[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Fso-your-mobile-app-is-crap-six-successful-strategies-to-get-your-mobile-app-back-on-track-en":3,"related-content-view-6687-en":428},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":203,"path":204,"hideNavigation":205,"title":206,"translations":207,"sharedHeaderRefMedia":215,"sharedTeaserTitle":241,"sharedTeaserText":242,"sharedTeaserRefMedia":244,"sharedParagraphs":246,"sharedTaxrefIndustries":404,"sharedTaxrefExpertises":408,"sharedIntroText":205,"sharedCtaLink":205,"sharedDate":415,"sharedAuthor":417},"NodeInsight",true,[9,14,18,22,26,31,35,39,43,47,51,55,59,63,67,70,74,77,80,82,85,88,92,96,100,104,108,112,116,120,124,128,132,136,140,143,146,149,152,155,158,161,164,167,171,175,178,182,186,190,194,197,201],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","Six strategies to get your mobile app back on track",{"tag":10,"attributes":15},{"name":16,"content":17},"description","How can you ensure your app isn’t destined for the digital graveyard? We show you proven strategies to get your mobile app back on track and improve the UX.",{"tag":10,"attributes":19},{"name":20,"content":21},"abstract","How can you make sure your app isn’t destined for the digital graveyard?",{"tag":10,"attributes":23},{"name":24,"content":25},"icbm","51.525772, -0.082716",{"tag":27,"attributes":28},"link",{"rel":29,"href":30},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":27,"attributes":32},{"rel":33,"href":34},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Fso-your-mobile-app-is-crap-six-successful-strategies-to-get-your-mobile-app-back-on-track",{"tag":10,"attributes":36},{"name":37,"content":38},"robots","index, follow",{"tag":27,"attributes":40},{"rel":41,"href":42},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fuser-needs.jpg?itok=c-GtoKgy,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":44},{"name":45,"content":46},"referrer","unsafe-url",{"tag":10,"attributes":48},{"name":49,"content":50},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":52},{"property":53,"content":54},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":56},{"property":57,"content":58},"og:type","website",{"tag":10,"attributes":60},{"property":61,"content":62},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fso-your-mobile-app-is-crap-six-successful-strategies-to-get-your-mobile-app-back-on-track",{"tag":10,"attributes":64},{"property":65,"content":66},"og:title","‘So your mobile app is crap’ - Six successful strategies to get your mobile app back on track and improve the UX – Zühlke",{"tag":10,"attributes":68},{"property":69,"content":21},"og:description",{"tag":10,"attributes":71},{"property":72,"content":73},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fuser-needs.jpg?itok=c-GtoKgy",{"tag":10,"attributes":75},{"property":72,"content":76},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":78},{"property":79,"content":73},"og:image:url",{"tag":10,"attributes":81},{"property":79,"content":76},{"tag":10,"attributes":83},{"property":84,"content":73},"og:image:secure_url",{"tag":10,"attributes":86},{"property":84,"content":87},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":89},{"property":90,"content":91},"og:updated_time","2025-12-22",{"tag":10,"attributes":93},{"property":94,"content":95},"og:image:alt","image",{"tag":10,"attributes":97},{"property":98,"content":99},"place:location:latitude","46.947944",{"tag":10,"attributes":101},{"property":102,"content":103},"place:location:longitude","7.438014",{"tag":10,"attributes":105},{"property":106,"content":107},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":109},{"property":110,"content":111},"og:locality","London",{"tag":10,"attributes":113},{"property":114,"content":115},"og:region","England",{"tag":10,"attributes":117},{"property":118,"content":119},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":121},{"property":122,"content":123},"og:country_name","United Kingdom",{"tag":10,"attributes":125},{"property":126,"content":127},"og:email","london@zuhlke.com",{"tag":10,"attributes":129},{"property":130,"content":131},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":133},{"property":134,"content":135},"og:locale","en_CH",{"tag":10,"attributes":137},{"property":138,"content":139},"og:locale:alternate","de_CH",{"tag":10,"attributes":141},{"property":138,"content":142},"de_DE",{"tag":10,"attributes":144},{"property":138,"content":145},"en_DE",{"tag":10,"attributes":147},{"property":138,"content":148},"en_AT",{"tag":10,"attributes":150},{"property":138,"content":151},"de_AT",{"tag":10,"attributes":153},{"property":138,"content":154},"en_HK",{"tag":10,"attributes":156},{"property":138,"content":157},"en_SR",{"tag":10,"attributes":159},{"property":138,"content":160},"en_BG",{"tag":10,"attributes":162},{"property":138,"content":163},"en_SG",{"tag":10,"attributes":165},{"property":138,"content":166},"en_GB",{"tag":10,"attributes":168},{"property":169,"content":170},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":172},{"property":173,"content":174},"article:published_time","2022-11-07",{"tag":10,"attributes":176},{"property":177,"content":91},"article:modified_time",{"tag":10,"attributes":179},{"name":180,"content":181},"twitter:card","summary_large_image",{"tag":10,"attributes":183},{"name":184,"content":185},"twitter:site","@zuehlke_group",{"tag":10,"attributes":187},{"name":188,"content":189},"twitter:site:id","247189965",{"tag":10,"attributes":191},{"name":192,"content":193},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fuser-needs.jpg?itok=c-GtoKgy,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":195},{"name":196,"content":95},"twitter:image:alt",{"tag":10,"attributes":198},{"name":199,"content":200},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":202},"script","6687","\u002Fen\u002Finsights\u002Fso-your-mobile-app-is-crap-six-successful-strategies-to-get-your-mobile-app-back-on-track",null,"‘So your mobile app is crap’: 6 successful strategies to get your mobile app back on track & improve UX",[208,211],{"path":204,"langcode":209},{"id":210},"en",{"path":212,"langcode":213},"\u002Fde\u002Finsights\u002Fsechs-erfolgreiche-strategien-mit-denen-sie-ihre-mobile-app-optimieren-und-das",{"id":214},"de",{"id":216,"sharedMediaLegend":217,"mediaImage":218,"name":240},"5880","Look into what your customers say and find out what they actually want.",{"url":219,"width":220,"height":221,"alt":222,"title":205,"size":223,"mime":224,"variations":205,"headerMinimalVariations":225},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fuser-needs.jpg",1084,644,"young woman holding smartphone at a cafe",146784,"image\u002Fjpeg",[226,231,232,236,239],{"name":227,"url":228,"width":229,"height":230},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fuser-needs.jpg.webp?itok=ndwwhj6r",800,533,{"name":227,"url":228,"width":229,"height":230},{"name":233,"url":234,"width":220,"height":235},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fuser-needs.jpg.webp?itok=vYYWG7zf",610,{"name":237,"url":238,"width":220,"height":235},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fuser-needs.jpg.webp?itok=IUOVpCrL",{"name":237,"url":238,"width":220,"height":235},"user-needs.jpg","‘So your mobile app is crap’ - Six successful strategies to get your mobile app back on track and improve the UX",{"processed":243},"\u003Cp>How can you make sure your app isn’t destined for the digital graveyard?\u003C\u002Fp>",{"id":216,"sharedMediaLegend":217,"mediaImage":245,"name":240},{"url":219,"width":220,"height":221,"alt":222,"title":205,"size":223,"mime":224,"variations":205},[247,254,259,265,297,302,308,314,343,348,354,360,366,372],{"__typename":248,"id":249,"ctaLink":205,"pgSharedText":250,"pgSharedTitle":205,"pgSharedCtaLink":205},"ParagraphPgText","23966",{"value":251,"processed":252,"format":253},"\u003Cp class=\"text-lead\">Apps. Every organisation has got one or more. And all their customers are encouraged to download and engage with each and every one. While this sounds ideal, the reality is somewhat trickier. Open your phone now and there’s a good chance you have screen upon screen of apps that you never use regularly, if at all.\u003C\u002Fp>\r\n","\u003Cp class=\"text-lead\">Apps. Every organisation has got one or more. And all their customers are encouraged to download and engage with each and every one. While this sounds ideal, the reality is somewhat trickier. Open your phone now and there’s a good chance you have screen upon screen of apps that you never use regularly, if at all.\u003C\u002Fp>","full_html",{"__typename":248,"id":255,"ctaLink":205,"pgSharedText":256,"pgSharedTitle":205,"pgSharedCtaLink":205},"15462",{"value":257,"processed":258,"format":253},"\u003Cp class=\"text-normal\">According to \u003Ca href=\"https:\u002F\u002Fwww.appdynamics.com\u002Fblog\u002Fnews\u002Fapp-attention-index-2021\u002F\" target=\"_blank\">2021’s App Attention Index,\u003C\u002Fa> 57% of people say brands have one shot to impress them and that if their digital service does not perform, they won’t use them again.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"text-normal\">So what’s the answer? How can you make sure your app isn’t destined for the digital graveyard?\u003C\u002Fp>\r\n\r\n\u003Cp class=\"text-normal\">Whether you’re embarking upon a new app build, or the latest round of updates to an existing app, here are a few simple and quick strategies we’ve seen successfully utilised by our clients.\u003C\u002Fp>\r\n","\u003Cp class=\"text-normal\">According to \u003Ca href=\"https:\u002F\u002Fwww.appdynamics.com\u002Fblog\u002Fnews\u002Fapp-attention-index-2021\u002F\" target=\"_blank\">2021’s App Attention Index,\u003C\u002Fa> 57% of people say brands have one shot to impress them and that if their digital service does not perform, they won’t use them again.\u003C\u002Fp>\n\n\u003Cp class=\"text-normal\">So what’s the answer? How can you make sure your app isn’t destined for the digital graveyard?\u003C\u002Fp>\n\n\u003Cp class=\"text-normal\">Whether you’re embarking upon a new app build, or the latest round of updates to an existing app, here are a few simple and quick strategies we’ve seen successfully utilised by our clients.\u003C\u002Fp>",{"__typename":248,"id":260,"ctaLink":205,"pgSharedText":261,"pgSharedTitle":264,"pgSharedCtaLink":205},"15481",{"value":262,"processed":263,"format":253},"\u003Cp>Sounds obvious, but getting the word on the street from those who use your app - your customers - can reveal more than any internal workshop or meeting.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nWhatever your intentions, your end users are the ones who (hopefully) will welcome the right kind of improvements, so they can use it the way they want.\u003C\u002Fp>\r\n","\u003Cp>Sounds obvious, but getting the word on the street from those who use your app - your customers - can reveal more than any internal workshop or meeting.\u003Cbr>\n\u003Cbr>\nWhatever your intentions, your end users are the ones who (hopefully) will welcome the right kind of improvements, so they can use it the way they want.\u003C\u002Fp>"," 1. Find out what your customers actually want, by looking into what they say about your app",{"__typename":266,"id":267,"caption":205,"captionSecondary":205,"pgSharedTitle":205,"pgMediaRefMedia":268,"secondaryImage":205,"edgeToEdge":205,"fullWidth":205},"ParagraphPgMedia","15482",{"id":269,"sharedMediaLegend":205,"mediaImage":270,"name":296},"5879",{"url":271,"width":272,"height":273,"alt":274,"title":205,"size":275,"mime":224,"variations":205,"mediaVariations":276,"infographVariations":290},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fux-apps.jpg",1104,737,"Women checking fitness app together",150193,[277,282,283,286,289],{"name":278,"url":279,"width":280,"height":281},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fux-apps.jpg.webp?itok=KT-yxxzn",900,601,{"name":278,"url":279,"width":280,"height":281},{"name":284,"url":285,"width":272,"height":273},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fux-apps.jpg.webp?itok=Ftu51rW_",{"name":287,"url":288,"width":272,"height":273},"FIXED_WIDTH_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_large\u002Fpublic\u002Fimages\u002Fux-apps.jpg.webp?itok=OMA5yWy-",{"name":287,"url":288,"width":272,"height":273},[291,292,293,294,295],{"name":278,"url":279,"width":280,"height":281},{"name":278,"url":279,"width":280,"height":281},{"name":278,"url":279,"width":280,"height":281},{"name":284,"url":285,"width":272,"height":273},{"name":284,"url":285,"width":272,"height":273},"ux-apps.jpg",{"__typename":248,"id":298,"ctaLink":205,"pgSharedText":299,"pgSharedTitle":205,"pgSharedCtaLink":205},"15464",{"value":300,"processed":301,"format":253},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-normal\">Gain a better understanding of your users’ needs through user research and then centre the app interactions around these, rather than relying upon stakeholder feedback. \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-normal\">Action several rounds of usability testing or even a quick in app survey.\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-normal\">Centre app interactions around your user’s needs, rather than your company’s internal structure. \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-normal\">Put your energy into improving journeys and those moments that matter, especially the user needs at those moments.\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-normal\">Always question your assumptions.\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-normal\">Gain a better understanding of your users’ needs through user research and then centre the app interactions around these, rather than relying upon stakeholder feedback. \u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-normal\">Action several rounds of usability testing or even a quick in app survey.\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-normal\">Centre app interactions around your user’s needs, rather than your company’s internal structure. \u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-normal\">Put your energy into improving journeys and those moments that matter, especially the user needs at those moments.\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-normal\">Always question your assumptions.\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":248,"id":303,"ctaLink":205,"pgSharedText":304,"pgSharedTitle":307,"pgSharedCtaLink":205},"15465",{"value":305,"processed":306,"format":253},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Your customers expect your app to work. Your mission is to meet, and potentially exceed this benchmark.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">And yes, we understand that not everyone has the time or budget to initiate thorough user research. However, even if you don’t have time for full-on research, the least you can do is look at the app store ratings and reviews.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Both iOS App Store and Android Play Store showcase app ratings with and without reviews. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">These reviews will help you understand (and prioritise) the most common customer pain points. Studying ratings with reviews will give you a more insightful perspective. Remember, these are people who care enough to spend time giving you feedback.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Reviews will also highlight if your app is specifically to blame, or if it’s a wider service issue. In our experience, most negative comments relate to the physical customer service supporting the digital products and services.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>Quick wins\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Review and recognise patterns in the reviews to highlight the biggest pains your current users have. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">If most of the reviews talk about your app being slow or crashing, focus on improving app performance, then find and fix those visual and functional bugs.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">If the problems are wider than just the app, then your task is to improve the service where it’s currently doing the most damage.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Make sure your confirmation emails and password reset emails are as fast and effective as possible. This can go a long way to improve the UX.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Your customers expect your app to work. Your mission is to meet, and potentially exceed this benchmark.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">And yes, we understand that not everyone has the time or budget to initiate thorough user research. However, even if you don’t have time for full-on research, the least you can do is look at the app store ratings and reviews.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Both iOS App Store and Android Play Store showcase app ratings with and without reviews. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">These reviews will help you understand (and prioritise) the most common customer pain points. Studying ratings with reviews will give you a more insightful perspective. Remember, these are people who care enough to spend time giving you feedback.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Reviews will also highlight if your app is specifically to blame, or if it’s a wider service issue. In our experience, most negative comments relate to the physical customer service supporting the digital products and services.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>Quick wins\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Review and recognise patterns in the reviews to highlight the biggest pains your current users have. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">If most of the reviews talk about your app being slow or crashing, focus on improving app performance, then find and fix those visual and functional bugs.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">If the problems are wider than just the app, then your task is to improve the service where it’s currently doing the most damage.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Make sure your confirmation emails and password reset emails are as fast and effective as possible. This can go a long way to improve the UX.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>","2. App Store is where it’s at. Meet your most powerful feedback tool",{"__typename":248,"id":309,"ctaLink":205,"pgSharedText":310,"pgSharedTitle":313,"pgSharedCtaLink":205},"15483",{"value":311,"processed":312,"format":253},"\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You’ve taken onboard the customer feedback, but don’t overlook the importance of accessibility. Now it’s time to get your app fighting fit, by making your app as universal, usable and accessible as possible. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Making sure your app successfully caters to a broad set of users sounds like a no-brainer, but many businesses are still failing to build in the basics.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Cp>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You’ve taken onboard the customer feedback, but don’t overlook the importance of accessibility. Now it’s time to get your app fighting fit, by making your app as universal, usable and accessible as possible. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\u003Cbr>\n\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Making sure your app successfully caters to a broad set of users sounds like a no-brainer, but many businesses are still failing to build in the basics.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","3. Bake in longevity and broaden app appeal",{"__typename":266,"id":315,"caption":205,"captionSecondary":205,"pgSharedTitle":205,"pgMediaRefMedia":316,"secondaryImage":205,"edgeToEdge":205,"fullWidth":205},"15484",{"id":317,"sharedMediaLegend":318,"mediaImage":319,"name":342},"5881","Don't overlook the importance of accessibility. Make your app usable and accessible as possible.",{"url":320,"width":321,"height":322,"alt":323,"title":205,"size":324,"mime":224,"variations":205,"mediaVariations":325,"infographVariations":336},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fapp-accesibility.jpg",1325,885,"senior man using smart phone app",148330,[326,328,329,333,335],{"name":278,"url":327,"width":280,"height":281},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fapp-accesibility.jpg.webp?itok=lmTUSMFG",{"name":278,"url":327,"width":280,"height":281},{"name":284,"url":330,"width":331,"height":332},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fapp-accesibility.jpg.webp?itok=RjRPmJtz",1200,802,{"name":287,"url":334,"width":321,"height":322},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_large\u002Fpublic\u002Fimages\u002Fapp-accesibility.jpg.webp?itok=Y3vyT2o0",{"name":287,"url":334,"width":321,"height":322},[337,338,339,340,341],{"name":278,"url":327,"width":280,"height":281},{"name":278,"url":327,"width":280,"height":281},{"name":278,"url":327,"width":280,"height":281},{"name":284,"url":330,"width":331,"height":332},{"name":284,"url":330,"width":331,"height":332},"app-accesibility.jpg",{"__typename":248,"id":344,"ctaLink":205,"pgSharedText":345,"pgSharedTitle":205,"pgSharedCtaLink":205},"15467",{"value":346,"processed":347,"format":253},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>Quick wins\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Make sure your screen designs are clear, with simple consistent navigation.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Build in font resizing options, and check your buttons, links and images are all correctly labelled with the right textual labels and alt tags.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Check if your app works with a high contrast ratio. Even users with excellent eyesight can struggle to read screens in direct sunlight.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Design for colour blindness and dyslexia, and support your users with in-app video and audio guides. Also, make sure you offer captions where necessary.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>And don’t forget to test, test, test.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>Quick wins\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Make sure your screen designs are clear, with simple consistent navigation.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Build in font resizing options, and check your buttons, links and images are all correctly labelled with the right textual labels and alt tags.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Check if your app works with a high contrast ratio. Even users with excellent eyesight can struggle to read screens in direct sunlight.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Design for colour blindness and dyslexia, and support your users with in-app video and audio guides. Also, make sure you offer captions where necessary.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>And don’t forget to test, test, test.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":248,"id":349,"ctaLink":205,"pgSharedText":350,"pgSharedTitle":353,"pgSharedCtaLink":205},"15468",{"value":351,"processed":352,"format":253},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">By now, you’ve listened to, and hopefully learned from your customers about their app experiences; the good, bad and embarrassingly ugly, and committed to improve your mobile UX. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">While you’re at it, it’s also a perfect opportunity to keep ahead of any future problems. Which means getting the right kind of data, without annoying customers, existing and new.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">In essence, try to only request and store the data you need, and articulate the benefits to your customers. Highlight that your data policy is all about improving and personalising their app experience.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">Quick wins:\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Be brutal in cutting down what information you need from your customers. When collecting data or permissions during any onboarding, clearly state what’s in it for users at the point you ask. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">This will help streamline the user experience and reduce your GDPR overhead.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Make use of captured data to offer faster, tailored experiences by remembering and utilising the data along the journey, or during their next app interaction. For example, give users the ability to save their progress, or do so automatically, so users can return to complete lengthier journeys. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Consider the methods of data capture available on mobile to make user’s lives easier – perhaps scan documents with the camera, use QR codes, harness autofill data, but remember to offer alternatives. Be aware that mobile users could potentially fill in data capture fields in a variety of different situations when using your app.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">By now, you’ve listened to, and hopefully learned from your customers about their app experiences; the good, bad and embarrassingly ugly, and committed to improve your mobile UX. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">While you’re at it, it’s also a perfect opportunity to keep ahead of any future problems. Which means getting the right kind of data, without annoying customers, existing and new.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">In essence, try to only request and store the data you need, and articulate the benefits to your customers. Highlight that your data policy is all about improving and personalising their app experience.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">Quick wins:\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Be brutal in cutting down what information you need from your customers. When collecting data or permissions during any onboarding, clearly state what’s in it for users at the point you ask. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">This will help streamline the user experience and reduce your GDPR overhead.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Make use of captured data to offer faster, tailored experiences by remembering and utilising the data along the journey, or during their next app interaction. For example, give users the ability to save their progress, or do so automatically, so users can return to complete lengthier journeys. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Consider the methods of data capture available on mobile to make user’s lives easier – perhaps scan documents with the camera, use QR codes, harness autofill data, but remember to offer alternatives. Be aware that mobile users could potentially fill in data capture fields in a variety of different situations when using your app.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>","4. Improve data collection",{"__typename":248,"id":355,"ctaLink":205,"pgSharedText":356,"pgSharedTitle":359,"pgSharedCtaLink":205},"15469",{"value":357,"processed":358,"format":253},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Content. It’s a ‘one size fits all’ term for what your customers experience when using your app. And it’s always worth refreshing, or refining.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Take the time to figure out not only how your app functions, but also get clarity on what and why your customers are there in the first place. Like your help guides or FAQs. Are they up to date, or still relevant?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>Quick wins\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Simplify the app's information architecture and declutter content, and ensure the app is simple and quick to navigate through.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Use simple language, imagery and step-by-step guides to describe app services, thereby creating a better in-app customer support environment. The easier your services and tasks are to understand, the faster your users can achieve them.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Make menu terminology consistent and try to avoid duplication wherever possible \u003Cspan>across the app.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Explain service options and pricing in advance and in a clear and easy to understand way.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Content. It’s a ‘one size fits all’ term for what your customers experience when using your app. And it’s always worth refreshing, or refining.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Take the time to figure out not only how your app functions, but also get clarity on what and why your customers are there in the first place. Like your help guides or FAQs. Are they up to date, or still relevant?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>Quick wins\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Simplify the app's information architecture and declutter content, and ensure the app is simple and quick to navigate through.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Use simple language, imagery and step-by-step guides to describe app services, thereby creating a better in-app customer support environment. The easier your services and tasks are to understand, the faster your users can achieve them.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Make menu terminology consistent and try to avoid duplication wherever possible \u003Cspan>across the app.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Explain service options and pricing in advance and in a clear and easy to understand way.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>","5. Make content matter",{"__typename":248,"id":361,"ctaLink":205,"pgSharedText":362,"pgSharedTitle":365,"pgSharedCtaLink":205},"15470",{"value":363,"processed":364,"format":253},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>While there’s no silver bullet for guaranteed success, keeping your customers front and centre is always vital.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Don’t assume they want your app, or any other apps. Take the time to convince them. Showcase the problems the app solves, or the value it adds. Make it clear to customers why they should download your app.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Keep them engaged, with regular fresh content, or improved updated features, ideally informed by their feedback. Behaviours and requirements change over time, and you need to keep ahead of them.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Quick wins:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Keep an eye out for memorable app features that you’ve encountered. What made them stand out?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Is there any scope to automate some of the regular tasks your users must perform to save them precious time? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Or could you help join the dots by harnessing other relevant data, thereby reassuring and inspiring your customers?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t \u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Gamification, when used sparingly, can be a great way to freshen up app interactions. Just make sure it’s not irritating or a barrier to task progress.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>While there’s no silver bullet for guaranteed success, keeping your customers front and centre is always vital.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Don’t assume they want your app, or any other apps. Take the time to convince them. Showcase the problems the app solves, or the value it adds. Make it clear to customers why they should download your app.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Keep them engaged, with regular fresh content, or improved updated features, ideally informed by their feedback. Behaviours and requirements change over time, and you need to keep ahead of them.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cstrong>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Quick wins:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Keep an eye out for memorable app features that you’ve encountered. What made them stand out?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Is there any scope to automate some of the regular tasks your users must perform to save them precious time? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Or could you help join the dots by harnessing other relevant data, thereby reassuring and inspiring your customers?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n\t \u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Gamification, when used sparingly, can be a great way to freshen up app interactions. Just make sure it’s not irritating or a barrier to task progress.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>","6. Surprise and delight",{"__typename":248,"id":367,"ctaLink":205,"pgSharedText":368,"pgSharedTitle":371,"pgSharedCtaLink":205},"15471",{"value":369,"processed":370,"format":253},"\u003Cp>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"line-height:115%\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan lang=\"EN-GB\" style=\"font-size:12.0pt\">\u003Cspan style=\"line-height:115%\">At Zühlke, we’re well-versed in helping people do more with less, by using simple and quick strategies to improve mobile app UX and satisfaction.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"line-height:normal\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan lang=\"EN-GB\" style=\"font-size:12.0pt\">But if you are struggling with poor app ratings, maybe now is the time to step back and let Zühlke look at your challenge from a different perspective. With the right insights, we can help you prioritise your product roadmap and make sure your digital investments bring value to your customers.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"line-height:normal\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan lang=\"EN-GB\" style=\"font-size:12.0pt\">Drop us a line if you need help conducting \u003Cspan style=\"background:white\">user research or need to deliver valuable app improvements.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>At Zühlke, we’re well-versed in helping people do more with less, by using simple and quick strategies to improve mobile app UX and satisfaction.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">But if you are struggling with poor app ratings, maybe now is the time to step back and let Zühlke look at your challenge from a different perspective. With the right insights, we can help you prioritise your product roadmap and make sure your digital investments bring value to your customers.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">Drop us a line if you need help conducting \u003Cspan>user research or need to deliver valuable app improvements.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","What's next?",{"__typename":373,"id":374,"title":205,"pgContactRefContacts":375,"showEmail":205,"showPhone":205},"ParagraphPgContact","15498",[376],{"contactName":377,"contactProfession":378,"contactDesc":379,"contactLinkedinUrl":381,"sharedEmail":385,"sharedPhone":131,"sharedRefMedia":386},"Neelesh Sonawane","Principal UX Consultant ",{"value":380},"\u003Cp>I was dead set keen on becoming an Electronics Engineer until I realised it was more the creation and crafting aspect that drew me to the subject, so I pivoted and studied Design. This fusion of interests though has always driven me to the meeting places of technology and design, of engineering and creativity, and early in my career I’ve taken on roles where the final realisation of design is as important as the design itself – understanding needs, developing concepts, ensuring integrity of the design in build, and following on to learn how improvements can be made. 20 odd years on, I’m still improving.\u003C\u002Fp>\r\n",{"title":382,"url":383,"internal":384},"","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fneelesh\u002F",false,"Neelesh.Sonawane@zuhlke.com",{"id":387,"sharedMediaLegend":205,"mediaImage":388,"name":403},"1886",{"url":389,"width":390,"height":390,"alt":377,"title":205,"size":391,"mime":392,"variations":205,"personVariations":393},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fneelesh-sonawane_edited.png",648,570607,"image\u002Fpng",[394,397,398,401,402],{"name":395,"url":396,"width":390,"height":390},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fneelesh-sonawane_edited.png.webp?itok=UQAFq-on",{"name":395,"url":396,"width":390,"height":390},{"name":399,"url":400,"width":390,"height":390},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fneelesh-sonawane_edited.png.webp?itok=p9r6lLuc",{"name":399,"url":400,"width":390,"height":390},{"name":399,"url":400,"width":390,"height":390},"neelesh-sonawane_edited.png",[405],{"id":406,"name":407},"855","All industries",[409,412],{"id":410,"name":411},"129","Experience design",{"id":413,"name":414},"21","Software engineering",{"timestamp":416},1667822400,[418],{"status":7,"contactName":377,"contactProfession":378,"contactLinkedinUrl":419,"sharedEmail":385,"sharedRefMedia":420},{"title":382,"url":383,"internal":384},{"id":387,"sharedMediaLegend":205,"mediaImage":421,"name":403},{"url":389,"width":390,"height":390,"alt":377,"title":205,"size":391,"mime":392,"variations":205,"authorVariations":422},[423,424,425,426,427],{"name":395,"url":396,"width":390,"height":390},{"name":395,"url":396,"width":390,"height":390},{"name":395,"url":396,"width":390,"height":390},{"name":395,"url":396,"width":390,"height":390},{"name":395,"url":396,"width":390,"height":390},[429,461,477,508],{"id":430,"path":431,"sharedTeaserTitle":432,"sharedTeaserRefMedia":433,"sharedTaxrefIndustries":451,"sharedTaxrefExpertises":453},"22513","\u002Fen\u002Finsights\u002Fapples-vision-has-enormous-potential","Apple’s Vision has enormous potential",{"id":434,"sharedMediaLegend":205,"mediaImage":435,"name":450},"167436",{"url":436,"width":437,"height":438,"alt":439,"title":205,"size":440,"mime":224,"variations":205,"relatedContentVariations":441},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fmoc_visionpro.jpg",1500,844,"Mock-up of Apple's Vision Pro device",214392,[442,444,445,448,449],{"name":227,"url":443,"width":229,"height":230},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fmoc_visionpro.jpg.webp?itok=R5ZtHsKY",{"name":227,"url":443,"width":229,"height":230},{"name":446,"url":447,"width":331,"height":229},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fmoc_visionpro.jpg.webp?itok=qn0rHbmI",{"name":446,"url":447,"width":331,"height":229},{"name":446,"url":447,"width":331,"height":229},"moc_visionpro.jpg",[452],{"id":406,"name":407},[454,455,458],{"id":410,"name":411},{"id":456,"name":457},"944","User \u002F customer experience",{"id":459,"name":460},"891","New technologies",{"id":203,"path":204,"sharedTeaserTitle":241,"sharedTeaserRefMedia":462,"sharedTaxrefIndustries":472,"sharedTaxrefExpertises":474},{"id":216,"sharedMediaLegend":217,"mediaImage":463,"name":240},{"url":219,"width":220,"height":221,"alt":222,"title":205,"size":223,"mime":224,"variations":205,"relatedContentVariations":464},[465,466,467,470,471],{"name":227,"url":228,"width":229,"height":230},{"name":227,"url":228,"width":229,"height":230},{"name":446,"url":468,"width":469,"height":221},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fuser-needs.jpg.webp?itok=rZr-ovRI",966,{"name":446,"url":468,"width":469,"height":221},{"name":446,"url":468,"width":469,"height":221},[473],{"id":406,"name":407},[475,476],{"id":410,"name":411},{"id":413,"name":414},{"id":478,"path":479,"sharedTeaserTitle":480,"sharedTeaserRefMedia":481,"sharedTaxrefIndustries":498,"sharedTaxrefExpertises":502},"7157","\u002Fen\u002Finsights\u002Fdigital-services-in-the-industrial-sector-digital-servitization-starts-with-redefining","Digital services in the industrial sector create competitive advantages",{"id":482,"sharedMediaLegend":205,"mediaImage":483,"name":497},"6723",{"url":484,"width":485,"height":486,"alt":487,"title":205,"size":488,"mime":224,"variations":205,"relatedContentVariations":489},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fusing-a-smartphone.jpg",1000,667,"Person holding a smartphone up to a supersized screen",94598,[490,492,493,495,496],{"name":227,"url":491,"width":229,"height":230},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fusing-a-smartphone.jpg.webp?itok=cQcYt9R2",{"name":227,"url":491,"width":229,"height":230},{"name":446,"url":494,"width":485,"height":486},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fusing-a-smartphone.jpg.webp?itok=6LNxU9dH",{"name":446,"url":494,"width":485,"height":486},{"name":446,"url":494,"width":485,"height":486},"using-a-smartphone.jpg",[499],{"id":500,"name":501},"10","Industrial sector",[503,506,507],{"id":504,"name":505},"19","Digital strategy",{"id":410,"name":411},{"id":413,"name":414},{"id":509,"path":510,"sharedTeaserTitle":511,"sharedTeaserRefMedia":512,"sharedTaxrefIndustries":530,"sharedTaxrefExpertises":532},"25541","\u002Fen\u002Finsights\u002Fai-in-product-development-revolution-or-risk","AI in product development: revolution or risk?",{"id":513,"sharedMediaLegend":205,"mediaImage":514,"name":529},"169240",{"url":515,"width":516,"height":517,"alt":518,"title":205,"size":519,"mime":224,"variations":205,"relatedContentVariations":520},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fai-product-development-.jpg",1400,732,"On the left hand-side an AI-created image with a women with headphones on. On the right hand-side a black headphone.",147627,[521,523,524,527,528],{"name":227,"url":522,"width":229,"height":230},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fai-product-development-.jpg.webp?itok=L61O_ne_",{"name":227,"url":522,"width":229,"height":230},{"name":446,"url":525,"width":526,"height":517},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fai-product-development-.jpg.webp?itok=6ww_aTpV",1098,{"name":446,"url":525,"width":526,"height":517},{"name":446,"url":525,"width":526,"height":517},"ai-product-development-.jpg",[531],{"id":500,"name":501},[533,536,539,540,541,542,545],{"id":534,"name":535},"110","AI",{"id":537,"name":538},"886","Tech innovation",{"id":504,"name":505},{"id":456,"name":457},{"id":410,"name":411},{"id":543,"name":544},"20","Hardware engineering",{"id":459,"name":460}]