[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Frise-of-the-agentic-economy-trend-paper-for-c-level-leaders-en":3,"related-content-view":372},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":203,"path":204,"title":205,"translations":206,"sharedHeaderRefMedia":214,"sharedTeaserTitle":205,"sharedTeaserText":240,"sharedTeaserRefMedia":242,"sharedParagraphs":244,"sharedTaxrefIndustries":340,"sharedTaxrefExpertises":344,"sharedIntroText":348,"sharedCtaLink":216,"sharedDate":350,"sharedAuthor":352},"NodeInsight",true,[9,14,18,22,26,31,35,39,43,47,51,55,59,63,67,70,74,77,80,82,85,88,92,96,100,104,108,112,116,120,124,128,132,136,140,143,146,149,152,155,158,161,164,167,171,175,178,182,186,190,193,197,201],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","The agentic economy rise: Trend paper for C‑level leaders",{"tag":10,"attributes":15},{"name":16,"content":17},"description","AI agents are rapidly becoming your next customers. Uncover how the agentic economy is reshaping business, and what leaders must do to stay ahead in this age.",{"tag":10,"attributes":19},{"name":20,"content":21},"abstract","AI agents are becoming your next customers. Uncover how the agentic economy is reshaping business, and what leaders must do to stay ahead.",{"tag":10,"attributes":23},{"name":24,"content":25},"icbm","51.525772, -0.082716",{"tag":27,"attributes":28},"link",{"rel":29,"href":30},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Frise-of-the-agentic-economy-trend-paper-for-c-level-leaders",{"tag":10,"attributes":32},{"name":33,"content":34},"robots","index, 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of the agentic economy: trend paper for C‑level leaders",[207,210],{"path":204,"langcode":208},{"id":209},"en",{"path":211,"langcode":212},"\u002Fde\u002Finsights\u002Faufstieg-der-agentenbasierten-wirtschaft-ein-impuls-fuer-das-c-level",{"id":213},"de",{"id":215,"sharedMediaLegend":216,"mediaImage":217,"name":239},"171633",null,{"url":218,"width":219,"height":220,"alt":221,"title":216,"size":222,"mime":223,"variations":216,"headerMinimalVariations":224},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fthe-rise-of-the-agentic-economy.jpg",1200,785,"Close-up of a humanoid AI face with digital circuits and pixel patterns symbolising artificial intelligence and the agentic economy",239840,"image\u002Fjpeg",[225,230,231,235,238],{"name":226,"url":227,"width":228,"height":229},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fthe-rise-of-the-agentic-economy.jpg.webp?itok=8Gl0DBoL",800,533,{"name":226,"url":227,"width":228,"height":229},{"name":232,"url":233,"width":219,"height":234},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fthe-rise-of-the-agentic-economy.jpg.webp?itok=0gUZBG_r",675,{"name":236,"url":237,"width":219,"height":234},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fthe-rise-of-the-agentic-economy.jpg.webp?itok=jjw-AL9I",{"name":236,"url":237,"width":219,"height":234},"the-rise-of-the-agentic-economy.jpg",{"processed":241},"\u003Cp>\u003Cspan lang=\"EN-GB\">AI agents are becoming your next customers. Uncover how the agentic economy is reshaping business, and what leaders must do to stay ahead.\u003C\u002Fspan>\u003C\u002Fp>",{"id":215,"sharedMediaLegend":216,"mediaImage":243,"name":239},{"url":218,"width":219,"height":220,"alt":221,"title":216,"size":222,"mime":223,"variations":216},[245,252,278,283,288,330,335],{"__typename":246,"id":247,"ctaLink":216,"pgSharedText":248,"pgSharedTitle":251,"pgSharedCtaLink":216},"ParagraphPgText","29937",{"value":249,"processed":249,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">We are witnessing a fundamental shift in how individuals and organisations interact with digital technology. What used to be static, rule-based workflows are evolving into dynamic, goal-driven agentic systems. These \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fagentic-ai-risks-rewards-of-adaptive-ai\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">AI agents\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> are no longer just passive tools; they actively pursue objectives on behalf of their users.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">Unlike conventional AI-supported workflows, which follow predefined steps, agentic systems operate with intent. They respond to high-level goals like ‘ensure stock levels are maintained’ or ‘optimise recurring purchases for quality and price’. In your personal life, the goals might be ‘keep me healthy’ or ‘manage my finances so my bills are paid and any surplus is invested wisely’.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">This shift is being accelerated by the increasing complexity and speed of our personal and professional lives, creating an urgent need to delegate routine decisions to digital systems.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan lang=\"EN-GB\">The agentic economy – why now?\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">Emails, meetings, logistics, financial planning, and more – daily life has become a barrage of information, obligations, and decisions. In the corporate world, global competition, digitisation, and rising expectations mean increasing pressure on businesses. In both spheres, the ability to offload routine tasks is becoming increasingly essential.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">We need to distinguish between two types of decisions:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Low-involvement decisions\u003C\u002Fstrong>: Routine and repetitive (e.g. paying bills, renewing licences, replenishing supplies).\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>High-involvement decisions\u003C\u002Fstrong>: Strategic and emotional (e.g. innovation, partnerships, or planning a major life change).\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">Agentic systems excel at managing low-involvement decisions, freeing humans to focus on what truly matters.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan lang=\"EN-GB\">Technological momentum\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan lang=\"EN-GB\">AI capabilities are growing at an exponential rate; not 0.05% annual gains, but often 5–10% leaps per quarter. Recent testing using benchmarks like the Massive Multitask Language Understanding (MMLU) and the Graduate-Level Google-Proof Q&A Benchmark (GPQA) show that the latest models are now outperforming previous versions in reasoning and multi-step problem solving by substantial margins.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","full_html","The shift towards agentic systems ",{"__typename":253,"id":254,"caption":216,"imageRight":216,"pgSharedTitle":216,"pgSharedCtaLink":216,"textMedia":255,"pgSharedText":276},"ParagraphPgTextMedia","29954",{"id":256,"sharedMediaLegend":216,"mediaImage":257,"name":275},"171641",{"url":258,"width":219,"height":259,"alt":260,"title":216,"size":261,"mime":262,"variations":216,"textMediaVariations":263},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fagentic-economy-artificial-intelligence.png",968,"Digital illustration of a transparent human head silhouette overlaid with vibrant data streams, circuit patterns, and a colourful world map, symbolising artificial intelligence, global connectivity, and the rise of the agentic economy",485145,"image\u002Fpng",[264,269,270,271,274],{"name":265,"url":266,"width":267,"height":268},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fagentic-economy-artificial-intelligence.png.webp?itok=KO_7PsBp",900,726,{"name":265,"url":266,"width":267,"height":268},{"name":265,"url":266,"width":267,"height":268},{"name":272,"url":273,"width":219,"height":259},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fagentic-economy-artificial-intelligence.png.webp?itok=glvPnk1u",{"name":272,"url":273,"width":219,"height":259},"agentic-economy-artificial-intelligence.png",{"value":277,"processed":277,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">Advances are being driven by major players like OpenAI, Google, Mistral, and ByteDance, while a thriving start-up ecosystem brings AI-powered products to market at unprecedented speed.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">The impact is visible across multiple sectors:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Artisan\u003C\u002Fstrong>, a startup, has launched \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.artisan.co\u002Fai-sales-agent\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">AI agents like ‘Ava’\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">, an autonomous business development representative that autonomously handles outbound sales.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>SAP\u003C\u002Fstrong> has introduced \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.sap.com\u002Fproducts\u002Fartificial-intelligence\u002Fai-agents.html\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">Joule agents\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> that can autonomously manage workflows in finance, customer service, and operations.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Feu\u002Fagentforce\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">Salesforce’s Agentforce\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cstrong> platform\u003C\u002Fstrong> supports fully autonomous agents that manage service queries, sales processes, and marketing workflows.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Microsoft Dynamics\u003C\u002Fstrong> offers \u003Cstrong>Autonomous Agents\u003C\u002Fstrong> and a \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fmicrosoft-copilot\u002Fblog\u002Fcopilot-studio\u002Funlocking-autonomous-agent-capabilities-with-microsoft-copilot-studio\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">Copilot Studio\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> that builds agents capable of interacting with digital systems even without APIs.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">And this isn’t a pipe dream – all of these services are available right now.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>",{"__typename":246,"id":279,"ctaLink":216,"pgSharedText":280,"pgSharedTitle":282,"pgSharedCtaLink":216},"29939",{"value":281,"processed":281,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">As people and businesses increasingly delegate tasks to AI agents, these agents are beginning to act as decision-makers. Your future customer may be, not a human, but an algorithm.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">Agentic customers differ significantly from human customers:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">They are rational, goal-driven, and data-focused.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">They have no brand loyalty or emotional biases.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">They make decisions in milliseconds based on data, ratings, and optimisation algorithms.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">This changes everything in terms of how businesses market their products, build services, and structure operations.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","The rise of the agent-as-a-customer ",{"__typename":246,"id":284,"ctaLink":216,"pgSharedText":285,"pgSharedTitle":287,"pgSharedCtaLink":216},"29940",{"value":286,"processed":286,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">The rise of agentic systems is already transforming customer behaviour. Consumers are increasingly relying on digital agents to filter, evaluate, and even make decisions on their behalf, often without direct human input. This shift alters how customers interact with brands, prioritise products, and make purchasing choices.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">In this new landscape, businesses have to make a conscious strategic decision: either risk becoming invisible to agents or actively design for this new type of customer. A tiered strategy is essential:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Agent-facing (low-involvement) interactions\u003C\u002Fstrong>: Need to be agent-optimised – API-accessible, transparent, fast, and reliable.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">\u003Cstrong>Human-facing (high-involvement) interactions\u003C\u002Fstrong>: Need to be more human-centric than ever: memorable, emotionally engaging, and trust-building.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan lang=\"EN-GB\">As agents become the gatekeepers, access to the human end-user becomes more limited. Just as personal assistants shield high-net-worth individuals from noise, digital agents will increasingly act as filters for the mainstream population.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","Rethinking marketing and service design ",{"__typename":289,"id":290,"title":291,"lead":292,"tabs":293},"ParagraphTab","29951","Strategic implications for leaders ","To remain competitive, C-level executives need to adapt to the rise of the agentic economy: ",[294,302,309,316,323],{"infoText":295,"pgSharedParagraphs":296},"Develop a strategy",[297],{"id":298,"ctaLink":216,"pgSharedText":299,"pgSharedTitle":301,"pgSharedCtaLink":216},"29941",{"value":300,"processed":300,"format":250},"\u003Cp>\u003Cspan>Define how your organisation will operate in agent-driven ecosystems. This includes positioning your offerings for both human and machine customers and specifying clear metrics for evaluating agent-mediated interactions.\u003C\u002Fspan>\u003C\u002Fp>","Develop a strategy for agentic business",{"infoText":303,"pgSharedParagraphs":304},"Design for delegation",[305],{"id":306,"ctaLink":216,"pgSharedText":307,"pgSharedTitle":303,"pgSharedCtaLink":216},"29943",{"value":308,"processed":308,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">Map business functions that can be handled by agents.\u003C\u002Fspan>\u003C\u002Fp>",{"infoText":310,"pgSharedParagraphs":311},"Build agent-ready services",[312],{"id":313,"ctaLink":216,"pgSharedText":314,"pgSharedTitle":310,"pgSharedCtaLink":216},"29945",{"value":315,"processed":315,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">Develop APIs, interfaces, and logic optimised for machine consumption.\u003C\u002Fspan>\u003C\u002Fp>",{"infoText":317,"pgSharedParagraphs":318},"Elevate human touchpoints",[319],{"id":320,"ctaLink":216,"pgSharedText":321,"pgSharedTitle":317,"pgSharedCtaLink":216},"29947",{"value":322,"processed":322,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">Create high-value human experiences where they matter most.\u003C\u002Fspan>\u003C\u002Fp>",{"infoText":324,"pgSharedParagraphs":325},"Track the ecosystem",[326],{"id":327,"ctaLink":216,"pgSharedText":328,"pgSharedTitle":324,"pgSharedCtaLink":216},"29949",{"value":329,"processed":329,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">Monitor advances in large context models, agent frameworks, and global regulatory shifts.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":246,"id":331,"ctaLink":216,"pgSharedText":332,"pgSharedTitle":334,"pgSharedCtaLink":216},"29952",{"value":333,"processed":333,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">The agentic economy is already being implemented at scale:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2025-03-05-gartner-predicts-agentic-ai-will-autonomously-resolve-80-percent-of-common-customer-service-issues-without-human-intervention-by-20290\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">Gartner predicts\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> that by \u003Cstrong>2029\u003C\u002Fstrong>, agentic AI will autonomously handle \u003Cstrong>80% of standard customer service queries\u003C\u002Fstrong>, reducing operational expenses by \u003Cstrong>30%\u003C\u002Fstrong>.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">A \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.pagerduty.com\u002Fresources\u002Fai\u002Flearn\u002Fcompanies-expecting-agentic-ai-roi-2025\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">recent survey by PagerDuty\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> found \u003Cstrong>51% of companies\u003C\u002Fstrong> already have agents in production, with \u003Cstrong>78% planning adoption\u003C\u002Fstrong>—and \u003Cstrong>90%\u003C\u002Fstrong> of non-tech firms are on board.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-GB\">Deloitte and EY have both launched platforms (\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fpages\u002Fabout-deloitte\u002Farticles\u002Fpress-releases\u002Fdeloitte-unveils-zora-ai-agentic-ai-for-tomorrows-workforce.html\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">Zora AI\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> and \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.ey.com\u002Fen_gl\u002Fnewsroom\u002F2025\u002F03\u002Fey-launching-ey-ai-agentic-platform-created-with-nvidia-ai-to-drive-multi-sector-transformation-starting-with-tax-risk-and-finance-domains\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">EY.ai Agentic Platform\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">) to automate finance and tax operations.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fblog.workday.com\u002Fen-us\u002Fissue-2-workday-rising-daily-2024.html\" target=\"_blank\">\u003Cspan lang=\"EN-GB\">Workday’s Illuminate AI Agents\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\"> are designed to autonomously manage HR, finance, and planning functions.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>","The agentic shift is happening now ",{"__typename":246,"id":336,"ctaLink":216,"pgSharedText":337,"pgSharedTitle":339,"pgSharedCtaLink":216},"29953",{"value":338,"processed":338,"format":250},"\u003Cp>\u003Cspan lang=\"EN-GB\">This is not a trend shimmering on some distant horizon – it’s already underway. Businesses that prepare now will benefit from first-mover advantage, attracting both human clients and their AI proxies.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-GB\">The central question for leadership is no longer whether agents will transform your industry, but how soon—and whether you're ready to adapt.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","Embrace the shift ",[341],{"id":342,"name":343},"855","All industries",[345],{"id":346,"name":347},"110","AI",{"processed":349},"\u003Cp>What if your next customer isn’t a human, but their algorithm? AI agents are no longer just assistants. They act. They choose. They buy. As they quietly reshape markets, the question for leaders is no longer if, but how fast the agentic economy will transform your business.\u003C\u002Fp>\n",{"timestamp":351},1747224000,[353],{"status":7,"contactName":354,"contactProfession":355,"contactLinkedinUrl":216,"sharedEmail":216,"sharedRefMedia":356},"Christian Moser","Former Chief of Digital Experience & Partner",{"id":357,"sharedMediaLegend":216,"mediaImage":358,"name":371},"167215",{"url":359,"width":360,"height":228,"alt":361,"title":216,"size":362,"mime":223,"variations":216,"authorVariations":363},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fchristian_moser_dec2023.jpg",600,"\"\"",237583,[364,367,368,369,370],{"name":365,"url":366,"width":360,"height":360},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fchristian_moser_dec2023.jpg.webp?itok=-1BIghAr",{"name":365,"url":366,"width":360,"height":360},{"name":365,"url":366,"width":360,"height":360},{"name":365,"url":366,"width":360,"height":360},{"name":365,"url":366,"width":360,"height":360},"christian_moser_dec2023.jpg",{"data":373},{"relatedContentView":374},{"id":375,"pageInfo":376,"results":379},"3dad2dac-900c-48b3-9380-0814b1c1f4f1",{"page":377,"pageSize":378,"total":378},0,3,[380,419,458],{"id":381,"path":382,"sharedTeaserTitle":383,"sharedTeaserRefMedia":384,"sharedTaxrefIndustries":403,"sharedTaxrefExpertises":405},"5737","\u002Fen\u002Finsights\u002Fgreen-coding-innovation-for-more-sustainable-it","Green coding: innovation for more sustainable IT?",{"id":385,"sharedMediaLegend":216,"mediaImage":386,"name":402},"4690",{"url":387,"width":388,"height":389,"alt":390,"title":216,"size":391,"mime":223,"variations":216,"relatedContentVariations":392},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fsustainable-it.jpg",1133,850,"symbolic picture for sustainable IT",84982,[393,395,396,400,401],{"name":226,"url":394,"width":228,"height":229},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fsustainable-it.jpg.webp?itok=ZFQDtX6l",{"name":226,"url":394,"width":228,"height":229},{"name":397,"url":398,"width":388,"height":399},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fsustainable-it.jpg.webp?itok=yXcwI3KD",756,{"name":397,"url":398,"width":388,"height":399},{"name":397,"url":398,"width":388,"height":399},"sustainable-it.jpg",[404],{"id":342,"name":343},[406,407,410,413,416],{"id":346,"name":347},{"id":408,"name":409},"124","Cloud",{"id":411,"name":412},"875","Data",{"id":414,"name":415},"891","New technologies",{"id":417,"name":418},"608","Sustainability",{"id":420,"path":421,"sharedTeaserTitle":422,"sharedTeaserRefMedia":423,"sharedTaxrefIndustries":440,"sharedTaxrefExpertises":444},"26969","\u002Fen\u002Finsights\u002Fmodernising-legacy-banking-systems-a-challenge-for-todays-cios","Modernising Legacy Banking Systems: A CIO’s Challenge",{"id":424,"sharedMediaLegend":216,"mediaImage":425,"name":439},"172976",{"url":426,"width":427,"height":428,"alt":429,"title":216,"size":430,"mime":262,"variations":216,"relatedContentVariations":431},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FBanking_Programme_Web_Imagery_Header_Blog2.png",2880,1620,"Abstract visual of data transforming into modular digital architecture, representing AI-driven legacy system modernisation.",8482270,[432,434,435,437,438],{"name":226,"url":433,"width":228,"height":229},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FBanking_Programme_Web_Imagery_Header_Blog2.png.webp?itok=6f7XyxGN",{"name":226,"url":433,"width":228,"height":229},{"name":397,"url":436,"width":219,"height":228},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FBanking_Programme_Web_Imagery_Header_Blog2.png.webp?itok=xbyRV2lX",{"name":397,"url":436,"width":219,"height":228},{"name":397,"url":436,"width":219,"height":228},"Banking_Programme_Web_Imagery_Header_Blog2.png",[441],{"id":442,"name":443},"7","Banking",[445,446,449,452,455],{"id":346,"name":347},{"id":447,"name":448},"874","GenAI",{"id":450,"name":451},"19","Digital strategy",{"id":453,"name":454},"887","Business transformation",{"id":456,"name":457},"21","Software engineering",{"id":459,"path":460,"sharedTeaserTitle":461,"sharedTeaserRefMedia":462,"sharedTaxrefIndustries":480,"sharedTaxrefExpertises":482},"7204","\u002Fen\u002Finsights\u002Fhybrid-companies","Hybrid companies – a new era of humans and machines",{"id":463,"sharedMediaLegend":216,"mediaImage":464,"name":479},"34830",{"url":465,"width":466,"height":467,"alt":468,"title":216,"size":469,"mime":223,"variations":216,"relatedContentVariations":470},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fhybrid-companies.jpg",1080,810,"abstract pixelated face out of little cubics",148818,[471,473,474,477,478],{"name":226,"url":472,"width":228,"height":229},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fhybrid-companies.jpg.webp?itok=7iE9L1pc",{"name":226,"url":472,"width":228,"height":229},{"name":397,"url":475,"width":466,"height":476},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fhybrid-companies.jpg.webp?itok=V6fQyQ-a",720,{"name":397,"url":475,"width":466,"height":476},{"name":397,"url":475,"width":466,"height":476},"hybrid-companies.jpg",[481],{"id":442,"name":443},[483,484],{"id":346,"name":347},{"id":456,"name":457}]