[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002Fa-user-centric-view-of-the-metaverse-en":3,"related-content-view-6735-en":377},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":203,"path":204,"hideNavigation":205,"title":206,"translations":207,"sharedHeaderRefMedia":215,"sharedTeaserTitle":206,"sharedTeaserText":240,"sharedTeaserRefMedia":242,"sharedParagraphs":244,"sharedTaxrefIndustries":343,"sharedTaxrefExpertises":347,"sharedIntroText":354,"sharedCtaLink":205,"sharedDate":355,"sharedAuthor":357},"NodeInsight",true,[9,14,18,22,26,31,35,39,43,47,51,55,59,63,67,70,74,77,80,82,85,88,92,96,100,104,108,112,116,120,124,128,132,136,140,143,146,149,152,155,158,161,164,167,171,175,178,182,186,190,194,197,201],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","A user-centric view of the metaverse for business success",{"tag":10,"attributes":15},{"name":16,"content":17},"description","The metaverse as a \"digital parallel world\" offers new use cases. Which pain points are eliminated and which user needs are satisfied?",{"tag":10,"attributes":19},{"name":20,"content":21},"abstract","The “digital parallel world” of the metaverse offers numerous new use cases – but which of them will we still be using in the future? Which pain points can we eliminate? Which user needs can we satisfy? These are the questions we want to tackle in this article.",{"tag":10,"attributes":23},{"name":24,"content":25},"icbm","51.525772, -0.082716",{"tag":27,"attributes":28},"link",{"rel":29,"href":30},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":27,"attributes":32},{"rel":33,"href":34},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Finsights\u002Fa-user-centric-view-of-the-metaverse",{"tag":10,"attributes":36},{"name":37,"content":38},"robots","index, follow",{"tag":27,"attributes":40},{"rel":41,"href":42},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fmetaverse-companies.jpg?itok=GysOyAPC,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":44},{"name":45,"content":46},"referrer","unsafe-url",{"tag":10,"attributes":48},{"name":49,"content":50},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":52},{"property":53,"content":54},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":56},{"property":57,"content":58},"og:type","website",{"tag":10,"attributes":60},{"property":61,"content":62},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fa-user-centric-view-of-the-metaverse",{"tag":10,"attributes":64},{"property":65,"content":66},"og:title","A user-centric view of the metaverse – 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user-centric view of the metaverse",[208,211],{"path":204,"langcode":209},{"id":210},"en",{"path":212,"langcode":213},"\u002Fde\u002Finsights\u002Feine-nutzerzentrierte-sicht-auf-das-metaverse",{"id":214},"de",{"id":216,"sharedMediaLegend":205,"mediaImage":217,"name":239},"5982",{"url":218,"width":219,"height":220,"alt":221,"title":205,"size":222,"mime":223,"variations":205,"headerMinimalVariations":224},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fmetaverse-companies.jpg",1000,750,"male person with VR glasses and ball in hand",135118,"image\u002Fjpeg",[225,230,231,235,238],{"name":226,"url":227,"width":228,"height":229},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fmetaverse-companies.jpg.webp?itok=L3a_tRuC",800,533,{"name":226,"url":227,"width":228,"height":229},{"name":232,"url":233,"width":219,"height":234},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fmetaverse-companies.jpg.webp?itok=61wDt_mI",563,{"name":236,"url":237,"width":219,"height":234},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fmetaverse-companies.jpg.webp?itok=WHXOvo2A",{"name":236,"url":237,"width":219,"height":234},"metaverse-companies.jpg",{"processed":241},"\u003Cp>The “digital parallel world” of the metaverse offers numerous new use cases – but which of them will we still be using in the future? Which pain points can we eliminate? Which user needs can we satisfy? These are the questions we want to tackle in this article.\u003C\u002Fp>",{"id":216,"sharedMediaLegend":205,"mediaImage":243,"name":239},{"url":218,"width":219,"height":220,"alt":221,"title":205,"size":222,"mime":223,"variations":205},[245,252,257,263,269,299,305,311],{"__typename":246,"id":247,"ctaLink":205,"pgSharedText":248,"pgSharedTitle":205,"pgSharedCtaLink":205},"ParagraphPgText","23951",{"value":249,"processed":250,"format":251},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">As a new technology, the metaverse offers a whole host of business opportunities – but also potential for poor investments\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">It’s not about what the metaverse can do – what’s important are the specific user requirements it can satisfy\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">At the very least companies should understand what the metaverse is – and what it isn’t\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">As a new technology, the metaverse offers a whole host of business opportunities – but also potential for poor investments\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">It’s not about what the metaverse can do – what’s important are the specific user requirements it can satisfy\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">At the very least companies should understand what the metaverse is – and what it isn’t\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":246,"id":253,"ctaLink":205,"pgSharedText":254,"pgSharedTitle":205,"pgSharedCtaLink":205},"15605",{"value":255,"processed":256,"format":251},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Yes, this article is primarily aimed at companies. But at Zühlke, our top priority is focusing on the needs of the user. They often get overlooked, especially in evaluating the possibilities presented by new technologies. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Yes, this article is primarily aimed at companies. But at Zühlke, our top priority is focusing on the needs of the user. They often get overlooked, especially in evaluating the possibilities presented by new technologies. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":246,"id":258,"ctaLink":205,"pgSharedText":259,"pgSharedTitle":262,"pgSharedCtaLink":205},"15606",{"value":260,"processed":261,"format":251},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Answer: not really. But we’ll try to give you the lowdown anyway:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The term “metaverse” first appeared in the book \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSnow_Crash\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>Snow Crash\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan> in 1992\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>It can be described as a type of “digital parallel world”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>This world continues to exist even after you log out – it is persistent\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>“The Metaverse” doesn’t exist at present; instead we have various platforms that provide this kind of world\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You can interact with the metaverse and with other users when logged in\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You adopt an avatar to represent yourself in the metaverse\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You can own virtual items as \u003Cspan>NFTs\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You can use \u003Cspan>virtual reality (VR)\u003C\u002Fspan> to dive into the metaverse, but it doesn’t have to be a VR experience\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Answer: not really. But we’ll try to give you the lowdown anyway:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The term “metaverse” first appeared in the book \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSnow_Crash\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>Snow Crash\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan> in 1992\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>It can be described as a type of “digital parallel world”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>This world continues to exist even after you log out – it is persistent\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>“The Metaverse” doesn’t exist at present; instead we have various platforms that provide this kind of world\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You can interact with the metaverse and with other users when logged in\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You adopt an avatar to represent yourself in the metaverse\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You can own virtual items as \u003Cspan>NFTs\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>You can use \u003Cspan>virtual reality (VR)\u003C\u002Fspan> to dive into the metaverse, but it doesn’t have to be a VR experience\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>","Metaverse – do we have a clear definition?",{"__typename":246,"id":264,"ctaLink":205,"pgSharedText":265,"pgSharedTitle":268,"pgSharedCtaLink":205},"15607",{"value":266,"processed":267,"format":251},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The technology is still in its infancy. That’s why it’s difficult to properly estimate its potential. Goldman Sachs calls it an \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.goldmansachs.com\u002Finsights\u002Fpodcasts\u002Fepisodes\u002F01-11-2022-eric-sheridan.html\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>“$8 trillion opportunity”.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan> But what evidence is there to suggest that the metaverse will succeed or fail, as the case may be?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Pros\u003Cspan>:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Apple, Microsoft, Google, Amazon and Meta are all investing heavily in VR, AR and metaverse technologies\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Some companies are already using the metaverse to \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.worklife.news\u002Ftechnology\u002Fwhy-more-companies-are-sending-new-hires-straight-to-the-metaverse-for-improved-onboarding\u002F\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>onboard new employees\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>We’re witnessing an upward trajectory, and the term “metaverse” is becoming increasingly mainstream\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Cons\u003Cspan>:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Other technologies such as \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.redsharknews.com\u002Fstudio-broadcast\u002Fitem\u002F659-so-why-did-3d-fail-a-lot-of-3d-movies-weren-t-very-good-in-any-dimension\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>3D films\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan> were also hyped and pushed by major companies in the past, but soon fell by the wayside\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Privacy and tracking risks are likely to become an even bigger issue than they currently are in the present version of the web\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>If you want a realistic experience, the hardware requirements are very high\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The technology is still in its infancy. That’s why it’s difficult to properly estimate its potential. Goldman Sachs calls it an \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.goldmansachs.com\u002Finsights\u002Fpodcasts\u002Fepisodes\u002F01-11-2022-eric-sheridan.html\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>“$8 trillion opportunity”.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan> But what evidence is there to suggest that the metaverse will succeed or fail, as the case may be?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Pros\u003Cspan>:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Apple, Microsoft, Google, Amazon and Meta are all investing heavily in VR, AR and metaverse technologies\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Some companies are already using the metaverse to \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.worklife.news\u002Ftechnology\u002Fwhy-more-companies-are-sending-new-hires-straight-to-the-metaverse-for-improved-onboarding\u002F\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>onboard new employees\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>We’re witnessing an upward trajectory, and the term “metaverse” is becoming increasingly mainstream\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>Cons\u003Cspan>:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Other technologies such as \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.redsharknews.com\u002Fstudio-broadcast\u002Fitem\u002F659-so-why-did-3d-fail-a-lot-of-3d-movies-weren-t-very-good-in-any-dimension\" target=\"_blank\">\u003Cspan>\u003Cspan>\u003Cspan>3D films\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan> were also hyped and pushed by major companies in the past, but soon fell by the wayside\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Privacy and tracking risks are likely to become an even bigger issue than they currently are in the present version of the web\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>If you want a realistic experience, the hardware requirements are very high\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>","The potential is huge! Or is it?",{"__typename":270,"id":271,"caption":205,"imageRight":7,"pgSharedTitle":272,"pgSharedCtaLink":205,"textMedia":273,"pgSharedText":296},"ParagraphPgTextMedia","15694","XR and NFTs",{"id":274,"sharedMediaLegend":205,"mediaImage":275,"name":295},"5967",{"url":276,"width":277,"height":278,"alt":279,"title":205,"size":280,"mime":223,"variations":205,"textMediaVariations":281},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fextended-reality-metaverse.jpg",2332,495,"graphic reality, AR, MR & VR",147003,[282,287,288,289,294],{"name":283,"url":284,"width":285,"height":286},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fextended-reality-metaverse.jpg.webp?itok=BJHOVhcu",900,191,{"name":283,"url":284,"width":285,"height":286},{"name":283,"url":284,"width":285,"height":286},{"name":290,"url":291,"width":292,"height":293},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fextended-reality-metaverse.jpg.webp?itok=afJnTWIl",1200,255,{"name":290,"url":291,"width":292,"height":293},"extended-reality-metaverse.jpg",{"value":297,"processed":298,"format":251},"\u003Cp>You really need to understand these two buzzwords if you’re going to take a deep dive into the metaverse. XR stands for “extended reality” and covers all the technologies used to digitally enhance our reality. While you can experience the metaverse with these technologies, they are not a prerequisite.\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp>NFTs (non-fungible tokens) are unique tokens that can represent a virtual item, and prove ownership of it. This will be an important technology in the metaverse for determining ownership of “original” items which also have a value. One relevant example is a plot of land in a metaverse like \u003Ca href=\"https:\u002F\u002Fwww.sandbox.game\u002Fen\u002Fshop\u002F\" target=\"_blank\">The Sandbox\u003C\u002Fa>.\u003C\u002Fp>\r\n","\u003Cp>You really need to understand these two buzzwords if you’re going to take a deep dive into the metaverse. XR stands for “extended reality” and covers all the technologies used to digitally enhance our reality. While you can experience the metaverse with these technologies, they are not a prerequisite.\u003C\u002Fp>\n\n\n\n\u003Cp>NFTs (non-fungible tokens) are unique tokens that can represent a virtual item, and prove ownership of it. This will be an important technology in the metaverse for determining ownership of “original” items which also have a value. One relevant example is a plot of land in a metaverse like \u003Ca href=\"https:\u002F\u002Fwww.sandbox.game\u002Fen\u002Fshop\u002F\" target=\"_blank\">The Sandbox\u003C\u002Fa>.\u003C\u002Fp>",{"__typename":246,"id":300,"ctaLink":205,"pgSharedText":301,"pgSharedTitle":304,"pgSharedCtaLink":205},"15611",{"value":302,"processed":303,"format":251},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The failure of the 3D revolution in the film industry speaks volumes. Large companies putting their faith in a new technology is by no means a guarantee of success. When James Cameron’s cinema hit Avatar thrust 3D onto the world stage in 2010, major TV manufacturers like Samsung, LG and Panasonic invested huge amounts of money into developing 3D-ready devices. Only to backtrack a few years later. There are many reasons why this technology failed:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>There was an assumption that the target audience was craving this type of technology. However, disappointing sales of 3D televisions and cinema tickets for 3D films told another story.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The idea of wearing special glasses just to watch a film proved off-putting, especially in the home entertainment area.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Technological weaknesses led to a poor overall experience which users then tended to associate with 3D technology as a whole.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Companies that want to avoid these mistakes when investing in the metaverse will need to carefully clarify user requirements. Yes, the technology opens up a multitude of new possibilities. But what do its users really want? Here are some of these potential use cases:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Discover virtual worlds\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Virtual consultations\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Meet and get to know other people\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Virtual meetings that feel more personal than video calls\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Onboard new employees\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Video games in virtual worlds\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Fitness in VR\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Experience school lessons on a more intimate level\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Buy\u002Fsell\u002Fswap NFTs and cryptocurrencies\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Virtual events e.g. concerts\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Tourism\u002Ftravel\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The possibilities are “virtually” endless. As the digital world is not bound by the laws of physics, we are only limited by our imagination. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The failure of the 3D revolution in the film industry speaks volumes. Large companies putting their faith in a new technology is by no means a guarantee of success. When James Cameron’s cinema hit Avatar thrust 3D onto the world stage in 2010, major TV manufacturers like Samsung, LG and Panasonic invested huge amounts of money into developing 3D-ready devices. Only to backtrack a few years later. There are many reasons why this technology failed:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>There was an assumption that the target audience was craving this type of technology. However, disappointing sales of 3D televisions and cinema tickets for 3D films told another story.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The idea of wearing special glasses just to watch a film proved off-putting, especially in the home entertainment area.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Technological weaknesses led to a poor overall experience which users then tended to associate with 3D technology as a whole.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Companies that want to avoid these mistakes when investing in the metaverse will need to carefully clarify user requirements. Yes, the technology opens up a multitude of new possibilities. But what do its users really want? Here are some of these potential use cases:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Discover virtual worlds\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Virtual consultations\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Meet and get to know other people\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Virtual meetings that feel more personal than video calls\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Onboard new employees\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Video games in virtual worlds\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Fitness in VR\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Experience school lessons on a more intimate level\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Buy\u002Fsell\u002Fswap NFTs and cryptocurrencies\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Virtual events e.g. concerts\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Tourism\u002Ftravel\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The possibilities are “virtually” endless. As the digital world is not bound by the laws of physics, we are only limited by our imagination. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","Use cases and what users really want",{"__typename":246,"id":306,"ctaLink":205,"pgSharedText":307,"pgSharedTitle":310,"pgSharedCtaLink":205},"15612",{"value":308,"processed":309,"format":251},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Even at this stage, it makes sense for companies to start familiarising themselves with the metaverse and all the possibilities it holds. Testing out VR or AR headsets might also be a good idea. Reading about this equipment is one thing. Trying it out for yourself, however, gives you a much better insight into what we can expect in the next few years. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The sky is the limit when it comes to potential use cases. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Which areas of the business model might you be able to offer in the metaverse as well? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Or transfer there entirely? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Which new use cases can you benefit from? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>And are there processes within your company that might benefit from this new technology, for example meetings or onboarding sessions? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>It certainly makes sense to ask these questions – always keeping in mind user requirements of course. At the very least companies should keep the metaverse on their radar when they’re thinking about their long-term strategies. Just how big an impact it will have on the business world is difficult to predict. However, companies should make sure that they are well prepared to avoid being caught on the hop.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n","\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Even at this stage, it makes sense for companies to start familiarising themselves with the metaverse and all the possibilities it holds. Testing out VR or AR headsets might also be a good idea. Reading about this equipment is one thing. Trying it out for yourself, however, gives you a much better insight into what we can expect in the next few years. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>The sky is the limit when it comes to potential use cases. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Which areas of the business model might you be able to offer in the metaverse as well? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Or transfer there entirely? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>Which new use cases can you benefit from? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\t\u003Cli>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>And are there processes within your company that might benefit from this new technology, for example meetings or onboarding sessions? \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan lang=\"EN-GB\">\u003Cspan>\u003Cspan>It certainly makes sense to ask these questions – always keeping in mind user requirements of course. At the very least companies should keep the metaverse on their radar when they’re thinking about their long-term strategies. Just how big an impact it will have on the business world is difficult to predict. However, companies should make sure that they are well prepared to avoid being caught on the hop.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","What can companies do now?",{"__typename":312,"id":313,"title":205,"pgContactRefContacts":314,"showEmail":323,"showPhone":323},"ParagraphPgContact","15624",[315],{"contactName":316,"contactProfession":317,"contactDesc":318,"contactLinkedinUrl":320,"sharedEmail":324,"sharedPhone":325,"sharedRefMedia":326},"Stefan Grasmann","Group Head of Thought Leadership & Chief of Blockchain",{"value":319},"\u003Cp>Stefan Grasmann is partner and Group Head of Thought Leadership & Chief of Blockchain at Zühlke. 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