For the manufacturers of building services engineering, the problem in many projects is that the building owner and the construction companies prefer low-cost products in order to reduce construction costs. On the other hand, smart solutions can significantly reduce operating and maintenance costs and relieve the environment. In addition, smart building services engineering can also enable new functions and more comfort for the users by intelligently linking the devices of different suppliers from different trades. In the case of buildings that are used by the building owner himself, there is therefore a good chance that he will opt for higher investments in order to benefit from them during operation.
The situation is different for investor buildings that are not used by the building owner himself. Here the construction budgets are usually too small for smart technology. It is the tenants of such buildings, rather than the investors, who would benefit most from the reduction in operating costs. At the time of construction, however, only the first tenants, if any, are known. Therefore, decisions against smart technology are often made without the tenants. In the case of investor buildings, which account for a very high proportion of new buildings, it is almost always only the price of the building technology that counts.
So the crucial question is: If manufacturers have to lower the price of their smart products for the investor, how can they later charge the user for their added value?