[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Fhow-far-are-you-on-the-path-to-becoming-a-data-driven-company-en":3,"related-content-view":488},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":203,"path":204,"title":205,"translations":206,"sharedHeaderRefMedia":214,"sharedTeaserTitle":242,"sharedTeaserText":243,"sharedTeaserRefMedia":245,"sharedParagraphs":247,"sharedTaxrefIndustries":457,"sharedTaxrefExpertises":461,"sharedIntroText":216,"sharedCtaLink":216,"sharedDate":216,"sharedAuthor":468},"NodeInsight",true,[9,14,18,22,26,31,35,39,43,47,51,55,59,63,67,70,74,77,80,82,85,88,92,96,100,104,108,112,116,120,124,128,132,136,140,143,146,149,152,155,158,161,164,167,171,175,178,182,186,190,193,197,201],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","How far are you from becoming a real data-driven company?",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Explore what defines a data-driven journey, which barriers organisations face and how AI and data capabilities unlock lasting value and competitiveness.",{"tag":10,"attributes":19},{"name":20,"content":21},"abstract","Many companies aspire to continuously generate value and competitive advantage through data and artificial intelligence (AI) technology. What does this journey towards being a data-driven company look like? And what barriers do companies face along the way?",{"tag":10,"attributes":23},{"name":24,"content":25},"icbm","51.525772, -0.082716",{"tag":27,"attributes":28},"link",{"rel":29,"href":30},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Fhow-far-are-you-on-the-path-to-becoming-a-data-driven-company",{"tag":10,"attributes":32},{"name":33,"content":34},"robots","index, follow",{"tag":27,"attributes":36},{"rel":37,"href":38},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":27,"attributes":40},{"rel":41,"href":42},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company.jpg?itok=idXhsZqX,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":44},{"name":45,"content":46},"referrer","unsafe-url",{"tag":10,"attributes":48},{"name":49,"content":50},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":52},{"property":53,"content":54},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":56},{"property":57,"content":58},"og:type","website",{"tag":10,"attributes":60},{"property":61,"content":62},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fhow-far-are-you-on-the-path-to-becoming-a-data-driven-company",{"tag":10,"attributes":64},{"property":65,"content":66},"og:title","How far are you on the path to becoming a data-driven company? – Zühlke",{"tag":10,"attributes":68},{"property":69,"content":21},"og:description",{"tag":10,"attributes":71},{"property":72,"content":73},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company.jpg?itok=idXhsZqX",{"tag":10,"attributes":75},{"property":72,"content":76},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":78},{"property":79,"content":73},"og:image:url",{"tag":10,"attributes":81},{"property":79,"content":76},{"tag":10,"attributes":83},{"property":84,"content":73},"og:image:secure_url",{"tag":10,"attributes":86},{"property":84,"content":87},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":89},{"property":90,"content":91},"og:image:alt","image",{"tag":10,"attributes":93},{"property":94,"content":95},"og:updated_time","2025-12-22",{"tag":10,"attributes":97},{"property":98,"content":99},"place:location:longitude","7.438014",{"tag":10,"attributes":101},{"property":102,"content":103},"place:location:latitude","46.947944",{"tag":10,"attributes":105},{"property":106,"content":107},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":109},{"property":110,"content":111},"og:locality","London",{"tag":10,"attributes":113},{"property":114,"content":115},"og:region","England",{"tag":10,"attributes":117},{"property":118,"content":119},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":121},{"property":122,"content":123},"og:country_name","United Kingdom",{"tag":10,"attributes":125},{"property":126,"content":127},"og:email","london@zuhlke.com",{"tag":10,"attributes":129},{"property":130,"content":131},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":133},{"property":134,"content":135},"og:locale","en_CH",{"tag":10,"attributes":137},{"property":138,"content":139},"og:locale:alternate","de_CH",{"tag":10,"attributes":141},{"property":138,"content":142},"de_DE",{"tag":10,"attributes":144},{"property":138,"content":145},"en_DE",{"tag":10,"attributes":147},{"property":138,"content":148},"en_AT",{"tag":10,"attributes":150},{"property":138,"content":151},"de_AT",{"tag":10,"attributes":153},{"property":138,"content":154},"en_HK",{"tag":10,"attributes":156},{"property":138,"content":157},"en_SR",{"tag":10,"attributes":159},{"property":138,"content":160},"en_BG",{"tag":10,"attributes":162},{"property":138,"content":163},"en_SG",{"tag":10,"attributes":165},{"property":138,"content":166},"en_GB",{"tag":10,"attributes":168},{"property":169,"content":170},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":172},{"property":173,"content":174},"article:published_time","2023-02-13",{"tag":10,"attributes":176},{"property":177,"content":95},"article:modified_time",{"tag":10,"attributes":179},{"name":180,"content":181},"twitter:card","summary_large_image",{"tag":10,"attributes":183},{"name":184,"content":185},"twitter:site","@zuehlke_group",{"tag":10,"attributes":187},{"name":188,"content":189},"twitter:site:id","247189965",{"tag":10,"attributes":191},{"name":192,"content":91},"twitter:image:alt",{"tag":10,"attributes":194},{"name":195,"content":196},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company.jpg?itok=idXhsZqX,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":198},{"name":199,"content":200},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":202},"script","6960","\u002Fen\u002Finsights\u002Fhow-far-are-you-on-the-path-to-becoming-a-data-driven-company","How far are you on the path to becoming a data-driven company? ",[207,210],{"path":204,"langcode":208},{"id":209},"en",{"path":211,"langcode":212},"\u002Fde\u002Finsights\u002Fwie-weit-sind-sie-auf-ihrem-weg-zum-datengetriebenen-unternehmen-fortgeschritten",{"id":213},"de",{"id":215,"sharedMediaLegend":216,"mediaImage":217,"name":241},"6287",null,{"url":218,"width":219,"height":220,"alt":221,"title":216,"size":222,"mime":223,"variations":216,"headerMinimalVariations":224},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke-data-driven-company.jpg",1280,854,"data-driven company ",216630,"image\u002Fjpeg",[225,230,231,236,240],{"name":226,"url":227,"width":228,"height":229},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company.jpg.webp?itok=Mg-z1iDx",800,533,{"name":226,"url":227,"width":228,"height":229},{"name":232,"url":233,"width":234,"height":235},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company.jpg.webp?itok=Md2FvKD9",1200,675,{"name":237,"url":238,"width":219,"height":239},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company.jpg.webp?itok=x4rz2N24",720,{"name":237,"url":238,"width":219,"height":239},"zuhlke-data-driven-company.jpg","How far are you on the path to becoming a data-driven company?",{"processed":244},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Many companies aspire to continuously generate value and competitive advantage through data and artificial intelligence (AI) technology. What does this journey towards being a data-driven company look like? And what barriers do companies face along the way?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"id":215,"sharedMediaLegend":216,"mediaImage":246,"name":241},{"url":218,"width":219,"height":220,"alt":221,"title":216,"size":222,"mime":223,"variations":216},[248,255,260,266,271,276,281,310,337,343,349,354,359,364,369],{"__typename":249,"id":250,"ctaLink":216,"pgSharedText":251,"pgSharedTitle":216,"pgSharedCtaLink":216},"ParagraphPgText","23921",{"value":252,"processed":253,"format":254},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Many companies aspire to continuously generate value and competitive advantage through data and artificial intelligence (AI) technology.\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">What does this journey towards being a data-driven company look like? And what barriers do companies face along the way?\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Many companies aspire to continuously generate value and competitive advantage through data and artificial intelligence (AI) technology.\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">What does this journey towards being a data-driven company look like? And what barriers do companies face along the way?\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":249,"id":256,"ctaLink":216,"pgSharedText":257,"pgSharedTitle":216,"pgSharedCtaLink":216},"16463",{"value":258,"processed":259,"format":254},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>The potential of data and artificial intelligence is vast and beyond dispute. \u003Ca href=\"https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fissues\u002Fdata-and-analytics\u002Fpublications\u002Fartificial-intelligence-study.html\">By 2030, AI technologies is expected to contribute around $15.7 trillion to the global economy\u003C\u002Fa>. Most companies invest in data and AI projects, but many report that the potential of these projects is only partially exploited. \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nWe surveyed over 110 international businesses in a study to understand how decision-makers view the potential of data and AI, how far companies have advanced towards becoming a data-driven company, and what obstacles they are encountering. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>The potential of data and artificial intelligence is vast and beyond dispute. \u003Ca href=\"https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fissues\u002Fdata-and-analytics\u002Fpublications\u002Fartificial-intelligence-study.html\">By 2030, AI technologies is expected to contribute around $15.7 trillion to the global economy\u003C\u002Fa>. Most companies invest in data and AI projects, but many report that the potential of these projects is only partially exploited. \u003Cbr>\n \u003Cbr>\nWe surveyed over 110 international businesses in a study to understand how decision-makers view the potential of data and AI, how far companies have advanced towards becoming a data-driven company, and what obstacles they are encountering. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":249,"id":261,"ctaLink":216,"pgSharedText":262,"pgSharedTitle":265,"pgSharedCtaLink":216},"16464",{"value":263,"processed":264,"format":254},"\u003Ch4>1. An inactive data innovation pipeline  \u003C\u002Fh4>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>A key element for a data-driven company is an active data innovation pipeline. This refers to the continuous planning and implementation of data and AI projects that generate value for the organisation. However, this pipeline is not active in many companies due to the misalignment between business goals and technology or the lack of a defined strategy.  \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n43.6% of respondent companies thought that AI initiatives failed because there was too little consideration of business success or too much emphasis on technology. The second-most common driver was the lack of a company-wide data and AI strategy (33.6%).  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Ch4>1. An inactive data innovation pipeline  \u003C\u002Fh4>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>A key element for a data-driven company is an active data innovation pipeline. This refers to the continuous planning and implementation of data and AI projects that generate value for the organisation. However, this pipeline is not active in many companies due to the misalignment between business goals and technology or the lack of a defined strategy.  \u003Cbr>\n \u003Cbr>\n43.6% of respondent companies thought that AI initiatives failed because there was too little consideration of business success or too much emphasis on technology. The second-most common driver was the lack of a company-wide data and AI strategy (33.6%).  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","5 typical barriers companies face in becoming data-driven ",{"__typename":249,"id":267,"ctaLink":216,"pgSharedText":268,"pgSharedTitle":216,"pgSharedCtaLink":216},"16465",{"value":269,"processed":270,"format":254},"\u003Ch4>2. Proof-of-concepts falling by the wayside \u003C\u002Fh4>\r\n\r\n\u003Cp>Proof-of-concept (PoC) studies act as a checkpoint where the feasibility of projects is reviewed. Many projects remain stuck at this phase due to a narrow PoC or insufficient expertise for operationalising use cases. \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n32.7% of respondent companies indicated that their AI initiatives faced problems associated with PoCs. The most frequently cited reason (40.9%) was the poor quality of data and models.  \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nIn an example at a plant construction company, we found a lack of infrastructure for operationalisation. Although the project team developed good models, it was unable to progress beyond the PoC as there was no direct access to the customer’s systems. Creating access would mean integrating multiple systems across the globe, costing millions. \u003C\u002Fp>\r\n","\u003Ch4>2. Proof-of-concepts falling by the wayside \u003C\u002Fh4>\n\n\u003Cp>Proof-of-concept (PoC) studies act as a checkpoint where the feasibility of projects is reviewed. Many projects remain stuck at this phase due to a narrow PoC or insufficient expertise for operationalising use cases. \u003Cbr>\n \u003Cbr>\n32.7% of respondent companies indicated that their AI initiatives faced problems associated with PoCs. The most frequently cited reason (40.9%) was the poor quality of data and models.  \u003Cbr>\n \u003Cbr>\nIn an example at a plant construction company, we found a lack of infrastructure for operationalisation. Although the project team developed good models, it was unable to progress beyond the PoC as there was no direct access to the customer’s systems. Creating access would mean integrating multiple systems across the globe, costing millions. \u003C\u002Fp>",{"__typename":249,"id":272,"ctaLink":216,"pgSharedText":273,"pgSharedTitle":216,"pgSharedCtaLink":216},"16473",{"value":274,"processed":275,"format":254},"\u003Ch4>3. Technically perfect solutions are not used as planned \u003C\u002Fh4>\r\n\r\n\u003Cp>A user group may fail to use an application as planned. This may be caused by a solution that is insufficiently tailored to real-life practice, prejudice against AI solutions or user experience difficulties.  \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nFailing to integrate AI solutions was the most common reason for the users failing to adopt the solution (52.7%). Further reasons cited were insufficient training of end users and distrust towards AI solutions. \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nIn one project with a vehicle manufacturer, a pilot MVP AI solution was developed to forecast demand for replacement parts. However, it emerged that the predicted parts were either so small that inventory was always available on hand anyway or so large that they had to be ordered. This meant that the solution delivered no added value for its users. \u003C\u002Fp>\r\n","\u003Ch4>3. Technically perfect solutions are not used as planned \u003C\u002Fh4>\n\n\u003Cp>A user group may fail to use an application as planned. This may be caused by a solution that is insufficiently tailored to real-life practice, prejudice against AI solutions or user experience difficulties.  \u003Cbr>\n \u003Cbr>\nFailing to integrate AI solutions was the most common reason for the users failing to adopt the solution (52.7%). Further reasons cited were insufficient training of end users and distrust towards AI solutions. \u003Cbr>\n \u003Cbr>\nIn one project with a vehicle manufacturer, a pilot MVP AI solution was developed to forecast demand for replacement parts. However, it emerged that the predicted parts were either so small that inventory was always available on hand anyway or so large that they had to be ordered. This meant that the solution delivered no added value for its users. \u003C\u002Fp>",{"__typename":249,"id":277,"ctaLink":216,"pgSharedText":278,"pgSharedTitle":216,"pgSharedCtaLink":216},"16474",{"value":279,"processed":280,"format":254},"\u003Ch4>4. Inadequate technical competencies \u003C\u002Fh4>\r\n\r\n\u003Cp>Technical competencies represent a major barrier for successful implementation of data and AI projects. Some companies are unclear about what skills are required.  Others may have the right job profiles, but their employees are unable to apply their skills because of sub-optimal structures.  \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n55.5% mentioned that the lack of collaboration was a major issue. This shows the importance of deploying in-house data consultants who have experience in implementation projects and can build bridges between teams.  \u003C\u002Fp>\r\n","\u003Ch4>4. Inadequate technical competencies \u003C\u002Fh4>\n\n\u003Cp>Technical competencies represent a major barrier for successful implementation of data and AI projects. Some companies are unclear about what skills are required.  Others may have the right job profiles, but their employees are unable to apply their skills because of sub-optimal structures.  \u003Cbr>\n \u003Cbr>\n55.5% mentioned that the lack of collaboration was a major issue. This shows the importance of deploying in-house data consultants who have experience in implementation projects and can build bridges between teams.  \u003C\u002Fp>",{"__typename":282,"id":283,"caption":216,"imageRight":7,"pgSharedTitle":216,"pgSharedCtaLink":216,"textMedia":284,"pgSharedText":307},"ParagraphPgTextMedia","16475",{"id":285,"sharedMediaLegend":216,"mediaImage":286,"name":306},"6292",{"url":287,"width":288,"height":289,"alt":290,"title":216,"size":291,"mime":292,"variations":216,"textMediaVariations":293},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke-data-driven-company-results.png",1749,528,"data-driven company results",58910,"image\u002Fpng",[294,299,300,301,305],{"name":295,"url":296,"width":297,"height":298},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company-results.png.webp?itok=NzZNbt04",900,272,{"name":295,"url":296,"width":297,"height":298},{"name":295,"url":296,"width":297,"height":298},{"name":302,"url":303,"width":234,"height":304},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fzuhlke-data-driven-company-results.png.webp?itok=DzRa3ih4",362,{"name":302,"url":303,"width":234,"height":304},"zuhlke-data-driven-company-results.png",{"value":308,"processed":309,"format":254},"\u003Ch4> 5. The data itself  \u003C\u002Fh4>\r\n\r\n\u003Cp>While many companies already have valuable datasets, they don't make them available in a structured way. Together with availability, data quality is often cited as a barrier. \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n49.1% said that while the necessary data had been gathered, it was not readily accessible. Another frequent statement was that the relevant data was of poor quality (45.5%).  \u003C\u002Fp>\r\n","\u003Ch4> 5. The data itself  \u003C\u002Fh4>\n\n\u003Cp>While many companies already have valuable datasets, they don't make them available in a structured way. Together with availability, data quality is often cited as a barrier. \u003Cbr>\n \u003Cbr>\n49.1% said that while the necessary data had been gathered, it was not readily accessible. Another frequent statement was that the relevant data was of poor quality (45.5%).  \u003C\u002Fp>",{"__typename":311,"id":312,"title":313,"text":314,"pgCtaLink":315,"imageLayout":319,"media":320},"ParagraphPgTeaserBig","16479","Data-driven Companies ","How are companies progressing on their journey to becoming a data-driven company? Read our case study to find out more.",{"title":316,"url":317,"internal":318},"Read more ","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Fdata-driven-company",false,"right",{"id":321,"sharedMediaLegend":216,"mediaImage":322,"name":336},"4888",{"url":323,"width":234,"height":228,"alt":324,"title":216,"size":325,"mime":223,"variations":216,"teaserVariations":326},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdata-driven-companies-ai.jpeg","Data Driven Companies AI",565640,[327,329,330,334,335],{"name":226,"url":328,"width":228,"height":229},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdata-driven-companies-ai.jpeg.webp?itok=_JXPVmfr",{"name":226,"url":328,"width":228,"height":229},{"name":331,"url":332,"width":333,"height":228},"FOCAL_POINT54_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_5_4_medium\u002Fpublic\u002Fimages\u002Fdata-driven-companies-ai.jpeg.webp?itok=BHOTfZrF",1000,{"name":331,"url":332,"width":333,"height":228},{"name":331,"url":332,"width":333,"height":228},"data-driven-companies-ai.jpeg",{"__typename":249,"id":338,"ctaLink":216,"pgSharedText":339,"pgSharedTitle":342,"pgSharedCtaLink":216},"16467",{"value":340,"processed":341,"format":254},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>We identified 3 levels of maturity during a cluster analysis to understand how these companies progressed to becoming a data-driven company. \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n\u003Cstrong>1. \"Innovation\" – They face challenges across all five barriers\u003C\u002Fstrong>  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>These companies recognise the potential and significance of data and AI. However, there was a lack of holistic implementation concepts.  \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n\u003Cstrong>2. \"Foundation\" – They experience challenges in the last two barriers \u003C\u002Fstrong>\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nThese companies can be found further along the journey, but they face challenges in establishing foundations commonly associated with data-driven companies. \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n\u003Cstrong>3. \"Data-driven\" – They can already be described as data-driven  \u003C\u002Fstrong>\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nThese companies are the most advanced along the journey to a data-driven organisation but continue to anticipate an uptrend in data analytics and AI use in the near future. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n \u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>We identified 3 levels of maturity during a cluster analysis to understand how these companies progressed to becoming a data-driven company. \u003Cbr>\n \u003Cbr>\n\u003Cstrong>1. \"Innovation\" – They face challenges across all five barriers\u003C\u002Fstrong>  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>These companies recognise the potential and significance of data and AI. However, there was a lack of holistic implementation concepts.  \u003Cbr>\n \u003Cbr>\n\u003Cstrong>2. \"Foundation\" – They experience challenges in the last two barriers \u003C\u002Fstrong>\u003Cbr>\n \u003Cbr>\nThese companies can be found further along the journey, but they face challenges in establishing foundations commonly associated with data-driven companies. \u003Cbr>\n \u003Cbr>\n\u003Cstrong>3. \"Data-driven\" – They can already be described as data-driven  \u003C\u002Fstrong>\u003Cbr>\n \u003Cbr>\nThese companies are the most advanced along the journey to a data-driven organisation but continue to anticipate an uptrend in data analytics and AI use in the near future. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n \u003C\u002Fp>\n\n"," How far have companies progressed on their journeys? ",{"__typename":249,"id":344,"ctaLink":216,"pgSharedText":345,"pgSharedTitle":348,"pgSharedCtaLink":216},"16469",{"value":346,"processed":347,"format":254},"\u003Cp>From the barriers identified, we derive the following success principles for data and AI projects: \u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>Company-wide planning and orchestration \u003C\u002Fli>\r\n\t\u003Cli>Business orientation \u003C\u002Fli>\r\n\t\u003Cli>Early user involvement of AI solutions \u003C\u002Fli>\r\n\t\u003Cli>Fast and agile execution, plus a willingness to learn as an organisation \u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp>Organisations can incorporate these principles within a data-driven company framework in 3 main steps:  \u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n \u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n","\u003Cp>From the barriers identified, we derive the following success principles for data and AI projects: \u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>Company-wide planning and orchestration \u003C\u002Fli>\n\t\u003Cli>Business orientation \u003C\u002Fli>\n\t\u003Cli>Early user involvement of AI solutions \u003C\u002Fli>\n\t\u003Cli>Fast and agile execution, plus a willingness to learn as an organisation \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>Organisations can incorporate these principles within a data-driven company framework in 3 main steps:  \u003C\u002Fp>\n\n\u003Cp>\u003Cbr>\n \u003Cbr>\n\u003Cbr>\n \u003C\u002Fp>\n\n","Becoming a data-driven company  ",{"__typename":249,"id":350,"ctaLink":216,"pgSharedText":351,"pgSharedTitle":216,"pgSharedCtaLink":216},"16476",{"value":352,"processed":353,"format":254},"\u003Ch4>1. Determine the vision at the C-Level  \u003C\u002Fh4>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Set up a core team at the management level to align decision-making, develop a strong vision and formulate outcomes that the company aims to achieve. This ensures that the whole company can be aligned on this journey. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Ch4>1. Determine the vision at the C-Level  \u003C\u002Fh4>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Set up a core team at the management level to align decision-making, develop a strong vision and formulate outcomes that the company aims to achieve. This ensures that the whole company can be aligned on this journey. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":249,"id":355,"ctaLink":216,"pgSharedText":356,"pgSharedTitle":216,"pgSharedCtaLink":216},"16477",{"value":357,"processed":358,"format":254},"\u003Ch4>2. Define the data strategy and establish AI portfolio management  \u003C\u002Fh4>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Develop a data strategy using the company strategy as a starting point, then operationalise it through a portfolio of concrete projects and initiatives. Furthermore, a portfolio process in place can function as an impulse generator for the project pipeline. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Ch4>2. Define the data strategy and establish AI portfolio management  \u003C\u002Fh4>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Develop a data strategy using the company strategy as a starting point, then operationalise it through a portfolio of concrete projects and initiatives. Furthermore, a portfolio process in place can function as an impulse generator for the project pipeline. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":249,"id":360,"ctaLink":216,"pgSharedText":361,"pgSharedTitle":216,"pgSharedCtaLink":216},"16478",{"value":362,"processed":363,"format":254},"\u003Ch4>3. Create the foundations on an ongoing, incremental basis while implementing value-adding solutions  \u003C\u002Fh4>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Establish the foundations step by step while projects are implemented in parallel. These foundations include data platforms, structures and processes that are based on concrete use cases and fit for real-world use. For initial implementation, choose use cases with sound prospects for success. These projects will serve as a beacon and strengthen internal acceptance of the company’s transformation. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>“The era of experimentation in AI is over. You expect to see tangible results from AI investments. And we believe that an integrated and holistic approach is the way to achieve this.” \u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nBy laying the right foundations and fostering an open culture, companies can progress on their journey to be more data-driven, paving the way for organisations to operate efficiently, compete effectively and navigate the digital future.  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n \u003C\u002Fp>\r\n","\u003Ch4>3. Create the foundations on an ongoing, incremental basis while implementing value-adding solutions  \u003C\u002Fh4>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>Establish the foundations step by step while projects are implemented in parallel. These foundations include data platforms, structures and processes that are based on concrete use cases and fit for real-world use. For initial implementation, choose use cases with sound prospects for success. These projects will serve as a beacon and strengthen internal acceptance of the company’s transformation. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-US\">\u003Cspan>“The era of experimentation in AI is over. You expect to see tangible results from AI investments. And we believe that an integrated and holistic approach is the way to achieve this.” \u003Cbr>\n \u003Cbr>\nBy laying the right foundations and fostering an open culture, companies can progress on their journey to be more data-driven, paving the way for organisations to operate efficiently, compete effectively and navigate the digital future.  \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr>\n \u003C\u002Fp>",{"__typename":249,"id":365,"ctaLink":216,"pgSharedText":366,"pgSharedTitle":216,"pgSharedCtaLink":216},"16471",{"value":367,"processed":368,"format":254},"\u003Cp>This article was originally published in \u003Ca href=\"https:\u002F\u002Fissuu.com\u002Forient_magazine\u002Fdocs\u002Forient_issue_90\u002F49\">Issue 90\u003C\u002Fa> of the \u003Ca href=\"https:\u002F\u002Forient-magazine.com\u002F\">Orient Magazine\u003C\u002Fa>, Official Magazine of the British Chamber of Commerce in Singapore.\u003C\u002Fp>\r\n","\u003Cp>This article was originally published in \u003Ca href=\"https:\u002F\u002Fissuu.com\u002Forient_magazine\u002Fdocs\u002Forient_issue_90\u002F49\">Issue 90\u003C\u002Fa> of the \u003Ca href=\"https:\u002F\u002Forient-magazine.com\u002F\">Orient Magazine\u003C\u002Fa>, Official Magazine of the British Chamber of Commerce in Singapore.\u003C\u002Fp>",{"__typename":370,"id":371,"title":216,"pgContactRefContacts":372,"showEmail":216,"showPhone":216},"ParagraphPgContact","16472",[373,398,422,434],{"contactName":374,"contactProfession":375,"contactDesc":376,"contactLinkedinUrl":378,"sharedEmail":380,"sharedPhone":216,"sharedRefMedia":381},"Nebojsa Ristin","CEO Serbia",{"value":377},"",{"title":377,"url":379,"internal":318},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnebojsaristin\u002F","Nebojsa.Ristin@zuehlke.com",{"id":382,"sharedMediaLegend":216,"mediaImage":383,"name":397},"172054",{"url":384,"width":333,"height":333,"alt":385,"title":216,"size":386,"mime":223,"variations":216,"personVariations":387},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FNebojsa-Ristin-1000x1000px.jpg","Nebojsa Ristin, Zühlke",234845,[388,391,392,395,396],{"name":389,"url":390,"width":228,"height":228},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002FNebojsa-Ristin-1000x1000px.jpg.webp?itok=w9KQpJps",{"name":389,"url":390,"width":228,"height":228},{"name":393,"url":394,"width":333,"height":333},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002FNebojsa-Ristin-1000x1000px.jpg.webp?itok=EproYprB",{"name":393,"url":394,"width":333,"height":333},{"name":393,"url":394,"width":333,"height":333},"Nebojsa-Ristin-1000x1000px.jpg",{"contactName":399,"contactProfession":400,"contactDesc":401,"contactLinkedinUrl":403,"sharedEmail":405,"sharedPhone":406,"sharedRefMedia":407},"Philipp Morf","Head of Data & AI Switzerland & Partner",{"value":402},"\u003Cp>Dr. Philipp Morf holds a doctorate in engineering from the Swiss Federal Institute of Technology (ETH) and holds the position head of the Artificial Intelligence (AI) and Machine Learning (ML) Solutions division at Zühlke since 2015. As Director of the AI Solutions Centre, he designs effective AI\u002FML applications and is a sought-after speaker on AI topics in the area of applications and application trends. With his many years of experience as a consultant in innovation management, he bridges the gap between business, technology and the people who use AI.\u003C\u002Fp>\r\n",{"title":377,"url":404,"internal":318},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fphilipp-morf\u002F","philipp.morf@zuehlke.com","+41 43 216 6588",{"id":408,"sharedMediaLegend":216,"mediaImage":409,"name":421},"1542",{"url":410,"width":411,"height":411,"alt":399,"title":216,"size":412,"mime":223,"variations":216,"personVariations":413},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fphilipp-morf.jpeg",648,127177,[414,416,417,419,420],{"name":389,"url":415,"width":411,"height":411},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fphilipp-morf.jpeg.webp?itok=Xf88f3NF",{"name":389,"url":415,"width":411,"height":411},{"name":393,"url":418,"width":411,"height":411},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fphilipp-morf.jpeg.webp?itok=p9_hC5dT",{"name":393,"url":418,"width":411,"height":411},{"name":393,"url":418,"width":411,"height":411},"philipp-morf.jpeg",{"contactName":399,"contactProfession":423,"contactDesc":424,"contactLinkedinUrl":425,"sharedEmail":405,"sharedPhone":406,"sharedRefMedia":426},"Head AI & Data Practice",{"value":402},{"title":377,"url":404,"internal":318},{"id":408,"sharedMediaLegend":216,"mediaImage":427,"name":421},{"url":410,"width":411,"height":411,"alt":399,"title":216,"size":412,"mime":223,"variations":216,"personVariations":428},[429,430,431,432,433],{"name":389,"url":415,"width":411,"height":411},{"name":389,"url":415,"width":411,"height":411},{"name":393,"url":418,"width":411,"height":411},{"name":393,"url":418,"width":411,"height":411},{"name":393,"url":418,"width":411,"height":411},{"contactName":435,"contactProfession":436,"contactDesc":437,"contactLinkedinUrl":439,"sharedEmail":441,"sharedPhone":216,"sharedRefMedia":442},"Josh Parkinson","Principal AI & Data Consultant",{"value":438},"\u003Cp>As a Data Consultant at Zühlke, Josh Parkinson helps businesses move to the next level in data, from developing new technological solutions to teaching businesses how to ask the right questions.\u003C\u002Fp>\r\n",{"title":377,"url":440,"internal":318},"https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Fjoshua-parkinson","josh.parkinson@zuhlke.com",{"id":443,"sharedMediaLegend":216,"mediaImage":444,"name":456},"173658",{"url":445,"width":411,"height":411,"alt":446,"title":216,"size":447,"mime":223,"variations":216,"personVariations":448},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fjosh_parkinson.jpg","Josh Parkinson profile pic ",40959,[449,451,452,454,455],{"name":389,"url":450,"width":411,"height":411},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fjosh_parkinson.jpg.webp?itok=DmBSDBP9",{"name":389,"url":450,"width":411,"height":411},{"name":393,"url":453,"width":411,"height":411},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fjosh_parkinson.jpg.webp?itok=4HLH1GGg",{"name":393,"url":453,"width":411,"height":411},{"name":393,"url":453,"width":411,"height":411},"josh_parkinson.jpg",[458],{"id":459,"name":460},"855","All industries",[462,465],{"id":463,"name":464},"875","Data",{"id":466,"name":467},"876","Data strategy",[469],{"status":7,"contactName":470,"contactProfession":471,"contactLinkedinUrl":472,"sharedEmail":216,"sharedRefMedia":474},"Steve Nunez","Former Head of Data & AI, Asia",{"title":377,"url":473,"internal":318},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fstevenknunez",{"id":475,"sharedMediaLegend":216,"mediaImage":476,"name":487},"6142",{"url":477,"width":478,"height":228,"alt":470,"title":216,"size":479,"mime":292,"variations":216,"authorVariations":480},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fsteve-nunez.png",611,468005,[481,483,484,485,486],{"name":389,"url":482,"width":478,"height":478},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fsteve-nunez.png.webp?itok=qj9bcPFx",{"name":389,"url":482,"width":478,"height":478},{"name":389,"url":482,"width":478,"height":478},{"name":389,"url":482,"width":478,"height":478},{"name":389,"url":482,"width":478,"height":478},"steve-nunez.png",{"data":489},{"relatedContentView":490},{"id":491,"pageInfo":492,"results":495},"3dad2dac-900c-48b3-9380-0814b1c1f4f1",{"page":493,"pageSize":494,"total":494},0,3,[496,533,559],{"id":497,"path":498,"sharedTeaserTitle":499,"sharedTeaserRefMedia":500,"sharedTaxrefIndustries":518,"sharedTaxrefExpertises":525},"6581","\u002Fen\u002Finsights\u002Fsustainability-in-the-healthcare-sector-the-power-of-data","Sustainability in the healthcare sector – the power of data ",{"id":501,"sharedMediaLegend":216,"mediaImage":502,"name":517},"6168",{"url":503,"width":504,"height":505,"alt":506,"title":216,"size":507,"mime":223,"variations":216,"relatedContentVariations":508},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdata-sustainability-healthcare.jpg",627,418,"Data in Healthcare ",58120,[509,511,512,515,516],{"name":226,"url":510,"width":504,"height":505},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdata-sustainability-healthcare.jpg.webp?itok=YWtfV7BE",{"name":226,"url":510,"width":504,"height":505},{"name":513,"url":514,"width":504,"height":505},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fdata-sustainability-healthcare.jpg.webp?itok=_cp4igcF",{"name":513,"url":514,"width":504,"height":505},{"name":513,"url":514,"width":504,"height":505},"data-sustainability-healthcare.jpg",[519,522],{"id":520,"name":521},"13","MedTech",{"id":523,"name":524},"12","Pharma",[526,529,530],{"id":527,"name":528},"110","AI",{"id":463,"name":464},{"id":531,"name":532},"608","Sustainability",{"id":534,"path":535,"sharedTeaserTitle":536,"sharedTeaserRefMedia":537,"sharedTaxrefIndustries":553,"sharedTaxrefExpertises":557},"25697","\u002Fen\u002Finsights\u002Fdata-maturity-challenges-scottish-transport-network","Data maturity: actionable lessons from Scotland's transport network",{"id":538,"sharedMediaLegend":216,"mediaImage":539,"name":552},"169553",{"url":540,"width":219,"height":541,"alt":542,"title":216,"size":543,"mime":223,"variations":216,"relatedContentVariations":544},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fedinburgh-skyline-with-scott-monument-and-edinburgh-castle-scotland-uk_1.jpg",853,"Edinburgh skyline",206040,[545,547,548,550,551],{"name":226,"url":546,"width":228,"height":229},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fedinburgh-skyline-with-scott-monument-and-edinburgh-castle-scotland-uk_1.jpg.webp?itok=0IXV-z-H",{"name":226,"url":546,"width":228,"height":229},{"name":513,"url":549,"width":234,"height":228},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fedinburgh-skyline-with-scott-monument-and-edinburgh-castle-scotland-uk_1.jpg.webp?itok=ZbuvddhZ",{"name":513,"url":549,"width":234,"height":228},{"name":513,"url":549,"width":234,"height":228},"edinburgh-skyline-with-scott-monument-and-edinburgh-castle-scotland-uk.jpg",[554],{"id":555,"name":556},"120","Government & public sector",[558],{"id":463,"name":464},{"id":560,"path":561,"sharedTeaserTitle":562,"sharedTeaserRefMedia":563,"sharedTaxrefIndustries":578,"sharedTaxrefExpertises":582},"25737","\u002Fen\u002Finsights\u002Fdigital-product-passports-in-retail","Digital product passports in retail: why data is key for success",{"id":564,"sharedMediaLegend":216,"mediaImage":565,"name":577},"169622",{"url":566,"width":219,"height":541,"alt":567,"title":216,"size":568,"mime":223,"variations":216,"relatedContentVariations":569},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdigital-product-passport.jpg","digital product passport",46471,[570,572,573,575,576],{"name":226,"url":571,"width":228,"height":229},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg.webp?itok=um6I65-g",{"name":226,"url":571,"width":228,"height":229},{"name":513,"url":574,"width":234,"height":228},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg.webp?itok=3pwEtWkX",{"name":513,"url":574,"width":234,"height":228},{"name":513,"url":574,"width":234,"height":228},"digital-product-passport.jpg",[579],{"id":580,"name":581},"9","Commerce & retail",[583],{"id":463,"name":464}]