[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Fdigital-product-passports-in-retail-en":3,"related-content-view-25737-en":465},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":202,"path":203,"hideNavigation":204,"title":205,"translations":206,"sharedHeaderRefMedia":214,"sharedTeaserTitle":205,"sharedTeaserText":241,"sharedTeaserRefMedia":243,"sharedParagraphs":245,"sharedTaxrefIndustries":433,"sharedTaxrefExpertises":437,"sharedIntroText":441,"sharedCtaLink":204,"sharedDate":443,"sharedAuthor":445},"NodeInsight",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,66,69,73,76,79,81,84,87,91,95,99,103,107,111,115,119,123,127,131,135,139,142,145,148,151,154,157,160,163,166,170,174,177,181,185,189,193,196,200],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","Digital product passports in retail: why data fuels success",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Discover the impact of digital product passports on the retail sector and the global supply chain and learn why getting your data practices in order is crucial for maximising the benefits of this technology.",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":31},{"rel":32,"href":33},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Fdigital-product-passports-in-retail",{"tag":10,"attributes":35},{"name":36,"content":37},"robots","index, follow",{"tag":26,"attributes":39},{"rel":40,"href":41},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg?itok=KlXhe1K8,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":43},{"name":44,"content":45},"referrer","unsafe-url",{"tag":10,"attributes":47},{"name":48,"content":49},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":51},{"property":52,"content":53},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":55},{"property":56,"content":57},"og:type","website",{"tag":10,"attributes":59},{"property":60,"content":61},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fdigital-product-passports-in-retail",{"tag":10,"attributes":63},{"property":64,"content":65},"og:title","Digital product passports in retail: why data is key for success – Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg?itok=KlXhe1K8",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:updated_time","2026-01-28",{"tag":10,"attributes":92},{"property":93,"content":94},"og:image:alt","image",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:latitude","46.947944",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:longitude","7.438014",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":108},{"property":109,"content":110},"og:locality","London",{"tag":10,"attributes":112},{"property":113,"content":114},"og:region","England",{"tag":10,"attributes":116},{"property":117,"content":118},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":120},{"property":121,"content":122},"og:country_name","United Kingdom",{"tag":10,"attributes":124},{"property":125,"content":126},"og:email","london@zuhlke.com",{"tag":10,"attributes":128},{"property":129,"content":130},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":132},{"property":133,"content":134},"og:locale","en_CH",{"tag":10,"attributes":136},{"property":137,"content":138},"og:locale:alternate","de_CH",{"tag":10,"attributes":140},{"property":137,"content":141},"de_DE",{"tag":10,"attributes":143},{"property":137,"content":144},"en_DE",{"tag":10,"attributes":146},{"property":137,"content":147},"en_AT",{"tag":10,"attributes":149},{"property":137,"content":150},"de_AT",{"tag":10,"attributes":152},{"property":137,"content":153},"en_HK",{"tag":10,"attributes":155},{"property":137,"content":156},"en_SR",{"tag":10,"attributes":158},{"property":137,"content":159},"en_BG",{"tag":10,"attributes":161},{"property":137,"content":162},"en_SG",{"tag":10,"attributes":164},{"property":137,"content":165},"en_GB",{"tag":10,"attributes":167},{"property":168,"content":169},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":171},{"property":172,"content":173},"article:published_time","2024-05-07",{"tag":10,"attributes":175},{"property":176,"content":90},"article:modified_time",{"tag":10,"attributes":178},{"name":179,"content":180},"twitter:card","summary_large_image",{"tag":10,"attributes":182},{"name":183,"content":184},"twitter:site","@zuehlke_group",{"tag":10,"attributes":186},{"name":187,"content":188},"twitter:site:id","247189965",{"tag":10,"attributes":190},{"name":191,"content":192},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg?itok=KlXhe1K8,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":194},{"name":195,"content":94},"twitter:image:alt",{"tag":10,"attributes":197},{"name":198,"content":199},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":201},"script","25737","\u002Fen\u002Finsights\u002Fdigital-product-passports-in-retail",null,"Digital product passports in retail: why data is key for success",[207,210],{"path":203,"langcode":208},{"id":209},"en",{"path":211,"langcode":212},"\u002Fde\u002Finsights\u002Fdigital-product-passports-im-handel",{"id":213},"de",{"id":215,"sharedMediaLegend":204,"mediaImage":216,"name":240},"169622",{"url":217,"width":218,"height":219,"alt":220,"title":204,"size":221,"mime":222,"variations":204,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdigital-product-passport.jpg",1280,853,"digital product passport",46471,"image\u002Fjpeg",[224,229,230,235,239],{"name":225,"url":226,"width":227,"height":228},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg.webp?itok=um6I65-g",800,533,{"name":225,"url":226,"width":227,"height":228},{"name":231,"url":232,"width":233,"height":234},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg.webp?itok=nFbKFfbY",1200,675,{"name":236,"url":237,"width":218,"height":238},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fdigital-product-passport.jpg.webp?itok=zlaRW3Xk",720,{"name":236,"url":237,"width":218,"height":238},"digital-product-passport.jpg",{"processed":242},"\u003Cp>Discover the impact of digital product passports on the retail sector and the global supply chain and learn why getting your data practices in order is crucial for maximising the benefits of this technology.\u003C\u002Fp>",{"id":215,"sharedMediaLegend":204,"mediaImage":244,"name":240},{"url":217,"width":218,"height":219,"alt":220,"title":204,"size":221,"mime":222,"variations":204},[246,253,283,322,345,395,401],{"__typename":247,"id":248,"ctaLink":204,"pgSharedText":249,"pgSharedTitle":204,"pgSharedCtaLink":204},"ParagraphPgText","23994",{"value":250,"processed":251,"format":252},"\u003Cp>With the digital revolution sweeping through every facet of retail and commerce, the European Commission's proposed regulation on Digital Product Passports (DPPs) is a testament to the transformative power of technology in driving retail circularity.\u003C\u002Fp>\r\n\r\n\u003Cp>Many retailers are already proactively preparing for the impending regulation and the implementation of DPPs. For example, the M&S-backed fashion retailer, Nobody’s Child, \u003Ca href=\"https:\u002F\u002Fwww.retailgazette.co.uk\u002Fblog\u002F2024\u002F03\u002Fnobodys-childpassport\u002F\" target=\"_blank\">has recently launched a digital product passport\u003C\u002Fa> in an effort to highlight ‘the brand’s commitment to elevating transparency, championing sustainable values and fostering a deeper connection with their conscious community’. Similarly, Aquinos Bedding, which produces around 1.2 million mattresses annually \u003Ca href=\"https:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fbusiness-68283317\" target=\"_blank\">plans to introduce DPPs this year\u003C\u002Fa> and have up to 1 million mattresses tagged by 2027.\u003C\u002Fp>\r\n\r\n\u003Cp>It looks like digital product passports are set to revolutionise the \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fa8bc0db-d53c-42e1-a535-ec2e66863caa\" href=\"\u002Fnode\u002F1628\">retail landscape\u003C\u002Fa>. Whether it’s tracking the origins of raw materials, ensuring ethical manufacturing processes, or helping combat counterfeit goods, the uses of this technology are vast.\u003C\u002Fp>\r\n\r\n\u003Cp>However, amidst the excitement and anticipation surrounding digital product passports, one crucial question looms large, how can retailers effectively prepare for a regulatory framework that is still in flux? As final details of the European Commission’s regulation remain to be ironed out, a lot remains uncertain, leaving retailers grappling with the challenge of navigating uncharted waters.\u003C\u002Fp>\r\n\r\n\u003Cp>In this article, this is precisely what we’ll explore. We’ll dissect what digital product passports are, dive into the benefits they can deliver for your organisation, and discuss the strategies that retailers can employ to proactively prepare for DPP implementation. Join us as we unravel the intricacies of digital product passports and chart a course towards a more transparent, sustainable, and consumer-centric future for retail.\u003C\u002Fp>\r\n","\u003Cp>With the digital revolution sweeping through every facet of retail and commerce, the European Commission's proposed regulation on Digital Product Passports (DPPs) is a testament to the transformative power of technology in driving retail circularity.\u003C\u002Fp>\n\n\u003Cp>Many retailers are already proactively preparing for the impending regulation and the implementation of DPPs. For example, the M&S-backed fashion retailer, Nobody’s Child, \u003Ca href=\"https:\u002F\u002Fwww.retailgazette.co.uk\u002Fblog\u002F2024\u002F03\u002Fnobodys-childpassport\u002F\" target=\"_blank\">has recently launched a digital product passport\u003C\u002Fa> in an effort to highlight ‘the brand’s commitment to elevating transparency, championing sustainable values and fostering a deeper connection with their conscious community’. Similarly, Aquinos Bedding, which produces around 1.2 million mattresses annually \u003Ca href=\"https:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fbusiness-68283317\" target=\"_blank\">plans to introduce DPPs this year\u003C\u002Fa> and have up to 1 million mattresses tagged by 2027.\u003C\u002Fp>\n\n\u003Cp>It looks like digital product passports are set to revolutionise the \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fa8bc0db-d53c-42e1-a535-ec2e66863caa\" href=\"\u002Fnode\u002F1628\">retail landscape\u003C\u002Fa>. Whether it’s tracking the origins of raw materials, ensuring ethical manufacturing processes, or helping combat counterfeit goods, the uses of this technology are vast.\u003C\u002Fp>\n\n\u003Cp>However, amidst the excitement and anticipation surrounding digital product passports, one crucial question looms large, how can retailers effectively prepare for a regulatory framework that is still in flux? As final details of the European Commission’s regulation remain to be ironed out, a lot remains uncertain, leaving retailers grappling with the challenge of navigating uncharted waters.\u003C\u002Fp>\n\n\u003Cp>In this article, this is precisely what we’ll explore. We’ll dissect what digital product passports are, dive into the benefits they can deliver for your organisation, and discuss the strategies that retailers can employ to proactively prepare for DPP implementation. Join us as we unravel the intricacies of digital product passports and chart a course towards a more transparent, sustainable, and consumer-centric future for retail.\u003C\u002Fp>","full_html",{"__typename":254,"id":255,"caption":204,"imageRight":204,"pgSharedTitle":256,"pgSharedCtaLink":257,"textMedia":260,"pgSharedText":280},"ParagraphPgTextMedia","23995","What is a digital product passport?",{"title":258,"url":259,"internal":7},"See why connecting silos is key for retail transformation","\u002Fen\u002Finsights\u002Fhow-to-accelerate-retail-digital-transformation",{"id":261,"sharedMediaLegend":204,"mediaImage":262,"name":279},"169632",{"url":263,"width":264,"height":265,"alt":266,"title":204,"size":267,"mime":222,"variations":204,"textMediaVariations":268},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fwoman-using-smartphone-on-graphic-background-955x764px.jpg",955,764,"\"\"",101449,[269,273,274,275,278],{"name":270,"url":271,"width":272,"height":238},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fwoman-using-smartphone-on-graphic-background-955x764px.jpg.webp?itok=ul_jnT-0",900,{"name":270,"url":271,"width":272,"height":238},{"name":270,"url":271,"width":272,"height":238},{"name":276,"url":277,"width":264,"height":265},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fwoman-using-smartphone-on-graphic-background-955x764px.jpg.webp?itok=rMmUMPJx",{"name":276,"url":277,"width":264,"height":265},"woman-using-smartphone-on-graphic-background-955x764px.jpg",{"value":281,"processed":282,"format":252},"\u003Cp>A \u003Ca href=\"https:\u002F\u002Fwww.wbcsd.org\u002FPathways\u002FProducts-and-Materials\u002FResources\u002FThe-EU-Digital-Product-Passport\" target=\"_blank\">digital product passport\u003C\u002Fa> is a tool proposed by the European Commission (EC) that aims to revolutionise supply chain transparency and enable circularity by sharing comprehensive product information throughout the entire product lifecycle. DPPs should help authenticate any aspect of the supply chain, enabling users to find out exactly where elements of a specific product come from.\u003C\u002Fp>\r\n\r\n\u003Cp>Under the purview of the EC, a regulatory framework for DPPs is currently under development and the expected timeline for implementation for certain product groups is 2026\u002F2027. This signals a pivotal moment in the evolution of retail practices.\u003C\u002Fp>\r\n\r\n\u003Cp>The proposed regulation seeks to mandate the attribution of the supply chain, enabling stakeholders to authenticate every aspect of product creation, from raw material extraction to production and recycling. Since data provenance and lineage is what lies at the heart of digital product passports, \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"685fea0a-4ce0-4b5d-ba0f-6fb137f51971\" href=\"\u002Fnode\u002F6647\">getting your data in order\u003C\u002Fa> will be fundamental in preparation for this regulation coming into effect.\u003C\u002Fp>\r\n","\u003Cp>A \u003Ca href=\"https:\u002F\u002Fwww.wbcsd.org\u002FPathways\u002FProducts-and-Materials\u002FResources\u002FThe-EU-Digital-Product-Passport\" target=\"_blank\">digital product passport\u003C\u002Fa> is a tool proposed by the European Commission (EC) that aims to revolutionise supply chain transparency and enable circularity by sharing comprehensive product information throughout the entire product lifecycle. DPPs should help authenticate any aspect of the supply chain, enabling users to find out exactly where elements of a specific product come from.\u003C\u002Fp>\n\n\u003Cp>Under the purview of the EC, a regulatory framework for DPPs is currently under development and the expected timeline for implementation for certain product groups is 2026\u002F2027. This signals a pivotal moment in the evolution of retail practices.\u003C\u002Fp>\n\n\u003Cp>The proposed regulation seeks to mandate the attribution of the supply chain, enabling stakeholders to authenticate every aspect of product creation, from raw material extraction to production and recycling. Since data provenance and lineage is what lies at the heart of digital product passports, \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"685fea0a-4ce0-4b5d-ba0f-6fb137f51971\" href=\"\u002Fen\u002Fexpertise\u002Fdata-solutions\" title=\"EXPERTISE: Data solutions (EN)\">getting your data in order\u003C\u002Fa> will be fundamental in preparation for this regulation coming into effect.\u003C\u002Fp>",{"__typename":284,"id":285,"columns":286,"listItems":287,"text":319,"title":320,"variant":321},"ParagraphPgContentList","31577","2col",[288,298,305,312],{"id":289,"icon":290,"link":204,"logo":204,"media":204,"text":294,"title":297},"31573",{"id":291,"file":292},"171942",{"url":293},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002F2025-07\u002Fplus-triple-icon.svg",{"value":295,"processed":295,"format":296},"\u003Cp>This is the area where the regulation is going to hit first and stakeholders will be tasked with tracing the provenance of each component, down to the mines where materials like cobalt and lithium are sourced. The challenge lies not merely in implementing digital identifiers like QR codes but establishing a robust data infrastructure to support comprehensive data lineage tracking.\u003C\u002Fp>","content_list","Batteries",{"id":299,"icon":300,"link":204,"logo":204,"media":204,"text":302,"title":304},"31574",{"id":291,"file":301},{"url":293},{"value":303,"processed":303,"format":296},"\u003Cp>In the realm of fashion, particularly with materials like leather, the complexity of the supply chain poses significant hurdles. From farm to tannery to the final product, ensuring authenticity and traceability of each hide requires a sophisticated data system but the varying levels of digital maturity along the supply chain will complicate matters.\u003C\u002Fp>","Leather",{"id":306,"icon":307,"link":204,"logo":204,"media":204,"text":309,"title":311},"31575",{"id":291,"file":308},{"url":293},{"value":310,"processed":310,"format":296},"\u003Cp>While the food sector in the EU already faces stringent regulations regarding data provenance, DPPs will introduce a new dimension of transparency. From supermarkets to consumer tables, the ability to trace the origin of products down to the farm level will help facilitate trust and accountability.\u003C\u002Fp>","Food",{"id":313,"icon":314,"link":204,"logo":204,"media":204,"text":316,"title":318},"31576",{"id":291,"file":315},{"url":293},{"value":317,"processed":317,"format":296},"\u003Cp>The diamond industry is a great example of digital product passport’s potential. By assigning unique identifiers to diamonds at the point of extraction, industry stakeholders can already track a diamond’s journey from mine to market, ensuring ethical sourcing and consumer confidence while combating issues like blood diamonds.\u003C\u002Fp>","Diamonds","To contextualise the significance of DPPs, let's examine their implications across various retail areas:","Impact of digital product passports across retail subsectors","icon",{"__typename":254,"id":323,"caption":204,"imageRight":7,"pgSharedTitle":324,"pgSharedCtaLink":325,"textMedia":328,"pgSharedText":342},"23997","How can retailers prepare for DPP implementation?",{"title":326,"url":327,"internal":7},"Discover how a data platform can empower your business","\u002Fen\u002Finsights\u002Fempower-your-business-with-a-data-platform",{"id":329,"sharedMediaLegend":204,"mediaImage":330,"name":341},"169633",{"url":331,"width":264,"height":265,"alt":266,"title":204,"size":332,"mime":222,"variations":204,"textMediaVariations":333},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fbusinesswoman-touching-glass-wall-with-data-in-office-955x764px.jpg",66134,[334,336,337,338,340],{"name":270,"url":335,"width":272,"height":238},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fbusinesswoman-touching-glass-wall-with-data-in-office-955x764px.jpg.webp?itok=poC7M_wh",{"name":270,"url":335,"width":272,"height":238},{"name":270,"url":335,"width":272,"height":238},{"name":276,"url":339,"width":264,"height":265},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fbusinesswoman-touching-glass-wall-with-data-in-office-955x764px.jpg.webp?itok=mCYoW_3_",{"name":276,"url":339,"width":264,"height":265},"businesswoman-touching-glass-wall-with-data-in-office-955x764px.jpg",{"value":343,"processed":344,"format":252},"\u003Cp>Unlike the General Data Protection Regulation (GDPR), which primarily addresses data privacy within nation states, DPPs represent a novel endeavour to standardise regulations across borders where none previously existed.\u003C\u002Fp>\r\n\r\n\u003Cp>You see, with GDPR, similar regulations were already in place within nation states, so implementation was just about consolidating existing national rules. Digital product passports, on the other hand, aren’t regulated in any of the EU nation states, which will make regulatory adherence from the get-go significantly more difficult.\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cstrong>That’s why the best thing you can do now is proactively prepare for what’s to come and get your data practices right.\u003C\u002Fstrong>\u003C\u002Fp>\r\n\r\n\u003Cp>Besides familiarising yourselves with the upcoming DPP policy and staying on top of its developments, the number one thing you need to do is get better at data lineage by identifying your current data flows, gaps, and risks associated with your digital information.\u003C\u002Fp>\r\n\r\n\u003Cp>In essence, you need to establish an in-depth understanding of your supply chain and where the important data is located because when the regulation comes into full play – that’s what will help you minimise costs and maximise on the opportunities that DPPs can offer.\u003C\u002Fp>\r\n","\u003Cp>Unlike the General Data Protection Regulation (GDPR), which primarily addresses data privacy within nation states, DPPs represent a novel endeavour to standardise regulations across borders where none previously existed.\u003C\u002Fp>\n\n\u003Cp>You see, with GDPR, similar regulations were already in place within nation states, so implementation was just about consolidating existing national rules. Digital product passports, on the other hand, aren’t regulated in any of the EU nation states, which will make regulatory adherence from the get-go significantly more difficult.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>That’s why the best thing you can do now is proactively prepare for what’s to come and get your data practices right.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Besides familiarising yourselves with the upcoming DPP policy and staying on top of its developments, the number one thing you need to do is get better at data lineage by identifying your current data flows, gaps, and risks associated with your digital information.\u003C\u002Fp>\n\n\u003Cp>In essence, you need to establish an in-depth understanding of your supply chain and where the important data is located because when the regulation comes into full play – that’s what will help you minimise costs and maximise on the opportunities that DPPs can offer.\u003C\u002Fp>",{"__typename":346,"id":347,"title":348,"lead":349,"tabs":350},"ParagraphTab","24008","Digital product passport benefits for retailers","With a lot still uncertain about the impending regulation, it’s easy to dismiss and postpone embracing DPPs. However, the advantages the tool can deliver extend well beyond regulatory adherence and underscore the imperative for early adoption and preparation.",[351,359,367,375,387],{"infoText":352,"pgSharedParagraphs":353},"1. Reduce current & future costs",[354],{"id":355,"ctaLink":204,"pgSharedText":356,"pgSharedTitle":352,"pgSharedCtaLink":204},"23998",{"value":357,"processed":358,"format":252},"\u003Cp>By preparing now, ahead of regulatory enforcement, you can reduce the costs associated with reactive compliance measures. The proactive approach not only minimises the risk of potential fines but also fosters cost reduction on a large scale.\u003C\u002Fp>\r\n\r\n\u003Cp>Deeper insight into the supply chain afforded by better data lineage that underpins DPPs will allow you to identify existing inefficiencies and optimise operations, leading to significant cost savings. Moreover, these new insights can help gain clarity on trade tariff disaggregation and how to balance what materials you import and from where to make the products. Thus, further bolstering profitability and positioning your retail business for financial resilience in an increasingly competitive market.\u003C\u002Fp>\r\n","\u003Cp>By preparing now, ahead of regulatory enforcement, you can reduce the costs associated with reactive compliance measures. The proactive approach not only minimises the risk of potential fines but also fosters cost reduction on a large scale.\u003C\u002Fp>\n\n\u003Cp>Deeper insight into the supply chain afforded by better data lineage that underpins DPPs will allow you to identify existing inefficiencies and optimise operations, leading to significant cost savings. Moreover, these new insights can help gain clarity on trade tariff disaggregation and how to balance what materials you import and from where to make the products. Thus, further bolstering profitability and positioning your retail business for financial resilience in an increasingly competitive market.\u003C\u002Fp>",{"infoText":360,"pgSharedParagraphs":361},"2. Minimise supply chain risks",[362],{"id":363,"ctaLink":204,"pgSharedText":364,"pgSharedTitle":360,"pgSharedCtaLink":204},"24000",{"value":365,"processed":366,"format":252},"\u003Cp>In an era marked by geopolitical uncertainties and supply chain disruptions, the ability to identify and mitigate risks is paramount for your retail business. Getting good with your data practices now will immediately highlight areas of your supply chain that are exposed to risk. For example, you may uncover over-reliance on politically unstable countries which can put your business in jeopardy.\u003C\u002Fp>\r\n\r\n\u003Cp>In short, early adoption of DPPs will equip you with the foresight and agility to navigate turbulent waters and safeguard operations against unforeseen challenges.\u003C\u002Fp>\r\n","\u003Cp>In an era marked by geopolitical uncertainties and supply chain disruptions, the ability to identify and mitigate risks is paramount for your retail business. Getting good with your data practices now will immediately highlight areas of your supply chain that are exposed to risk. For example, you may uncover over-reliance on politically unstable countries which can put your business in jeopardy.\u003C\u002Fp>\n\n\u003Cp>In short, early adoption of DPPs will equip you with the foresight and agility to navigate turbulent waters and safeguard operations against unforeseen challenges.\u003C\u002Fp>",{"infoText":368,"pgSharedParagraphs":369},"3. Unlock new revenue streams",[370],{"id":371,"ctaLink":204,"pgSharedText":372,"pgSharedTitle":368,"pgSharedCtaLink":204},"24002",{"value":373,"processed":374,"format":252},"\u003Cp>As your company gets better at data collection and analysis, each step of the supply chain will become a source of potentially valuable digital information. You’ll now be able to sell your product along with all its relevant lifecycle data. This can help unlock new revenue streams.\u003C\u002Fp>\r\n\r\n\u003Cp>For example, in fashion, instead of merely selling clothing items, retailers may want to pivot and explore offering consumers the option to rent garments or participate in buy-back programs. The transparency afforded by DPPs may instil confidence in consumers and encourage behaviours that facilitate circular retail.\u003C\u002Fp>\r\n\r\n\u003Cp>In essence, DPPs can allow retailers to shift from unidirectional selling to more dynamic market engagement, offering ‘products as a service’ where products are not just commodities but conduits of valuable data.\u003C\u002Fp>\r\n","\u003Cp>As your company gets better at data collection and analysis, each step of the supply chain will become a source of potentially valuable digital information. You’ll now be able to sell your product along with all its relevant lifecycle data. This can help unlock new revenue streams.\u003C\u002Fp>\n\n\u003Cp>For example, in fashion, instead of merely selling clothing items, retailers may want to pivot and explore offering consumers the option to rent garments or participate in buy-back programs. The transparency afforded by DPPs may instil confidence in consumers and encourage behaviours that facilitate circular retail.\u003C\u002Fp>\n\n\u003Cp>In essence, DPPs can allow retailers to shift from unidirectional selling to more dynamic market engagement, offering ‘products as a service’ where products are not just commodities but conduits of valuable data.\u003C\u002Fp>",{"infoText":376,"pgSharedParagraphs":377},"4. Drive circularity & sustainable retail operations",[378],{"id":379,"ctaLink":380,"pgSharedText":383,"pgSharedTitle":376,"pgSharedCtaLink":386},"24004",{"title":381,"url":382,"internal":7},"Learn more about harnessing data & AI for sustainability","\u002Fen\u002Finsights\u002Fdata-and-ai-for-sustainability-how-to-innovate-and-drive-real-impact",{"value":384,"processed":385,"format":252},"\u003Cp>DPPs also offer a tangible way to actualise your commitment to circularity and sustainability. By fostering transparency and accountability throughout the entire supply chain, you can demonstrate your dedication to ethical sourcing and \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"a2f4b2f6-44f0-4c1a-9c88-b4e89a654b33\" href=\"\u002Fnode\u002F22387\">environmentally friendly practices\u003C\u002Fa>.\u003C\u002Fp>\r\n\r\n\u003Cp>This will naturally resonate with the increasingly conscientious consumers and help boost your brand’s reputation and loyalty. By embracing digital product passports, you can position yourself as a leader in the movement towards a more sustainable future of retail.\u003C\u002Fp>\r\n","\u003Cp>DPPs also offer a tangible way to actualise your commitment to circularity and sustainability. By fostering transparency and accountability throughout the entire supply chain, you can demonstrate your dedication to ethical sourcing and \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"a2f4b2f6-44f0-4c1a-9c88-b4e89a654b33\" href=\"\u002Fen\u002Fexpertise\u002Fsustainability-transformation\" title=\"EXPERTISE: Sustainability transformation (EN)\">environmentally friendly practices\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Cp>This will naturally resonate with the increasingly conscientious consumers and help boost your brand’s reputation and loyalty. By embracing digital product passports, you can position yourself as a leader in the movement towards a more sustainable future of retail.\u003C\u002Fp>",{"title":381,"url":382,"internal":7},{"infoText":388,"pgSharedParagraphs":389},"5. Gain a competitive advantage",[390],{"id":391,"ctaLink":204,"pgSharedText":392,"pgSharedTitle":388,"pgSharedCtaLink":204},"24006",{"value":393,"processed":394,"format":252},"\u003Cp>Transparency breeds trust, and trust is the cornerstone of customer loyalty. By leveraging DPPs to provide unparalleled visibility into the origins and production processes of your products, you can differentiate your company in a crowded marketplace.\u003C\u002Fp>\r\n\r\n\u003Cp>Being transparent about sourcing and manufacturing practices will not only enhance consumer trust but also strengthens brand identity and resilience against competitors. Here, first movers on DPP implementation will carve out a reputation for integrity and accountability, gaining a significant competitive edge in the retail landscape.\u003C\u002Fp>\r\n","\u003Cp>Transparency breeds trust, and trust is the cornerstone of customer loyalty. By leveraging DPPs to provide unparalleled visibility into the origins and production processes of your products, you can differentiate your company in a crowded marketplace.\u003C\u002Fp>\n\n\u003Cp>Being transparent about sourcing and manufacturing practices will not only enhance consumer trust but also strengthens brand identity and resilience against competitors. Here, first movers on DPP implementation will carve out a reputation for integrity and accountability, gaining a significant competitive edge in the retail landscape.\u003C\u002Fp>",{"__typename":247,"id":396,"ctaLink":204,"pgSharedText":397,"pgSharedTitle":400,"pgSharedCtaLink":204},"24011",{"value":398,"processed":399,"format":252},"\u003Cp>As you can see, the benefits of embracing digital product passports extend far beyond regulatory compliance. By seizing the opportunity to prepare now, you can unlock cost savings, discover new revenue generation opportunities, double down on your sustainability initiatives, mitigate risks, and get ahead of competitors.\u003C\u002Fp>\r\n\r\n\u003Cp>The best thing you can do to proactively prepare for the adoption of DPPs is \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"685fea0a-4ce0-4b5d-ba0f-6fb137f51971\" href=\"\u002Fnode\u002F6647\">establish effective data management practices\u003C\u002Fa> and we are here to help with that. With years of experience in \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"5eabedb3-f1ce-4ba4-8c31-bbb379c6f0ce\" href=\"\u002Fnode\u002F6657\">device engineering\u003C\u002Fa> and building compliant solutions, our team is ready to guide you on your \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fa8bc0db-d53c-42e1-a535-ec2e66863caa\" href=\"\u002Fnode\u002F1628\">retail transformation journey\u003C\u002Fa>. Let’s work together to help you thrive in an increasingly complex and dynamic marketplace.\u003C\u002Fp>\r\n","\u003Cp>As you can see, the benefits of embracing digital product passports extend far beyond regulatory compliance. By seizing the opportunity to prepare now, you can unlock cost savings, discover new revenue generation opportunities, double down on your sustainability initiatives, mitigate risks, and get ahead of competitors.\u003C\u002Fp>\n\n\u003Cp>The best thing you can do to proactively prepare for the adoption of DPPs is \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"685fea0a-4ce0-4b5d-ba0f-6fb137f51971\" href=\"\u002Fen\u002Fexpertise\u002Fdata-solutions\" title=\"EXPERTISE: Data solutions (EN)\">establish effective data management practices\u003C\u002Fa> and we are here to help with that. With years of experience in \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"5eabedb3-f1ce-4ba4-8c31-bbb379c6f0ce\" href=\"\u002Fen\u002Fexpertise\u002Fhardware-engineering\" title=\"EXPERTISE: Hardware engineering (EN)\">device engineering\u003C\u002Fa> and building compliant solutions, our team is ready to guide you on your \u003Ca data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fa8bc0db-d53c-42e1-a535-ec2e66863caa\" href=\"\u002Fnode\u002F1628\">retail transformation journey\u003C\u002Fa>. Let’s work together to help you thrive in an increasingly complex and dynamic marketplace.\u003C\u002Fp>","Improve your data practices with our experts",{"__typename":402,"id":403,"title":204,"pgContactRefContacts":404,"showEmail":204,"showPhone":204},"ParagraphPgContact","27257",[405],{"contactName":406,"contactProfession":407,"contactDesc":408,"contactLinkedinUrl":410,"sharedEmail":414,"sharedPhone":204,"sharedRefMedia":415},"Josh Parkinson","Principal AI & Data Consultant",{"value":409},"\u003Cp>As a Data Consultant at Zühlke, Josh Parkinson helps businesses move to the next level in data, from developing new technological solutions to teaching businesses how to ask the right questions.\u003C\u002Fp>\r\n",{"title":411,"url":412,"internal":413},"","https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Fjoshua-parkinson",false,"josh.parkinson@zuhlke.com",{"id":416,"sharedMediaLegend":204,"mediaImage":417,"name":432},"173658",{"url":418,"width":419,"height":419,"alt":420,"title":204,"size":421,"mime":222,"variations":204,"personVariations":422},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fjosh_parkinson.jpg",648,"Josh Parkinson profile pic ",40959,[423,426,427,430,431],{"name":424,"url":425,"width":419,"height":419},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fjosh_parkinson.jpg.webp?itok=DmBSDBP9",{"name":424,"url":425,"width":419,"height":419},{"name":428,"url":429,"width":419,"height":419},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fjosh_parkinson.jpg.webp?itok=4HLH1GGg",{"name":428,"url":429,"width":419,"height":419},{"name":428,"url":429,"width":419,"height":419},"josh_parkinson.jpg",[434],{"id":435,"name":436},"9","Commerce & retail",[438],{"id":439,"name":440},"875","Data",{"processed":442},"\u003Cp>Discover the impact of digital product passports on the retail sector as well as the global supply chain and learn why getting your data practices in order is crucial for maximising the benefits of this technology.\u003C\u002Fp>",{"timestamp":444},1715256000,[446],{"status":7,"contactName":447,"contactProfession":448,"contactLinkedinUrl":449,"sharedEmail":451,"sharedRefMedia":452},"David Elliman","Global Chief of Software Engineering",{"title":411,"url":450,"internal":413},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Felliman\u002F","david.elliman@zuhlke.com",{"id":453,"sharedMediaLegend":204,"mediaImage":454,"name":464},"167342",{"url":455,"width":227,"height":227,"alt":447,"title":204,"size":456,"mime":222,"variations":204,"authorVariations":457},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdavid-elliman_0.jpeg",100830,[458,460,461,462,463],{"name":424,"url":459,"width":227,"height":227},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fdavid-elliman_0.jpeg.webp?itok=KqGd6fb7",{"name":424,"url":459,"width":227,"height":227},{"name":424,"url":459,"width":227,"height":227},{"name":424,"url":459,"width":227,"height":227},{"name":424,"url":459,"width":227,"height":227},"david-elliman.jpeg",[466,504,534,564],{"id":467,"path":468,"sharedTeaserTitle":469,"sharedTeaserRefMedia":470,"sharedTaxrefIndustries":489,"sharedTaxrefExpertises":493},"5837","\u002Fen\u002Finsights\u002Fhow-banks-can-utilise-the-innovative-power-of-the-cloud","How banks can utilise the innovative power of the cloud",{"id":471,"sharedMediaLegend":204,"mediaImage":472,"name":488},"4818",{"url":473,"width":474,"height":475,"alt":476,"title":204,"size":477,"mime":222,"variations":204,"relatedContentVariations":478},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fcloud-banking.jpg",1133,850,"a woman standing under a cloudy sky with a mobile phone",48845,[479,481,482,486,487],{"name":225,"url":480,"width":227,"height":228},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fcloud-banking.jpg.webp?itok=gUdi_7MX",{"name":225,"url":480,"width":227,"height":228},{"name":483,"url":484,"width":474,"height":485},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fcloud-banking.jpg.webp?itok=ICDC0VV6",756,{"name":483,"url":484,"width":474,"height":485},{"name":483,"url":484,"width":474,"height":485},"cloud-banking.jpg",[490],{"id":491,"name":492},"7","Banking",[494,497,500,501],{"id":495,"name":496},"110","AI",{"id":498,"name":499},"124","Cloud",{"id":439,"name":440},{"id":502,"name":503},"19","Digital strategy",{"id":505,"path":506,"sharedTeaserTitle":507,"sharedTeaserRefMedia":508,"sharedTaxrefIndustries":525,"sharedTaxrefExpertises":529},"26768","\u002Fen\u002Finsights\u002Fis-net-zero-even-possible-without-open-data","Is net zero even possible without open data?",{"id":509,"sharedMediaLegend":204,"mediaImage":510,"name":524},"172397",{"url":511,"width":218,"height":238,"alt":512,"title":204,"size":513,"mime":514,"variations":204,"relatedContentVariations":515},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FEpisode_3_Gavin_Starks.png","Podcast banner for Tech Tomorrow with David Elliman featuring guest Gavin Starks. The image shows Gavin Starks smiling against a purple and blue gradient background, with the podcast title text displayed on the right. Technology and innovation podcast by Zühlke.",1823784,"image\u002Fpng",[516,518,519,522,523],{"name":225,"url":517,"width":227,"height":228},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FEpisode_3_Gavin_Starks.png.webp?itok=Zjk42IE4",{"name":225,"url":517,"width":227,"height":228},{"name":483,"url":520,"width":521,"height":238},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FEpisode_3_Gavin_Starks.png.webp?itok=7u0s-L11",1080,{"name":483,"url":520,"width":521,"height":238},{"name":483,"url":520,"width":521,"height":238},"Episode_3_Gavin_Starks.png",[526],{"id":527,"name":528},"855","All industries",[530,531],{"id":439,"name":440},{"id":532,"name":533},"608","Sustainability",{"id":535,"path":536,"sharedTeaserTitle":537,"sharedTeaserRefMedia":538,"sharedTaxrefIndustries":555,"sharedTaxrefExpertises":557},"7188","\u002Fen\u002Finsights\u002Fdata-driven-sustainability-what-companies-can-do","Data-driven sustainability: What companies can do",{"id":539,"sharedMediaLegend":204,"mediaImage":540,"name":554},"23879",{"url":541,"width":542,"height":543,"alt":544,"title":204,"size":545,"mime":222,"variations":204,"relatedContentVariations":546},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdatadriven-sustainability.jpg",640,427,"futuristic organic cubic shape",152416,[547,549,550,552,553],{"name":225,"url":548,"width":542,"height":543},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdatadriven-sustainability.jpg.webp?itok=Wc6GRHwQ",{"name":225,"url":548,"width":542,"height":543},{"name":483,"url":551,"width":542,"height":543},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fdatadriven-sustainability.jpg.webp?itok=iPQY4S_y",{"name":483,"url":551,"width":542,"height":543},{"name":483,"url":551,"width":542,"height":543},"datadriven-sustainability.jpg",[556],{"id":527,"name":528},[558,559,560,563],{"id":495,"name":496},{"id":439,"name":440},{"id":561,"name":562},"876","Data strategy",{"id":532,"name":533},{"id":565,"path":566,"sharedTeaserTitle":567,"sharedTeaserRefMedia":568,"sharedTaxrefIndustries":584,"sharedTaxrefExpertises":588},"26894","\u002Fen\u002Finsights\u002Fenergy-resilience-engineering-a-smarter-european-grid","Energy resilience: engineering a smarter European grid",{"id":569,"sharedMediaLegend":204,"mediaImage":570,"name":583},"171588",{"url":571,"width":264,"height":265,"alt":572,"title":204,"size":573,"mime":514,"variations":204,"relatedContentVariations":574},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FElectricity%20pylon.png","Electricity pylon",369278,[575,577,578,581,582],{"name":225,"url":576,"width":227,"height":228},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FElectricity%20pylon.png.webp?itok=fJsrhjU6",{"name":225,"url":576,"width":227,"height":228},{"name":483,"url":579,"width":264,"height":580},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FElectricity%20pylon.png.webp?itok=Bo4KwF64",637,{"name":483,"url":579,"width":264,"height":580},{"name":483,"url":579,"width":264,"height":580},"Electricity pylon.png",[585],{"id":586,"name":587},"709","Energy & utilities",[589],{"id":439,"name":440}]