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5",9438,[294,296,297,299,301],{"name":248,"url":295,"width":250,"height":251},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_1_small\u002Fpublic\u002Fimages\u002Fcps-survey-landing-page-5.png.webp?itok=6oXLCWle",{"name":248,"url":295,"width":250,"height":251},{"name":254,"url":298,"width":256,"height":242},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_5_2_medium\u002Fpublic\u002Fimages\u002Fcps-survey-landing-page-5.png.webp?itok=CGXGjzlk",{"name":258,"url":300,"width":256,"height":242},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_5_2_large\u002Fpublic\u002Fimages\u002Fcps-survey-landing-page-5.png.webp?itok=dWheTqVa",{"name":258,"url":300,"width":256,"height":242},"cps-survey-landing-page-5.png",{"value":304,"processed":304,"format":264},"\u003Cp>dimensions of readiness across product, metrics, AI, organisational structure and architecture\u003C\u002Fp>","The survey at a glance","media",{"__typename":308,"id":309,"ctaLink":226,"pgSharedText":310,"pgSharedTitle":313,"pgSharedCtaLink":226},"ParagraphPgText","36300",{"value":311,"processed":311,"format":312},"\u003Cp>Software-defined products and cyber-physical systems are reshaping how industrial manufacturers compete. While awareness of their implications is high, few companies have developed the product thinking, engineering, and architectural foundations required to deliver them at scale.\u003C\u002Fp>\u003Cp>To understand how the industry is navigating this shift, we surveyed fifty-five C-level and senior decision-makers across the Machinery & Plant Engineering, Automotive, Device Manufacturing, and Measurement & Control sectors.\u003C\u002Fp>\u003Cp>The study maps where the DACH industrial sector stands today, what distinguishes the players leading the way, where progress is stalling, and which strategic decisions are becoming the strongest drivers of long-term competitiveness. \u003C\u002Fp>","full_html","Where the DACH industry stands today",{"__typename":315,"id":316,"pgTitle":317,"text":318,"link":319,"coloredBackground":7,"compactMode":7,"actionVariant":26,"buttonText":226,"pgEmbededCode":322},"ParagraphPgCtaDefault","36301","The benchmark for industrial product transformation","Fifty-five senior leaders. One data-driven framework for understanding what separates high-performing organisations from the rest. \r\n\r\n",{"title":320,"url":321,"internal":7},"GET THE FULL REPORT","#section-36363",{"value":323,"processed":323,"format":324},"","code",{"__typename":231,"id":326,"columns":327,"listItems":328,"text":226,"title":344,"variant":345},"36325","1col",[329,334,339],{"id":330,"icon":226,"link":226,"logo":226,"media":226,"text":331,"title":333},"36323",{"value":332,"processed":332,"format":264},"\u003Cp>Unit sales remain the dominant measure of product success, despite the growing importance of software, services, and lifecycle value.\u003C\u002Fp>","Unit sales still outweigh lifecycle value",{"id":335,"icon":226,"link":226,"logo":226,"media":226,"text":336,"title":338},"36324",{"value":337,"processed":337,"format":264},"\u003Cp>AI integration is being held back not by ambition, but by legacy product architectures that were never designed to support it. \u003C\u002Fp>","Legacy architectures are blocking AI",{"id":340,"icon":226,"link":226,"logo":226,"media":226,"text":341,"title":343},"36326",{"value":342,"processed":342,"format":264},"\u003Cp>Operating models, not technology or investment, remain the greatest barrier to transformation. \u003C\u002Fp>","Operating models remain the biggest barrier","Key findings","icon",{"__typename":347,"id":348,"eyebrow":226,"pgQuoteRefQuote":349,"hideImage":204,"hideFunctionAndCompany":204,"bigQuote":7},"ParagraphPgQuote","36302",[350],{"status":7,"id":351,"promote":204,"quotePersonDesc":352,"quotePersonName":353,"quoteText":354,"profileImage":355,"title":376},"27110","Principal Consulting Manager, Zühlke","Reka Leisztner","The challenge is no longer awareness of the shift towards software-enabled systems. It is the organisational ability to operationalise that awareness.",{"id":356,"sharedMediaLegend":226,"mediaImage":357,"name":375},"171146",{"url":358,"width":359,"height":359,"alt":360,"title":226,"size":361,"mime":228,"variations":226,"quoteVariations":362},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg",648,"A smiling woman portrait in an office setting",60074,[363,367,370,373,374],{"name":364,"url":365,"width":366,"height":366},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg.webp?itok=FFuB5heN",400,{"name":368,"url":369,"width":359,"height":359},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg.webp?itok=G3fVTTtS",{"name":371,"url":372,"width":359,"height":359},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002FReka%20Leisztner%20portrait.jpeg.webp?itok=aCmi1FEo",{"name":371,"url":372,"width":359,"height":359},{"name":371,"url":372,"width":359,"height":359},"Reka Leisztner portrait.jpeg","Reka Leisztner: CPS Whitepaper",{"__typename":231,"id":378,"columns":233,"listItems":379,"text":403,"title":404,"variant":345},"36306",[380,389,396],{"id":381,"icon":382,"link":226,"logo":226,"media":226,"text":386,"title":388},"36303",{"id":383,"file":384},"170294",{"url":385},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002F2024-07\u002Fdouble-arrow-right-icon.svg",{"value":387,"processed":387,"format":264},"\u003Cp>Solution-centric product thinking, integrated engineering, and AI-embedded product development.\u003C\u002Fp>\u003Cp>\u003Cstrong>These organisations are setting the pace. \u003C\u002Fstrong>\u003C\u002Fp>","The Advanced (10–15% of respondents) ",{"id":390,"icon":391,"link":226,"logo":226,"media":226,"text":393,"title":395},"36304",{"id":383,"file":392},{"url":385},{"value":394,"processed":394,"format":264},"\u003Cp>Function-oriented product development, emerging AI capabilities, and fragmented systems engineering.\u003C\u002Fp>\u003Cp>\u003Cstrong>These organisations are at a strategic crossroads. \u003C\u002Fstrong>\u003C\u002Fp>","The Transitioning (50–60% of respondents)",{"id":397,"icon":398,"link":226,"logo":226,"media":226,"text":400,"title":402},"36305",{"id":383,"file":399},{"url":385},{"value":401,"processed":401,"format":264},"\u003Cp>Hardware-centric product development, functional silos, and limited software engineering maturity.\u003C\u002Fp>\u003Cp>\u003Cstrong>These organisations are losing competitive ground. \u003C\u002Fstrong>\u003C\u002Fp>","The Lagging (25–35% of respondents)","The research shows an industry split into three distinct groups. While a small number of companies are pulling ahead, most remain caught between ambition and execution, and the gap between them continues to widen.","A sector divided into three tiers ",{"__typename":315,"id":406,"pgTitle":407,"text":408,"link":409,"coloredBackground":7,"compactMode":7,"actionVariant":26,"buttonText":226,"pgEmbededCode":411},"36307","Curious which tier best describes your business? ","Discover what distinguishes the three groups and what it takes to move from one to the next.  ",{"title":410,"url":321,"internal":7},"DOWNLOAD THE REPORT",{"value":323,"processed":323,"format":324},{"__typename":413,"id":414,"title":415,"lead":226,"tabs":416},"ParagraphTab","36317","Inside the report ",[417,424,431,438],{"infoText":418,"pgSharedParagraphs":419},"Where the sector currently sits ",[420],{"id":421,"ctaLink":226,"pgSharedText":422,"pgSharedTitle":418,"pgSharedCtaLink":226},"36309",{"value":423,"processed":423,"format":312},"\u003Cp>Explore \u003Cstrong>where the DACH industrial sector stands today\u003C\u002Fstrong> through data visualisations, cross-analysis, and expert interpretation across every dimension of the study. \u003C\u002Fp>",{"infoText":425,"pgSharedParagraphs":426},"How your organisation compares ",[427],{"id":428,"ctaLink":226,"pgSharedText":429,"pgSharedTitle":425,"pgSharedCtaLink":226},"36311",{"value":430,"processed":430,"format":312},"\u003Cp>See \u003Cstrong>how manufacturers compare\u003C\u002Fstrong> across the study, identify what sets the leaders apart, and uncover where the biggest capability gaps are emerging. \u003C\u002Fp>",{"infoText":432,"pgSharedParagraphs":433},"Why progress is stalling ",[434],{"id":435,"ctaLink":226,"pgSharedText":436,"pgSharedTitle":432,"pgSharedCtaLink":226},"36313",{"value":437,"processed":437,"format":312},"\u003Cp>Go beyond assumptions to uncover the structural, organisational, and leadership \u003Cstrong>factors most strongly associated with slower progress\u003C\u002Fstrong>. \u003C\u002Fp>",{"infoText":439,"pgSharedParagraphs":440},"What leaders should prioritise next",[441],{"id":442,"ctaLink":226,"pgSharedText":443,"pgSharedTitle":445,"pgSharedCtaLink":226},"36315",{"value":444,"processed":444,"format":312},"\u003Cp>Discover \u003Cstrong>six evidence-based priorities\u003C\u002Fstrong> covering product definition, success metrics, organisational design, AI readiness, and leadership. \u003C\u002Fp>","What leaders should prioritise next ",{"__typename":308,"id":447,"ctaLink":226,"pgSharedText":448,"pgSharedTitle":450,"pgSharedCtaLink":226},"36363",{"value":449,"processed":449,"format":312},"\u003Cp>Fill in the form below to access the full whitepaper.\u003C\u002Fp>","Get the full report",{"__typename":452,"id":453,"pgEmbededCode":454,"fullWidth":204,"edgeToEdge":204},"ParagraphPgCustomCode","36308",{"value":455,"processed":456,"format":457},"\u003Cdiv\r\n        data-form-id='ef9c173a-f6a5-f111-b8de-6045bd976a7b'\r\n        data-form-api-url='https:\u002F\u002Fpublic-eur.mkt.dynamics.com\u002Fapi\u002Fv1.0\u002Forgs\u002Fa100e546-0f11-ee11-a7ec-000d3aab6a68\u002Flandingpageforms'\r\n        data-cached-form-url='https:\u002F\u002Fassets-eur.mkt.dynamics.com\u002Fa100e546-0f11-ee11-a7ec-000d3aab6a68\u002Fdigitalassets\u002Fforms\u002Fef9c173a-f6a5-f111-b8de-6045bd976a7b' >\u003C\u002Fdiv>\r\n        \u003Cscript src = 'https:\u002F\u002Fformui-usa1.mkt.dynamics.com\u002Feur\u002FFormLoader\u002FFormLoader.bundle.js' >\u003C\u002Fscript>","\u003Cdiv\n        data-form-id='ef9c173a-f6a5-f111-b8de-6045bd976a7b'\n        data-form-api-url='https:\u002F\u002Fpublic-eur.mkt.dynamics.com\u002Fapi\u002Fv1.0\u002Forgs\u002Fa100e546-0f11-ee11-a7ec-000d3aab6a68\u002Flandingpageforms'\n        data-cached-form-url='https:\u002F\u002Fassets-eur.mkt.dynamics.com\u002Fa100e546-0f11-ee11-a7ec-000d3aab6a68\u002Fdigitalassets\u002Fforms\u002Fef9c173a-f6a5-f111-b8de-6045bd976a7b' >\u003C\u002Fdiv>\n        \u003Cscript src = 'https:\u002F\u002Fformui-usa1.mkt.dynamics.com\u002Feur\u002FFormLoader\u002FFormLoader.bundle.js' >\u003C\u002Fscript>","custom_code",{"__typename":459,"id":460,"title":461,"lead":226,"collectionLink":462,"coloredBackground":204,"teaserCollection":465},"ParagraphPgTeaserCollection","36364","Explore our industrial sector stories",{"title":463,"url":464,"internal":7},"Explore More Case Studies","\u002Fen\u002Fcase-studies",{"status":7,"title":466,"collectionType":226,"contentType":226,"sharedTaxrefBizImpact":226,"sharedTaxrefFunctions":226,"sharedTaxrefExpertises":226,"sharedTaxrefIndustries":226,"taxrefCareersTopics":226,"contentFormat":226,"flagshipContent":204,"contentOwner":467,"teaser":468},"3x: Biz Case Studies: ICP manual (Brückner + Hexagon + BSH)","business",[469,510,572],{"__typename":470,"id":471,"path":472,"sharedTeaserText":473,"sharedTeaserTitle":475,"sharedTeaserRefMedia":476,"projectExpertiseTerms":497},"NodeProject","26229","\u002Fen\u002Fcase-studies\u002Fbruckner-maschinenbau-leverages-genai-to-optimise-efficiency-by-improving-master-data",{"processed":474},"\u003Cp>For Brückner Maschinenbau, inconsistent and incomplete material data was a major challenge. 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