\u002Fcontact",{"value":255,"processed":255,"format":256},"\u003Cp>\u003Cspan lang=\"EN-GB\">Disruptive forces are challenging long-standing insurance business models as accelerating claims costs, demographic pressures, and the unsustainable rise of chronic disease place unprecedented strain on the core principle of insurance: solidarity.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">At the same time, rapid technological advances in real-world data, lab-grade smartphone capabilities and AI-driven predictive power are transforming the role of the insurer. Today, prevention is no longer an aspiration for insurers — it has become an operational imperative. For insurers seeking to contain medical loss ratios, differentiate in competitive markets, and manage risk more sustainably, prevention must now stand as a strategic priority.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Momentum is building further as stakeholder expectations continue to evolve. Today’s customers expect proactive, personalised support and exceptional user experiences, while regulators incentivise better health outcomes at the population level through value-based finance and payment models. True transformation, however, cannot happen within the boundaries of single organisations. Meaningful prevention demands interconnected ecosystems that bring together insurers, providers, patients, and technology partners.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>In this conversation, Patrick Griss, Co-Founder and CEO of Zühlke Ventures, shares his expert view on the future of insurance – and explains why modern risk management starts with health management.\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>","full_html",{"title":252,"url":253,"internal":7},{"__typename":249,"id":259,"ctaLink":215,"pgSharedText":260,"pgSharedTitle":215,"pgSharedCtaLink":215},"33582",{"value":261,"processed":261,"format":256},"\u003Ch2>\u003Cspan lang=\"EN-GB\">Patrick, prevention has become a buzzword in healthtech and insurance innovation. But from your experience, why is it such a difficult challenge to tackle?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">Because it’s far more complex than most people assume. Everyone agrees that prevention is important, but when you look at both insurers and health innovators, you quickly see how overwhelming the systems challenge is. Most insurers today are still consumed with keeping their core businesses running, from large-scale IT transformations and system integrations to regulatory frameworks. That leaves little headspace for reimagining prevention at scale.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">And yet, the need is enormous. Chronic diseases and neurodegenerative conditions represent the majority of long-term healthcare costs. For example, the cost of caring for Alzheimer’s patients is staggering. Insurers would gladly pay for preventive interventions, but the reality is they’re structurally constrained and often uncertain how to operationalise prevention.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan lang=\"EN-GB\">That brings us to the core: what would it actually take to move prevention from theory to practice for health insurers?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">We need to expand the idea of prevention beyond simply 'changing people’s behaviour.' Yes, lifestyle plays an important role, of course, but we can’t place all our bets there. Based on my work, I see a three-pronged prevention approach emerging with these three elements \u003Cstrong>forming what I call a new prevention playbook\u003C\u002Fstrong>. \u003C\u002Fspan>\u003C\u002Fp>",{"__typename":263,"id":264,"columns":265,"listItems":266,"text":215,"title":215,"variant":291},"ParagraphPgContentList","33587","1col",[267,277,284],{"id":268,"icon":269,"link":215,"logo":215,"media":215,"text":273,"title":276},"33584",{"id":270,"file":271},"171942",{"url":272},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002F2025-07\u002Fplus-triple-icon.svg",{"value":274,"processed":274,"format":275},"\u003Cp>We need better, earlier, and more seamless ways to detect chronic and high-cost diseases. Not diagnostics in the traditional lab sense, but frequent, cost-effective, non-invasive methods. We're already seeing exciting developments in this space with the advent of wearables and smartphone-enabled solutions. \u003C\u002Fp>\u003Cp>Indivi, for example, is developing and validating user-friendly, reliable, and responsive digital biomarkers to detect early onset of neurodegenerative diseases such as Parkinson's, multiple sclerosis and Alzheimer’s. Currently being used in clinical trials, this technology has great potential to become a clinical product that can be installed on any smartphone. \u003C\u002Fp>","content_list","Detection",{"id":278,"icon":279,"link":215,"logo":215,"media":215,"text":281,"title":283},"33585",{"id":270,"file":280},{"url":272},{"value":282,"processed":282,"format":275},"\u003Cp>Lifestyle changes matter, yes, but we must recognise that there is room for new therapies with far fewer side effects and higher efficacy. We don't want patients to abandon treatments because the side effects feel worse than the disease itself. \u003C\u002Fp>\u003Cp>One example is Flow Neuroscience, an approved treatment that combines a brain headset targeting the physical root cause of depression and a behavioural therapy app to address psychological and environmental factors. This is a new product category where a medical device replaces active pharmaceutical substances. \u003C\u002Fp>","Intervention",{"id":285,"icon":286,"link":215,"logo":215,"media":215,"text":288,"title":290},"33586",{"id":270,"file":287},{"url":272},{"value":289,"processed":289,"format":275},"\u003Cp>This is the least talked-about but potentially the most transformative approach. Instead of guessing which treatment might work, we can test treatments directly, using patient-derived samples or predictive models, to identify the most effective option upfront. This eliminates waste, reduces side effects, and increases effectiveness dramatically. \u003C\u002Fp>\u003Cp>For instance, PreComb uses patient-derived 3D tumour models to replicate real cancer microenvironments. The insights enable multiple drugs to be tested virtually, reducing side effects and supporting evidence-based decisions for each cancer case\u003C\u002Fp>","Responder tests","icon",{"__typename":249,"id":293,"ctaLink":215,"pgSharedText":294,"pgSharedTitle":215,"pgSharedCtaLink":215},"33588",{"value":295,"processed":295,"format":256},"\u003Ch2>\u003Cspan lang=\"EN-GB\">That’s a fascinating shift from prevention as behaviour change to prevention as a system of detection, intervention, and response. But the big question is: how does this fit into the health insurance model, which is built on solidarity and risk pooling?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">Exactly. Insurance is based on solidarity: everyone contributes to a common pot, and those who fall ill are supported. That principle must remain a cornerstone. But prevention allows us to refine how we deal with risk.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Early detection and tailored interventions don’t eliminate risk, but they allow insurers to manage it more intelligently and more humanely. Instead of excluding so-called 'bad risks,' which would undermine solidarity, we catch issues earlier, treat them more effectively, and ultimately lower long-term costs.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>The challenge, and the opportunity, is to balance this shift without eroding trust. Done right, prevention strengthens solidarity by keeping more people healthier for longer.\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan lang=\"EN-GB\">From your perspective, what role can technology and partners like Zühlke play in making this vision a reality?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">Technology is central, but insurers can’t solve this alone. We need three things:\u003C\u002Fspan>\u003Cspan>  \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Ecosystem orchestration:\u003C\u002Fstrong> Bringing insurers together with scale-ups and HealthTech innovators who are developing detection tools, responder tests, and novel interventions.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Strategic consulting:\u003C\u002Fstrong> Defining what ‘good’ looks like for these three categories of products: what level of sensitivity a detector must have, how adherence can be improved, and how to build a business case for responder testing.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Integration into legacy systems: \u003C\u002Fstrong>This is where tech consultancies like Zühlke are vital. How can systemic limitations be removed and prevention be operationalised? Without help, bridging this gap, most innovations remain ideas on paper.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">So, the opportunity is not just technology implementation, it’s shaping the market together.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan lang=\"EN-GB\">That’s powerful. If insurers want to act, where should they start?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">First, we need to acknowledge that this urgent transformation is a business opportunity. Rising healthcare costs are putting increasing pressure on the solidarity principle itself and at some point, and at some point, the system becomes unsustainable if nothing changes.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Second, insurers should start with pilots. Choose one promising prevention model, test it, measure it, learn from it. Prevention at scale won’t happen overnight, but the first cracks in the old model will open opportunities.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Finally, they need to build alliances. No single insurer, scale-up, or regulator can do this alone. Prevention requires collaboration across the ecosystem.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan lang=\"EN-GB\">If you look ahead, what’s your vision of health insurance in 10 years?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">We’ll see insurers with entirely new operating models emerge — much like the rise of neobanks in finance. They’ll interact with customers differently, with prevention built in from the start. Traditional insurers may struggle to adapt bimodally, but those who do will stay relevant.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">And most importantly: prevention won’t just be about reducing costs. It will mean better outcomes, more empowered customers, healthier societies, and a more sustainable insurance model overall. That’s a future worth building.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"__typename":249,"id":297,"ctaLink":215,"pgSharedText":298,"pgSharedTitle":300,"pgSharedCtaLink":215},"33591",{"value":299,"processed":299,"format":256},"\u003Cp>\u003Cspan lang=\"EN-GB\">At Zühlke, we believe prevention is not a side project, it’s a strategic imperative for insurers. By combining ecosystem orchestration, seamless technology integration, and business model innovation, insurers can move from 'talking prevention' to actually delivering it.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">The preventive playbook Patrick describes offers a clear and actionable framework built on intervention, responder testing. The next step is courage: piloting new approaches, challenging entrenched legacy systems, and reshaping the industry’s future together.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","Closing thoughts ",{"__typename":302,"id":303,"title":304,"lead":215,"tabs":305},"ParagraphTab","33581","The author",[306],{"infoText":307,"pgSharedParagraphs":308},"About Patrick Griss ",[309],{"id":310,"ctaLink":215,"pgSharedText":311,"pgSharedTitle":307,"pgSharedCtaLink":215},"33577",{"value":312,"processed":312,"format":256},"\u003Cp>\u003Cspan lang=\"EN-GB\">Patrick Griss is a venture builder and strategic advisor with an international track record in financing, strategy, and commercialisation across the innovation value chain. As co-founder and CEO of Zühlke Ventures, he has spent more than a decade investing in and accelerating pioneering HealthTech companies focused on prevention, early diagnosis, and patient empowerment. His portfolio includes breakthrough ventures such as Lunaphore, Bottneuro, Flow Neurosciences, and Noctrix.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">With board and advisory roles across Europe and the US, Patrick supports leadership teams to transition legacy organisations into digital-first enterprisres and to bring preventive health innovations to market. His expertise lies in bridging science-based R&D with commercially scalable business models, ensuring that promising technologies in neuro-health, MedTech, and digital health reach patients faster and more effectively. 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