[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Fthe-industrial-transformation-towards-cyber-physical-systems-en":3,"related-content-view-26744-en":483},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":202,"path":203,"hideNavigation":204,"title":205,"translations":206,"sharedHeaderRefMedia":214,"sharedTeaserTitle":205,"sharedTeaserText":242,"sharedTeaserRefMedia":244,"sharedParagraphs":246,"sharedTaxrefIndustries":448,"sharedTaxrefExpertises":452,"sharedIntroText":459,"sharedCtaLink":204,"sharedDate":461,"sharedAuthor":463},"NodeInsight",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,66,69,73,76,79,81,84,87,91,95,99,103,107,111,115,119,123,127,131,135,139,142,145,148,151,154,157,160,163,166,170,174,177,181,185,189,193,196,200],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","The industrial transformation towards Cyber Physical Systems",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Recurring revenue, digital innovation, and new customer benefits – that's what true cyber physical systems promise. Lead the transformation.",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":31},{"rel":32,"href":33},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Fthe-industrial-transformation-towards-cyber-physical-systems",{"tag":10,"attributes":35},{"name":36,"content":37},"robots","index, 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Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002FIndustrial%20Engineer%20Works%20on%20the%20Personal%20Computer%20Designing%20Tool%20part%20in%203D%2C%20Using%20Robot%20..jpg?itok=4IKBW19-",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:updated_time","2025-11-20",{"tag":10,"attributes":92},{"property":93,"content":94},"og:image:alt","image",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:latitude","46.947944",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:longitude","7.438014",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 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industrial transformation towards Cyber Physical Systems ",[207,210],{"path":203,"langcode":208},{"id":209},"en",{"path":211,"langcode":212},"\u002Fde\u002Finsights\u002Fvon-produkten-zu-cyber-physikalischen-systemen-es-braucht-ein-umdenken",{"id":213},"de",{"id":215,"sharedMediaLegend":204,"mediaImage":216,"name":241},"172369",{"url":217,"width":218,"height":219,"alt":220,"title":204,"size":221,"mime":222,"variations":204,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FIndustrial%20Engineer%20Works%20on%20the%20Personal%20Computer%20Designing%20Tool%20part%20in%203D%2C%20Using%20Robot%20..jpg",5831,3888,"Industrial Engineer Works on the Personal Computer Designing Tool part in 3D,",7601636,"image\u002Fjpeg",[224,229,230,235,240],{"name":225,"url":226,"width":227,"height":228},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FIndustrial%20Engineer%20Works%20on%20the%20Personal%20Computer%20Designing%20Tool%20part%20in%203D%2C%20Using%20Robot%20..jpg.webp?itok=87loXON2",800,533,{"name":225,"url":226,"width":227,"height":228},{"name":231,"url":232,"width":233,"height":234},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002FIndustrial%20Engineer%20Works%20on%20the%20Personal%20Computer%20Designing%20Tool%20part%20in%203D%2C%20Using%20Robot%20..jpg.webp?itok=-am66gMt",1200,675,{"name":236,"url":237,"width":238,"height":239},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002FIndustrial%20Engineer%20Works%20on%20the%20Personal%20Computer%20Designing%20Tool%20part%20in%203D%2C%20Using%20Robot%20..jpg.webp?itok=UBrQ6mPO",1600,900,{"name":236,"url":237,"width":238,"height":239},"Industrial Engineer Works on the Personal Computer Designing Tool part in 3D, Using Robot ..jpg",{"processed":243},"\u003Cp>\u003Cspan lang=\"EN-GB\">Recurring revenue, digital innovation, and new customer benefits – that's what true cyber physical systems promise. Lead the transformation.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"id":215,"sharedMediaLegend":204,"mediaImage":245,"name":241},{"url":217,"width":218,"height":219,"alt":220,"title":204,"size":221,"mime":222,"variations":204},[247,255,287,292,319,323,328,354,376,382,387,433,438],{"__typename":248,"id":249,"ctaLink":204,"pgSharedText":250,"pgSharedTitle":254,"pgSharedCtaLink":204},"ParagraphPgText","33030",{"value":251,"processed":252,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Value now lies in cyber physical systems (CPS), where \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F6657\" title=\"Hardware engineering expertise\" data-entity-type=\"node\" data-entity-uuid=\"5eabedb3-f1ce-4ba4-8c31-bbb379c6f0ce\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">hardware\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F6652\" title=\"Software engineering expertise\" data-entity-type=\"node\" data-entity-uuid=\"075b42ba-2edd-4da7-9b83-47728af8435a\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">software\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F6647\" title=\"Data solutions\" data-entity-type=\"node\" data-entity-uuid=\"685fea0a-4ce0-4b5d-ba0f-6fb137f51971\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">data\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, and services are tightly interwoven. \u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">Companies with decades of hardware-driven success now find themselves constrained by their own legacy strengths. Processes, structures, and business models were built around their mechanical excellence. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Hardware was the thing to sell\u003C\u002Fstrong>. Software was merely an afterthought, an enabling feature — a control, an interface, or a digital button.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>\u003Cspan lang=\"EN-GB\">Value now lies in cyber physical systems (CPS), where \u003C\u002Fspan>\u003Ca href=\"\u002Fen\u002Fexpertise\u002Fhardware-engineering\" title=\"Hardware engineering expertise\" data-entity-type=\"node\" data-entity-uuid=\"5eabedb3-f1ce-4ba4-8c31-bbb379c6f0ce\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">hardware\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, \u003C\u002Fspan>\u003Ca href=\"\u002Fen\u002Fexpertise\u002Fsoftware-engineering\" title=\"Software engineering expertise\" data-entity-type=\"node\" data-entity-uuid=\"075b42ba-2edd-4da7-9b83-47728af8435a\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">software\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, \u003C\u002Fspan>\u003Ca href=\"\u002Fen\u002Fexpertise\u002Fdata-solutions\" title=\"Data solutions\" data-entity-type=\"node\" data-entity-uuid=\"685fea0a-4ce0-4b5d-ba0f-6fb137f51971\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">data\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, and services are tightly interwoven. \u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">Companies with decades of hardware-driven success now find themselves constrained by their own legacy strengths. Processes, structures, and business models were built around their mechanical excellence. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Hardware was the thing to sell\u003C\u002Fstrong>. Software was merely an afterthought, an enabling feature — a control, an interface, or a digital button.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","full_html","From a hardware mindset to system-driven value ",{"__typename":256,"id":257,"eyebrow":204,"pgQuoteRefQuote":258,"hideImage":261,"hideFunctionAndCompany":261,"bigQuote":261},"ParagraphPgQuote","33131",[259],{"status":7,"id":260,"promote":261,"quotePersonDesc":262,"quotePersonName":263,"quoteText":264,"profileImage":265,"title":286},"26759",false,"Senior Consulting Manager, Zühlke Group","Reka Leisztner","A manufacturer of physical products will always be a hardware provider. The aim is not to alter that identity but to grasp the value creation method, recognising that we live in a world where system outcomes, not hardware capabilities, create value.",{"id":266,"sharedMediaLegend":204,"mediaImage":267,"name":285},"171146",{"url":268,"width":269,"height":269,"alt":270,"title":204,"size":271,"mime":222,"variations":204,"quoteVariations":272},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg",648,"A smiling woman portrait in an office setting",60074,[273,277,280,283,284],{"name":274,"url":275,"width":276,"height":276},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg.webp?itok=FFuB5heN",400,{"name":278,"url":279,"width":269,"height":269},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg.webp?itok=G3fVTTtS",{"name":281,"url":282,"width":269,"height":269},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg.webp?itok=aCmi1FEo",{"name":281,"url":282,"width":269,"height":269},{"name":281,"url":282,"width":269,"height":269},"Reka Leisztner portrait.jpeg","Cyber Physical Systems - Reka Leisztner, Zühlke",{"__typename":248,"id":288,"ctaLink":204,"pgSharedText":289,"pgSharedTitle":204,"pgSharedCtaLink":204},"33132",{"value":290,"processed":291,"format":253},"\u003Cp>\u003Cspan lang=\"EN-US\">To stay competitive, organisations must embrace new dynamics:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Software has become a value creator\u003C\u002Fstrong>, enabling \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F26742\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"bb1d3c3f-5b68-42e5-a612-5e9c0e341de7\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">adaptability, intelligence, and new customer experiences.\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Integration defines competitiveness\u003C\u002Fstrong> as customers expect seamless interaction between hardware, software, data, and connectivity.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Time-to-market is decisive\u003C\u002Fstrong> as speed matters more than ever, customer expectations grow, and market windows shorten.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>New revenue streams emerge\u003C\u002Fstrong> with \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F26290\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"1e817195-4e8e-4df5-9932-923b5669127d\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">service-based, subscription, and platform models\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> thriving when products are conceived as systems.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">The winners are no longer those who build the strongest machines, but those who design the most effective systems. \u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>\u003Cspan lang=\"EN-US\">To stay competitive, organisations must embrace new dynamics:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Software has become a value creator\u003C\u002Fstrong>, enabling \u003C\u002Fspan>\u003Ca href=\"\u002Fen\u002Fcase-studies\u002Fbelimo-creates-award-winning-digital-experience-for-millions-of-devices\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"bb1d3c3f-5b68-42e5-a612-5e9c0e341de7\" data-entity-substitution=\"canonical\" title=\"Belimo creates award-winning digital experience for millions of devices \">\u003Cspan lang=\"EN-GB\">adaptability, intelligence, and new customer experiences.\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Integration defines competitiveness\u003C\u002Fstrong> as customers expect seamless interaction between hardware, software, data, and connectivity.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Time-to-market is decisive\u003C\u002Fstrong> as speed matters more than ever, customer expectations grow, and market windows shorten.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>New revenue streams emerge\u003C\u002Fstrong> with \u003C\u002Fspan>\u003Ca href=\"\u002Fen\u002Finsights\u002Fsubscription-business-the-growth-opportunity-for-equipment-machinery-manufacturers\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"1e817195-4e8e-4df5-9932-923b5669127d\" data-entity-substitution=\"canonical\" title=\"Subscription business: the growth opportunity for equipment & machinery manufacturers\">\u003Cspan lang=\"EN-GB\">service-based, subscription, and platform models\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> thriving when products are conceived as systems.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">The winners are no longer those who build the strongest machines, but those who design the most effective systems. \u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"__typename":293,"id":294,"caption":204,"imageRight":261,"pgSharedTitle":295,"pgSharedCtaLink":204,"textMedia":296,"pgSharedText":317},"ParagraphPgTextMedia","33357","The trap of ‘digitally upgraded’ products ",{"id":297,"sharedMediaLegend":204,"mediaImage":298,"name":316},"172370",{"url":299,"width":300,"height":301,"alt":302,"title":204,"size":303,"mime":222,"variations":204,"textMediaVariations":304},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fsmart%20robot%20in%20manufacturing%20industry%20for%20industry%204.0%20and%20technology%20concept.%20Robotic%20vision%20sensor%20camera%20system..jpg",5654,3342,"smart robot in manufacturing industry",5757900,[305,309,310,311,315],{"name":306,"url":307,"width":239,"height":308},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fsmart%20robot%20in%20manufacturing%20industry%20for%20industry%204.0%20and%20technology%20concept.%20Robotic%20vision%20sensor%20camera%20system..jpg.webp?itok=NvCa_UXc",532,{"name":306,"url":307,"width":239,"height":308},{"name":306,"url":307,"width":239,"height":308},{"name":312,"url":313,"width":233,"height":314},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fsmart%20robot%20in%20manufacturing%20industry%20for%20industry%204.0%20and%20technology%20concept.%20Robotic%20vision%20sensor%20camera%20system..jpg.webp?itok=oOmGMhLV",709,{"name":312,"url":313,"width":233,"height":314},"smart robot in manufacturing industry for industry 4.0 and technology concept. Robotic vision sensor camera system..jpg",{"value":318,"processed":318,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Many organisations still mistake digitalisation for simply adding digital features to existing products. This misunderstanding often leads to costly pitfalls. Large amounts of time and budget are spent on “digitalised hardware” initiatives, yet the results frequently amount to little more than transferring physical buttons to a screen. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>\u003Cstrong>While t\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan lang=\"EN-GB\">\u003Cstrong>he interface changes, the core functionality stays the same.\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":248,"id":320,"ctaLink":204,"pgSharedText":321,"pgSharedTitle":204,"pgSharedCtaLink":204},"33358",{"value":322,"processed":322,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">What does that look like in practice? A remote dashboard added to a robotic arm. An app that mirrors the washing machine’s control panel. A GPS-enabled tractor with online manuals. These are all useful upgrades, but fall short of true digitalisation, the kind that delivers integrated, end-to-end value across an entire ecosystem.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">The difference between these approaches is profound. Hardware-first development locks companies into a cycle of incremental innovation — convenient, yes, but rarely transformative. Customers get more features, not more value. And because the product remains defined by its hardware limits, breakthrough innovation stays out of reach.\u003C\u002Fspan>\u003Cspan> A classic example illustrates this perfectly.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan lang=\"EN-US\">\u003Cstrong>BlackBerry vs iPhone\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"EN-US\">BlackBerry was a triumph of hardware engineering, cramming features such as email and camera functions, all within the strict limits of its physical design. Yet innovation could only stretch as far as the buttons and screen allowed.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">Apple took a fundamentally different path. Instead of asking how many features could fit on a keyboarded phone, it reimagined the product as a system — one built around user experience and value, rather than hardware constraints. The hardware evolved to serve the software, not the other way round. This shift redefined an entire industry.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">The same story plays out across industries, from consumer to industrial products. A ‘digitally upgraded’ robotic arm might improve monitoring, but it has a minimal impact on the system's operations. By contrast, a true cyber physical robotic system integrates adaptive programming, AI-driven predictive maintenance, cloud-based fleet coordination, and seamless human-machine collaboration. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>It requires a shift in hardware design to unlock those system-level outcomes, transforming a single machine into a connected, dynamic ecosystem.\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":248,"id":324,"ctaLink":204,"pgSharedText":325,"pgSharedTitle":327,"pgSharedCtaLink":204},"33359",{"value":326,"processed":326,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Despite significant investment, most industrial digitalisation initiatives fail to deliver any meaningful results. Studies show that \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.mendix.com\u002Fblog\u002Fwhy-do-digital-transformations-fail\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cspan lang=\"EN-GB\">only around 30 % of large-scale transformations hit their goals\u003C\u002Fspan>\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Even among the apparent successes, many remain stuck in the so-called 'digitally upgraded' mode, merely adding dashboards, apps, or sensors without rethinking the bigger picture. As a result, the product, customer outcomes, and even the underlying business model often remain unchanged.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>So, why do so many digitalisation efforts struggle to go the distance?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>","Why do legacy organisations struggle ",{"__typename":329,"id":330,"title":204,"lead":204,"tabs":331},"ParagraphTab","33039",[332,340,347],{"infoText":333,"pgSharedParagraphs":334},"Organisational inertia ",[335],{"id":336,"ctaLink":204,"pgSharedText":337,"pgSharedTitle":333,"pgSharedCtaLink":204},"33033",{"value":338,"processed":339,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Most firms still optimise for hardware-centric lifecycles. \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F6648\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"06387f2d-d9fb-4aaf-8dc4-4b519c24d8c4\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-GB\">Industrial DevOps\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> — fast, integrated iterations where hardware prototypes evolve alongside software — is the exception, not the norm.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>\u003Cspan lang=\"EN-GB\">Most firms still optimise for hardware-centric lifecycles. \u003C\u002Fspan>\u003Ca href=\"\u002Fen\u002Fexpertise\u002Fdevops\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"06387f2d-d9fb-4aaf-8dc4-4b519c24d8c4\" data-entity-substitution=\"canonical\" title=\"EXPERTISE: DevOps (EN)\">\u003Cspan lang=\"EN-GB\">Industrial DevOps\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> — fast, integrated iterations where hardware prototypes evolve alongside software — is the exception, not the norm.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"infoText":341,"pgSharedParagraphs":342},"Strategic blind spots",[343],{"id":344,"ctaLink":204,"pgSharedText":345,"pgSharedTitle":341,"pgSharedCtaLink":204},"33035",{"value":346,"processed":346,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Product definition remains locked in mechanical terms. Too often, organisations lack system-level product management, treating digital and service layers as extras rather than integral parts of the value proposition.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"infoText":348,"pgSharedParagraphs":349},"Cultural barriers ",[350],{"id":351,"ctaLink":204,"pgSharedText":352,"pgSharedTitle":348,"pgSharedCtaLink":204},"33037",{"value":353,"processed":353,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Engineering pride often lies in mechanical excellence. Embracing software, data, and cross-functional collaboration challenges ingrained identities and siloed ways of working. Without that shift, innovation stalls.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":293,"id":355,"caption":204,"imageRight":261,"pgSharedTitle":204,"pgSharedCtaLink":204,"textMedia":356,"pgSharedText":374},"33137",{"id":357,"sharedMediaLegend":204,"mediaImage":358,"name":373},"172371",{"url":359,"width":360,"height":361,"alt":362,"title":204,"size":363,"mime":222,"variations":204,"textMediaVariations":364},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FEngineer%20testing%20a%20robotic%20production%20simulator%20in%20robotics%20research%20facility.jpg",5609,3739,"Engineer testing a robotic production simulator",5553362,[365,368,369,370,372],{"name":306,"url":366,"width":239,"height":367},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002FEngineer%20testing%20a%20robotic%20production%20simulator%20in%20robotics%20research%20facility.jpg.webp?itok=fNj9BQQW",600,{"name":306,"url":366,"width":239,"height":367},{"name":306,"url":366,"width":239,"height":367},{"name":312,"url":371,"width":233,"height":227},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002FEngineer%20testing%20a%20robotic%20production%20simulator%20in%20robotics%20research%20facility.jpg.webp?itok=CHjasHQE",{"name":312,"url":371,"width":233,"height":227},"Engineer testing a robotic production simulator in robotics research facility.jpg",{"value":375,"processed":375,"format":253},"\u003Cp class=\"text-lead\">\u003Cstrong>These barriers critically undermine development from the start.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When ideation and concept design start with a hardware-first mindset, digital integration inevitably falls behind, limiting software capabilities, misaligning features with customer needs and forcing costly retrofits.\u003C\u002Fp>\u003Cp>Without a fundamental shift in thinking, a truly sustainable business model will never take shape.\u003C\u002Fp>",{"__typename":377,"id":378,"pgEmbededCode":379,"fullWidth":7,"edgeToEdge":261},"ParagraphPgCustomCode","33360",{"value":380,"processed":380,"format":381},"\u003Cdiv style=\"width: 100%;\">\u003Cdiv style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\">\u003Ciframe title=\"CPS_ENG\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\u002F\u002Fview.genially.com\u002F68ee1709fcf28586a95d9d96\" type=\"text\u002Fhtml\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\">\u003C\u002Fiframe> \u003C\u002Fdiv> \u003C\u002Fdiv>","custom_code",{"__typename":248,"id":383,"ctaLink":204,"pgSharedText":384,"pgSharedTitle":386,"pgSharedCtaLink":204},"33054",{"value":385,"processed":385,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">Systems thinking means designing with the entire solution in mind, not just optimising its individual parts. It aligns hardware, software, and services into one coherent architecture that is modular, scalable, and resilient.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>The goal isn’t to make existing products more digital, but to use digital capabilities to redefine what the product is and what it can become\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">A system is a living entity, and it doesn’t end with delivering a device — it begins there. Once deployed, it becomes part of an evolving ecosystem with limitless opportunities to learn, adapt, and improve.\u003C\u002Fspan>\u003Cspan> This ongoing evolution transforms not only products, but also the business models that support them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Sustainable growth is now tightly linked to digital services and platform-based models, where success is measured not by technical specifications but by performance and business impact. This marks a decisive shift: from building smarter products to creating interconnected systems that deliver measurable impact.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">Such transformation demands a new mindset. Rather than asking \u003C\u002Fspan>\u003Cem>\u003Cspan lang=\"EN-US\">‘What features can we add to the washing machine?’\u003C\u002Fspan>\u003C\u002Fem>\u003Cspan lang=\"EN-US\">, ask ‘\u003C\u002Fspan>\u003Cem>\u003Cspan lang=\"EN-US\">What outcomes do households need from their laundry system?’\u003C\u002Fspan>\u003C\u002Fem>\u003Cspan lang=\"EN-US\">. That shift in thinking is why digital-native players thrive. They think holistically, defining outcomes first, then shaping hardware, software, data, and connectivity to bring that vision to life.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","Systems thinking as the key enabler ",{"__typename":388,"id":389,"columns":390,"listItems":391,"text":430,"title":431,"variant":432},"ParagraphPgContentList","33060","3col",[392,402,409,416,423],{"id":393,"icon":394,"link":204,"logo":204,"media":204,"text":398,"title":401},"33055",{"id":395,"file":396},"170294",{"url":397},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002F2024-07\u002Fdouble-arrow-right-icon.svg",{"value":399,"processed":399,"format":400},"\u003Cul>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>Before: \u003C\u002Fstrong>Strong suction power and fine dust filtration. \u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>After: \u003C\u002Fstrong>The home is cleaned autonomously: cleanliness becomes a background service, not a chore, while the user cooks, works or is away. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>","content_list","Vacuum cleaner",{"id":403,"icon":404,"link":204,"logo":204,"media":204,"text":406,"title":408},"33056",{"id":395,"file":405},{"url":397},{"value":407,"processed":407,"format":400},"\u003Cul>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>Before:\u003C\u002Fstrong> Horsepower, torque, and fuel consumption. \u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>After:\u003C\u002Fstrong> Continuous mobility service: the car updates itself over-the-air, integrates with smart-city traffic systems, and offers personalised infotainment and driving assistance. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>","Car",{"id":410,"icon":411,"link":204,"logo":204,"media":204,"text":413,"title":415},"33057",{"id":395,"file":412},{"url":397},{"value":414,"processed":414,"format":400},"\u003Cul>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>Before:\u003C\u002Fstrong> Fast and smooth ride, reliable uptime. \u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>After: \u003C\u002Fstrong>Optimised building flow: elevators predict traffic patterns, group passengers intelligently, and integrate with energy management systems to cut costs. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>","Elevator",{"id":417,"icon":418,"link":204,"logo":204,"media":204,"text":420,"title":422},"33058",{"id":395,"file":419},{"url":397},{"value":421,"processed":421,"format":400},"\u003Cul>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>Before:\u003C\u002Fstrong> High resolution and image clarity. \u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>After:\u003C\u002Fstrong> An end-to-end diagnostic journey: AI-assisted image analysis, automatic patient history comparison, and seamless results transfer to electronic health records. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>","MRI scanner",{"id":424,"icon":425,"link":204,"logo":204,"media":204,"text":427,"title":429},"33059",{"id":395,"file":426},{"url":397},{"value":428,"processed":428,"format":400},"\u003Cul>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>Before:\u003C\u002Fstrong> Durability and maximum flow rate. \u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp lang=\"EN-GB\">\u003Cstrong>After:\u003C\u002Fstrong> Guaranteed uptime and lowest cost-per-litre: the system monitors itself, predicts failures, and optimises energy use across the entire production line. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>","Industrial pump","The benefits of cyber physical systems are immediate, but envisioning a true system outcome is often challenging. Here are a few cross-industry examples of how real-world products are evolving from standalone hardware to fully integrated systems.  ","From features to outcomes ","icon",{"__typename":248,"id":434,"ctaLink":204,"pgSharedText":435,"pgSharedTitle":437,"pgSharedCtaLink":204},"33061",{"value":436,"processed":436,"format":253},"\u003Cp>\u003Cspan lang=\"EN-US\">Hardware-driven success still matters, but it is no longer enough. The true differentiator lies in what the system delivers: outcomes that are intelligent, efficient, and sustainable. That’s both the challenge and the promise of the cyber physical future.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">For legacy companies, the mandate is clear: to stay relevant, deliver customer value, and secure healthy returns, they must learn to think in systems.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>This shift does more than modernise operations, it unlocks new growth opportunities. Suddenly, revenue expands beyond one-off sales into recurring\u003C\u002Fspan>\u003Cspan lang=\"EN-GB\"> subscription and platform-based models. Emerging technologies like AI and machine learning move from buzzwords to built-in sources of advantage. Teams evolve from rigid, siloed structures to collaborative, outcome-driven development that fuels genuine innovation. \u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">And the result? Innovative, fully integrated products that are smarter, more connected, and reach customers faster with fewer setbacks along the way.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Thinking in systems is no longer optional. It is the only path to future competitiveness.\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"PT-PT\">\u003C\u002Fspan>\u003C\u002Fp>","The business case for leaders ",{"__typename":439,"id":440,"pgTitle":441,"text":204,"link":442,"coloredBackground":261,"compactMode":7,"actionVariant":26,"buttonText":204,"pgEmbededCode":445},"ParagraphPgCtaDefault","33138","Looking to discuss your self-test results or share your unique challenges and perspective?",{"title":443,"url":444,"internal":7},"Get in touch","\u002Fen\u002Fcontact",{"value":446,"processed":446,"format":447},"","code",[449],{"id":450,"name":451},"10","Industrial sector",[453,456],{"id":454,"name":455},"126","DevOps",{"id":457,"name":458},"19","Digital strategy",{"processed":460},"\u003Cp>For decades, industrial champions built their reputations on hardware quality and performance. Cars were prized for their reliability, home appliances for their durability, and robots for their precision. Today, the market has changed. The rules have been rewritten. How can companies safeguard their future?\u003C\u002Fp>\n",{"timestamp":462},1758715200,[464],{"status":7,"contactName":465,"contactProfession":466,"contactLinkedinUrl":467,"sharedEmail":469,"sharedRefMedia":470},"Réka Leisztner","Principal Consulting Manager",{"title":446,"url":468,"internal":261},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frekaleisztner\u002F","reka.leisztner@zuehlke.com",{"id":471,"sharedMediaLegend":204,"mediaImage":472,"name":482},"170356",{"url":473,"width":269,"height":269,"alt":474,"title":204,"size":271,"mime":222,"variations":204,"authorVariations":475},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Freka-leisztner.jpeg","Reka Leisztner, Lead Business Consultant, Zühlke",[476,478,479,480,481],{"name":278,"url":477,"width":269,"height":269},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Freka-leisztner.jpeg.webp?itok=g6Nji75n",{"name":278,"url":477,"width":269,"height":269},{"name":278,"url":477,"width":269,"height":269},{"name":278,"url":477,"width":269,"height":269},{"name":278,"url":477,"width":269,"height":269},"reka-leisztner.jpeg",[484,500,528,573],{"id":202,"path":203,"sharedTeaserTitle":205,"sharedTeaserRefMedia":485,"sharedTaxrefIndustries":495,"sharedTaxrefExpertises":497},{"id":215,"sharedMediaLegend":204,"mediaImage":486,"name":241},{"url":217,"width":218,"height":219,"alt":220,"title":204,"size":221,"mime":222,"variations":204,"relatedContentVariations":487},[488,489,490,493,494],{"name":225,"url":226,"width":227,"height":228},{"name":225,"url":226,"width":227,"height":228},{"name":491,"url":492,"width":233,"height":227},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FIndustrial%20Engineer%20Works%20on%20the%20Personal%20Computer%20Designing%20Tool%20part%20in%203D%2C%20Using%20Robot%20..jpg.webp?itok=MEk5PPrQ",{"name":491,"url":492,"width":233,"height":227},{"name":491,"url":492,"width":233,"height":227},[496],{"id":450,"name":451},[498,499],{"id":454,"name":455},{"id":457,"name":458},{"id":501,"path":502,"sharedTeaserTitle":503,"sharedTeaserRefMedia":504,"sharedTaxrefIndustries":522,"sharedTaxrefExpertises":526},"337","\u002Fen\u002Finsights\u002Fhow-to-start-a-devops-transformation","How to start a DevOps transformation",{"id":505,"sharedMediaLegend":204,"mediaImage":506,"name":521},"274",{"url":507,"width":508,"height":509,"alt":510,"title":204,"size":511,"mime":222,"variations":204,"relatedContentVariations":512},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdevops-transformation.jpg",693,520,"sign of DevOps",199997,[513,516,517,519,520],{"name":225,"url":514,"width":508,"height":515},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdevops-transformation.jpg.webp?itok=CCQpybUU",462,{"name":225,"url":514,"width":508,"height":515},{"name":491,"url":518,"width":508,"height":515},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fdevops-transformation.jpg.webp?itok=fwKxcwsL",{"name":491,"url":518,"width":508,"height":515},{"name":491,"url":518,"width":508,"height":515},"devops-transformation.jpg",[523],{"id":524,"name":525},"855","All industries",[527],{"id":454,"name":455},{"id":529,"path":530,"sharedTeaserTitle":531,"sharedTeaserRefMedia":532,"sharedTaxrefIndustries":550,"sharedTaxrefExpertises":552},"26545","\u002Fen\u002Finsights\u002Fcybernetic-enterprise-industrial-sector","Cybernetic enterprise: Value from AI in the industrial sector",{"id":533,"sharedMediaLegend":204,"mediaImage":534,"name":549},"171898",{"url":535,"width":536,"height":537,"alt":538,"title":204,"size":539,"mime":540,"variations":204,"relatedContentVariations":541},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FWoman%20in%20Cybernetic%20Enterprise.png",1456,816,"Woman in Cybernetic 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