[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Finsights\u002F5-key-learnings-from-zuhlkes-industry-talk-on-subscription-based-business-en":3,"related-content-view-26461-en":436},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":202,"path":203,"hideNavigation":204,"title":205,"translations":206,"sharedHeaderRefMedia":214,"sharedTeaserTitle":13,"sharedTeaserText":238,"sharedTeaserRefMedia":240,"sharedParagraphs":242,"sharedTaxrefIndustries":392,"sharedTaxrefExpertises":396,"sharedIntroText":409,"sharedCtaLink":411,"sharedDate":414,"sharedAuthor":416},"NodeInsight",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,66,69,73,76,79,81,84,87,91,95,99,103,107,111,115,119,123,127,131,135,139,142,145,148,151,154,157,160,163,166,170,174,177,181,185,189,193,196,200],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","Key Insights on Subscription 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Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002F2025_ICP_Subscription%20based%20Business%20Models_DACH_ZT_virtual_Eventimage.jpg?itok=JsiS6b3K",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:updated_time","2025-12-24",{"tag":10,"attributes":92},{"property":93,"content":94},"og:image:alt","image",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:latitude","46.947944",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:longitude","7.438014",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 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Key learnings from Zühlke’s Industry Talk on subscription-based business",[207,210],{"path":203,"langcode":208},{"id":209},"en",{"path":211,"langcode":212},"\u002Fde\u002Finsights\u002F5-key-learnings-des-zuehlke-industry-talks-subscription-business",{"id":213},"de",{"id":215,"sharedMediaLegend":204,"mediaImage":216,"name":237},"171288",{"url":217,"width":218,"height":219,"alt":204,"title":204,"size":220,"mime":221,"variations":204,"headerMinimalVariations":222},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002F2025_ICP_Subscription%20based%20Business%20Models_DACH_ZT_virtual_Eventimage.jpg",1080,810,452470,"image\u002Fjpeg",[223,228,229,233,236],{"name":224,"url":225,"width":226,"height":227},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002F2025_ICP_Subscription%20based%20Business%20Models_DACH_ZT_virtual_Eventimage.jpg.webp?itok=Oabup8Pg",800,533,{"name":224,"url":225,"width":226,"height":227},{"name":230,"url":231,"width":218,"height":232},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002F2025_ICP_Subscription%20based%20Business%20Models_DACH_ZT_virtual_Eventimage.jpg.webp?itok=AtoBmPoK",608,{"name":234,"url":235,"width":218,"height":232},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002F2025_ICP_Subscription%20based%20Business%20Models_DACH_ZT_virtual_Eventimage.jpg.webp?itok=Eh3gGHUu",{"name":234,"url":235,"width":218,"height":232},"2025_ICP_Subscription based Business Models_DACH_ZT_virtual_Eventimage.jpg",{"processed":239},"\u003Cp>Discover expert takeaways from Zühlke’s Industry Talk on how subscription models drive industrial innovation and long-term competitiveness.\u003C\u002Fp>",{"id":215,"sharedMediaLegend":204,"mediaImage":241,"name":237},{"url":217,"width":218,"height":219,"alt":204,"title":204,"size":220,"mime":221,"variations":204},[243,250,261,265,274,280,288,315,323,328,336,341,359,386],{"__typename":244,"id":245,"ctaLink":204,"pgSharedText":246,"pgSharedTitle":204,"pgSharedCtaLink":204},"ParagraphPgText","29960",{"value":247,"processed":248,"format":249},"\u003Cp>The industrial sector is under pressure. Political and economic uncertainty is dampening clients’ willingness to invest, while global technological competition is intensifying. As a result, differentiation through traditional product features is becoming increasingly difficult.\u003C\u002Fp>\u003Cp>At the same time, digitalisation in the industrial sector is accelerating. IoT, software development and data-driven services offer enormous potential. While many companies have already invested millions, return on investment often fails to materialise.\u003C\u002Fp>\u003Cp>Our\u003Ca href=\"\u002Fnode\u002F26350\" data-entity-type=\"node\" data-entity-uuid=\"0b641b27-f915-43a9-8780-15b950863a8f\" data-entity-substitution=\"canonical\"> Zühlke Industry Talk “subscription-based business models in the industrial sector” (available in German only)\u003C\u002Fa>, held with leading experts from across the sector, highlighted one way forward – adopting subscription-based business models. These models enable a shift away from traditional product sales towards usage-based and outcome-oriented offerings. \u003C\u002Fp>","\u003Cp>The industrial sector is under pressure. Political and economic uncertainty is dampening clients’ willingness to invest, while global technological competition is intensifying. As a result, differentiation through traditional product features is becoming increasingly difficult.\u003C\u002Fp>\u003Cp>At the same time, digitalisation in the industrial sector is accelerating. IoT, software development and data-driven services offer enormous potential. While many companies have already invested millions, return on investment often fails to materialise.\u003C\u002Fp>\u003Cp>Our\u003Ca href=\"\u002Fen\u002Fevents\u002Fzuhlke-industry-talk-mit-dem-industriemagazin-abo-basierte-geschaftsmodelle-in-der-industrie\" data-entity-type=\"node\" data-entity-uuid=\"0b641b27-f915-43a9-8780-15b950863a8f\" data-entity-substitution=\"canonical\" title=\"Zühlke Industry Talk mit dem INDUSTRIEMAGAZIN: Abo-basierte Geschäftsmodelle in der Industrie\"> Zühlke Industry Talk “subscription-based business models in the industrial sector” (available in German only)\u003C\u002Fa>, held with leading experts from across the sector, highlighted one way forward – adopting subscription-based business models. These models enable a shift away from traditional product sales towards usage-based and outcome-oriented offerings. \u003C\u002Fp>","full_html",{"__typename":251,"id":252,"pgTitle":253,"text":204,"link":254,"coloredBackground":257,"compactMode":7,"actionVariant":26,"buttonText":204,"pgEmbededCode":258},"ParagraphPgCtaDefault","29961","Unlock growth with subscription models in manufacturing",{"title":255,"url":256,"internal":7},"Download whitepaper","\u002Fen\u002Finsights\u002Fsubscription-business-the-growth-opportunity-for-equipment-machinery-manufacturers",false,{"value":259,"processed":259,"format":260},"","code",{"__typename":244,"id":262,"ctaLink":204,"pgSharedText":263,"pgSharedTitle":204,"pgSharedCtaLink":204},"29962",{"value":264,"processed":264,"format":249},"\u003Cp>\u003Cspan lang=\"EN-US\">The panel featured the following experts, revealing significant variation in maturity levels across the industrial sector:\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartina-eder-8129a81b2\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-US\">Martina Eder\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\">, CFO Schrack Seconet AG\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftom-schneider-truconnect\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-US\">Dr. Tom Schneider\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\">, Managing Director TRUMPF Werkzeugmaschinen SE + Co. KG for Research & Development\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftompuehringer\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-US\">Thomas Pühringer\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\">, Head of Solution Portfolio Management SKIDATA GmbH\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkurt-herzog-476b0460\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-US\">Kurt Herzog\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\">, Vice President Industry 4.0 Primetals Technologies Austria\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fralf-guenthner\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-US\">Ralf Günthner\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\">, Co-Founder Subscription Rebels\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fandreas-a-pfleger\u002F\" target=\"_blank\">\u003Cspan lang=\"EN-US\">Andreas Pfleger\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\">, Business Principal Industry Austria Zühlke\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan>While a few companies have implemented scaled subscription offerings, many are only just beginning this journey. Geographical differences are also evident. Acceptance of subscription models is considerably higher in the United States than in the German-speaking region. So how can the DACH region maintain its competitiveness in an international context? Below is a summary of the key insights shared during the Zühlke Industry Talk: \u003C\u002Fspan>\u003C\u002Fp>",{"__typename":266,"id":267,"eyebrow":204,"pgQuoteRefQuote":268,"hideImage":257,"hideFunctionAndCompany":257,"bigQuote":257},"ParagraphPgQuote","29963",[269],{"status":7,"id":270,"promote":257,"quotePersonDesc":271,"quotePersonName":272,"quoteText":273,"profileImage":204,"title":272},"26462","Kurt Herzog, Vice President Industry 4.0, Primetals Technologies Austria","Kurt Herzog","Subscription models not only change how we sell – they transform how we develop, deliver, and evolve our products.",{"__typename":244,"id":275,"ctaLink":204,"pgSharedText":276,"pgSharedTitle":279,"pgSharedCtaLink":204},"29964",{"value":277,"processed":278,"format":249},"\u003Cp>\u003Ca href=\"\u002Fnode\u002F26290\" data-entity-type=\"node\" data-entity-uuid=\"1e817195-4e8e-4df5-9932-923b5669127d\" data-entity-substitution=\"canonical\">Successfully implementing subscription-based models\u003C\u002Fa> requires more than technical adaptation. Established industrial firms face wide-ranging structural, technological, and cultural hurdles. The panel agreed that introducing a new pricing model alone is insufficient. A fundamental shift in organisational thinking is required, as subscriptions affect not just the product but the entire sales approach, internal processes, and customer relationships:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Sales needs a new mindset: \u003C\u002Fstrong>traditional sales methods focused on features and one-off transactions are no longer adequate. Consultative sales roles that build customer-centric solutions and foster long-term relationships are essential. \u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003Cstrong>Internal resistance hampers change:\u003C\u002Fstrong> entrenched structures, familiar processes, and proven success models often prevent forward-looking approaches. Transitioning to a more dynamic, iterative model faces cultural resistance.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003Cstrong>Technological complexity is increasing:\u003C\u002Fstrong> subscriptions affect the full value chain – from machinery and software to billing. Seamless integration is crucial.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>The customer must also transform:\u003C\u002Fstrong> subscription models demand new customer processes, IT systems, and ways of thinking. Successful providers actively support their customers through this transformation. \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>","\u003Cp>\u003Ca href=\"\u002Fen\u002Finsights\u002Fsubscription-business-the-growth-opportunity-for-equipment-machinery-manufacturers\" data-entity-type=\"node\" data-entity-uuid=\"1e817195-4e8e-4df5-9932-923b5669127d\" data-entity-substitution=\"canonical\" title=\"Subscription business: the growth opportunity for equipment & machinery manufacturers\">Successfully implementing subscription-based models\u003C\u002Fa> requires more than technical adaptation. Established industrial firms face wide-ranging structural, technological, and cultural hurdles. The panel agreed that introducing a new pricing model alone is insufficient. A fundamental shift in organisational thinking is required, as subscriptions affect not just the product but the entire sales approach, internal processes, and customer relationships:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Sales needs a new mindset: \u003C\u002Fstrong>traditional sales methods focused on features and one-off transactions are no longer adequate. Consultative sales roles that build customer-centric solutions and foster long-term relationships are essential. \u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003Cstrong>Internal resistance hampers change:\u003C\u002Fstrong> entrenched structures, familiar processes, and proven success models often prevent forward-looking approaches. Transitioning to a more dynamic, iterative model faces cultural resistance.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan lang=\"EN-US\">\u003Cstrong>Technological complexity is increasing:\u003C\u002Fstrong> subscriptions affect the full value chain – from machinery and software to billing. Seamless integration is crucial.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan>\u003Cstrong>The customer must also transform:\u003C\u002Fstrong> subscription models demand new customer processes, IT systems, and ways of thinking. Successful providers actively support their customers through this transformation. \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>","What are the main challenges for industrial companies? ",{"__typename":266,"id":281,"eyebrow":204,"pgQuoteRefQuote":282,"hideImage":257,"hideFunctionAndCompany":257,"bigQuote":257},"29982",[283],{"status":7,"id":284,"promote":257,"quotePersonDesc":285,"quotePersonName":286,"quoteText":287,"profileImage":204,"title":286},"26463","Head of Solution Portfolio Management, SKIDATA GmbH","Thomas Pühringer","The greatest challenge is redesigning the entire sales process and viewing the customer not just as a buyer, but as a long-term partner.",{"__typename":289,"id":290,"caption":204,"imageRight":7,"pgSharedTitle":291,"pgSharedCtaLink":204,"textMedia":292,"pgSharedText":313},"ParagraphPgTextMedia","29983","Industry insights: what are the real success factors?",{"id":293,"sharedMediaLegend":204,"mediaImage":294,"name":312},"171649",{"url":295,"width":296,"height":297,"alt":298,"title":204,"size":299,"mime":221,"variations":204,"textMediaVariations":300},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fsubscription-business-in-industry.jpg",955,764,"\"\"",89555,[301,306,307,308,311],{"name":302,"url":303,"width":304,"height":305},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fsubscription-business-in-industry.jpg.webp?itok=ruxm_AJb",900,720,{"name":302,"url":303,"width":304,"height":305},{"name":302,"url":303,"width":304,"height":305},{"name":309,"url":310,"width":296,"height":297},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fsubscription-business-in-industry.jpg.webp?itok=teFqcfBz",{"name":309,"url":310,"width":296,"height":297},"subscription-business-in-industry.jpg",{"value":314,"processed":314,"format":249},"\u003Cp>Despite the challenges, many examples show that change is achievable. Beyond technology, it requires a clear strategic commitment and the right organisational conditions. The success of such initiatives hinges on leadership, team structure, and autonomy. When all relevant departments are involved early and small teams are empowered to operate beyond traditional structures, the chances of building a scalable model increase significantly: \u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Strategic anchoring:\u003C\u002Fstrong> without support from top management, initiatives will fail. Leadership must actively champion the transformation.\u003C\u002Fli>\u003Cli>\u003Cstrong>Small, effective teams:\u003C\u002Fstrong> interdisciplinary teams with autonomy and clear mandates tend to outperform larger committees. Nurturing these “green shoots” is vital.\u003C\u002Fli>\u003Cli>\u003Cstrong>Early involvement of key departments:\u003C\u002Fstrong> IT, sales, product management, legal, and finance must collaborate from the outset to prevent failure due to complexity and siloed structures.\u003C\u002Fli>\u003Cli>\u003Cstrong>Iterative development:\u003C\u002Fstrong> rather than aiming for a perfect solution, start with an MVP and launch a marketable subscription within 12 to 15 months. Learn, adjust, and scale from there.\u003C\u002Fli>\u003C\u002Ful>",{"__typename":266,"id":316,"eyebrow":204,"pgQuoteRefQuote":317,"hideImage":257,"hideFunctionAndCompany":257,"bigQuote":257},"29984",[318],{"status":7,"id":319,"promote":257,"quotePersonDesc":320,"quotePersonName":321,"quoteText":322,"profileImage":204,"title":321},"26465","CFO, Schrack Seconet AG","Martina Eder","Hardware without software no longer exists – only through continuous software service can we ensure the long-term lifecycle of our systems.",{"__typename":244,"id":324,"ctaLink":204,"pgSharedText":325,"pgSharedTitle":327,"pgSharedCtaLink":204},"29985",{"value":326,"processed":326,"format":249},"\u003Cp>The panellists were clear in their views on the future. Subscription models will not entirely replace traditional sales models overnight, but they are increasingly becoming a key complement and, in many areas, will become the dominant model. In software and cloud solutions, subscriptions are already the norm and the same is likely to hold true for hardware.\u003C\u002Fp>\u003Cp>Products that must remain connected and regularly updated can rarely be sold profitably through one-off transactions. More and more industrial firms are offering hybrid models, bundling hardware with services and digital features under recurring fees. This shift affects not just the business model, but the entire value chain – from product development to customer engagement.\u003C\u002Fp>\u003Cp>It is also evident that introducing a subscription model is not a one-off initiative, but a long-term transformation. Organisations must be designed to keep pace with faster development cycles, continuous iteration and increased customer centricity. Those seeking to implement subscriptions successfully must align their business models, processes, and mindset towards continuous learning, agile development, and close collaboration with customers. \u003C\u002Fp>","Industrial leaders agree: subscription is the future",{"__typename":266,"id":329,"eyebrow":204,"pgQuoteRefQuote":330,"hideImage":257,"hideFunctionAndCompany":257,"bigQuote":257},"29986",[331],{"status":7,"id":332,"promote":257,"quotePersonDesc":333,"quotePersonName":334,"quoteText":335,"profileImage":204,"title":334},"26466"," Managing Director, TRUMPF Werkzeugmaschinen SE + Co. KG, Research & Development","Dr. Tom Schneider","We deliberately chose the hardest path – those who fail, learn, and those who succeed gain a crucial competitive edge.",{"__typename":244,"id":337,"ctaLink":204,"pgSharedText":338,"pgSharedTitle":340,"pgSharedCtaLink":204},"29991",{"value":339,"processed":339,"format":249},"\u003Cp>To conclude, here is a concise summary of the five core insights from the Zühlke Industry Talk – practical and focused on the most impactful levers for industrial companies:\u003C\u002Fp>","The five key learnings from the Zühlke Industry Talks at a glance",{"__typename":289,"id":342,"caption":204,"imageRight":7,"pgSharedTitle":204,"pgSharedCtaLink":204,"textMedia":343,"pgSharedText":357},"29990",{"id":344,"sharedMediaLegend":204,"mediaImage":345,"name":356},"171650",{"url":346,"width":296,"height":297,"alt":298,"title":204,"size":347,"mime":221,"variations":204,"textMediaVariations":348},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fkey-insights.jpg",98625,[349,351,352,353,355],{"name":302,"url":350,"width":304,"height":305},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fkey-insights.jpg.webp?itok=3bReRUxM",{"name":302,"url":350,"width":304,"height":305},{"name":302,"url":350,"width":304,"height":305},{"name":309,"url":354,"width":296,"height":297},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fkey-insights.jpg.webp?itok=81c4WITu",{"name":309,"url":354,"width":296,"height":297},"key-insights.jpg",{"value":358,"processed":358,"format":249},"\u003Cp>\u003Cstrong>Subscription is not just a rental model\u003C\u002Fstrong>\u003Cbr>It’s not simply about providing a product – it involves delivering a comprehensive offering, with new value propositions, deep technological integration, and organisational change. \u003C\u002Fp>\u003Cp>\u003Cstrong>Sales transformation is essential\u003C\u002Fstrong>\u003Cbr>\u003Cspan lang=\"EN-US\">Subscription models redefine the provider–user relationship, shifting from one-off sales to long-term partnerships that deliver ongoing value.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>\u003Cstrong>The customer must also evolve\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr>\u003Cspan lang=\"EN-US\">Customers must adopt new processes, roles and responsibilities. Providers that actively support this transition build lasting partnerships.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>\u003Cstrong>Strategy and organisation must be aligned\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr>\u003Cspan lang=\"EN-US\">Small, focused teams with a clear mission and backing from leadership are key. The entire organisation must embrace more dynamic ways of working.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>\u003Cstrong>Cloud-based products are becoming the norm\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr>\u003Cspan>Software subscriptions are already established. It is time to extend these concepts and adapt internal processes and thinking accordingly. Business models must be designed with this in mind from the outset.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":266,"id":360,"eyebrow":204,"pgQuoteRefQuote":361,"hideImage":257,"hideFunctionAndCompany":257,"bigQuote":257},"29988",[362],{"status":7,"id":363,"promote":257,"quotePersonDesc":364,"quotePersonName":365,"quoteText":366,"profileImage":367,"title":365},"26467","Business Principal Industry Austria, Zühlke Group","Andreas Pfleger","The transformation to subscription-based models is a radical shift, involving both technological and cultural challenges. We must fundamentally rethink our approach.",{"id":368,"sharedMediaLegend":204,"mediaImage":369,"name":385},"170058",{"url":370,"width":371,"height":371,"alt":204,"title":204,"size":372,"mime":221,"variations":204,"quoteVariations":373},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fandreas_pfleger_8.jpeg",300,28819,[374,377,380,383,384],{"name":375,"url":376,"width":371,"height":371},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002Fandreas_pfleger_8.jpeg.webp?itok=SBGvYEPu",{"name":378,"url":379,"width":371,"height":371},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fandreas_pfleger_8.jpeg.webp?itok=lld6lGg6",{"name":381,"url":382,"width":371,"height":371},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fandreas_pfleger_8.jpeg.webp?itok=vhh_glg9",{"name":381,"url":382,"width":371,"height":371},{"name":381,"url":382,"width":371,"height":371},"andreas_pfleger.jpeg",{"__typename":244,"id":387,"ctaLink":204,"pgSharedText":388,"pgSharedTitle":391,"pgSharedCtaLink":204},"29989",{"value":389,"processed":390,"format":249},"\u003Cp>The high level of engagement and active discussion during the Zühlke Industry Talk made one thing clear: subscription models are highly relevant for industry, offering significant potential but also posing substantial challenges. One key learning is that there is no one-size-fits-all solution. Each company must find its own path, overcome structural hurdles, and establish new ways of thinking both internally and externally. \u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">If you are looking to explore this topic further, our \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F26290\" target=\"_blank\">\u003Cspan lang=\"EN-US\">white paper \u003C\u002Fspan>\u003C\u002Fa>\u003Ca href=\"\u002Fnode\u002F26290\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"1e817195-4e8e-4df5-9932-923b5669127d\" data-entity-substitution=\"canonical\">\u003Cem>\u003Cspan lang=\"EN-US\">“subscription-based business models in industry”\u003C\u002Fspan>\u003C\u002Fem>\u003C\u002Fa>\u003Cspan lang=\"EN-US\"> offers detailed insights. The \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F26350\" target=\"_blank\">\u003Cspan lang=\"EN-US\">full recording of the Zühlke Industry Talk is also available (in German only)\u003C\u002Fspan>\u003C\u002Fa>\u003Ca href=\"\u002Fnode\u002F26350\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"0b641b27-f915-43a9-8780-15b950863a8f\" data-entity-substitution=\"canonical\">\u003Cspan lang=\"EN-US\">,\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\"> sharing practical input from leading industrial companies.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>The high level of engagement and active discussion during the Zühlke Industry Talk made one thing clear: subscription models are highly relevant for industry, offering significant potential but also posing substantial challenges. One key learning is that there is no one-size-fits-all solution. Each company must find its own path, overcome structural hurdles, and establish new ways of thinking both internally and externally. \u003C\u002Fp>\u003Cp>\u003Cspan lang=\"EN-US\">If you are looking to explore this topic further, our \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F26290\" target=\"_blank\">\u003Cspan lang=\"EN-US\">white paper \u003C\u002Fspan>\u003C\u002Fa>\u003Ca href=\"\u002Fen\u002Finsights\u002Fsubscription-business-the-growth-opportunity-for-equipment-machinery-manufacturers\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"1e817195-4e8e-4df5-9932-923b5669127d\" data-entity-substitution=\"canonical\" title=\"Subscription business: the growth opportunity for equipment & machinery manufacturers\">\u003Cem>\u003Cspan lang=\"EN-US\">“subscription-based business models in industry”\u003C\u002Fspan>\u003C\u002Fem>\u003C\u002Fa>\u003Cspan lang=\"EN-US\"> offers detailed insights. The \u003C\u002Fspan>\u003Ca href=\"\u002Fnode\u002F26350\" target=\"_blank\">\u003Cspan lang=\"EN-US\">full recording of the Zühlke Industry Talk is also available (in German only)\u003C\u002Fspan>\u003C\u002Fa>\u003Ca href=\"\u002Fen\u002Fevents\u002Fzuhlke-industry-talk-mit-dem-industriemagazin-abo-basierte-geschaftsmodelle-in-der-industrie\" target=\"_blank\" data-entity-type=\"node\" data-entity-uuid=\"0b641b27-f915-43a9-8780-15b950863a8f\" data-entity-substitution=\"canonical\" title=\"Zühlke Industry Talk mit dem INDUSTRIEMAGAZIN: Abo-basierte Geschäftsmodelle in der Industrie\">\u003Cspan lang=\"EN-US\">,\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan lang=\"EN-US\"> sharing practical input from leading industrial companies.\u003C\u002Fspan>\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>","Learning from real-world industrial experience",[393],{"id":394,"name":395},"10","Industrial sector",[397,400,403,406],{"id":398,"name":399},"19","Digital strategy",{"id":401,"name":402},"887","Business transformation",{"id":404,"name":405},"21","Software engineering",{"id":407,"name":408},"884","Mobile applications",{"processed":410},"\u003Cp>Subscription-based business models are more than a passing trend. They represent a strategic necessity for industrial competitiveness. The discussions held at the Zühlke Industry Talk with leading experts provided insight into why this is the case.\u003C\u002Fp>\n",{"title":412,"url":413,"internal":7},"See key insights now","#section-29991",{"timestamp":415},1747310400,[417],{"status":7,"contactName":365,"contactProfession":418,"contactLinkedinUrl":419,"sharedEmail":421,"sharedRefMedia":422},"General Manager Industry & Consumer Goods, Austria",{"title":259,"url":420,"internal":257},"http:\u002F\u002Flinkedin.com\u002Fin\u002Fandreas-pfleger-54123626","andreas.pfleger@zuehlke.com",{"id":423,"sharedMediaLegend":204,"mediaImage":424,"name":435},"2550",{"url":425,"width":426,"height":426,"alt":365,"title":204,"size":427,"mime":221,"variations":204,"authorVariations":428},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fandreas-pfleger_0.jpeg",400,119711,[429,431,432,433,434],{"name":378,"url":430,"width":426,"height":426},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fandreas-pfleger_0.jpeg.webp?itok=KCCgmj3Z",{"name":378,"url":430,"width":426,"height":426},{"name":378,"url":430,"width":426,"height":426},{"name":378,"url":430,"width":426,"height":426},{"name":378,"url":430,"width":426,"height":426},"andreas-pfleger_0.jpeg",[437,472,499,527],{"id":438,"path":439,"sharedTeaserTitle":440,"sharedTeaserRefMedia":441,"sharedTaxrefIndustries":459,"sharedTaxrefExpertises":463},"26433","\u002Fen\u002Finsights\u002Fthe-complexity-trap-in-cybersecurity","The complexity trap in cybersecurity",{"id":442,"sharedMediaLegend":204,"mediaImage":443,"name":458},"171548",{"url":444,"width":445,"height":446,"alt":298,"title":204,"size":447,"mime":221,"variations":204,"relatedContentVariations":448},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FHeader.Minimal-blog-the-complexity-trap.jpg",1920,1617,237856,[449,451,452,456,457],{"name":224,"url":450,"width":226,"height":227},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FHeader.Minimal-blog-the-complexity-trap.jpg.webp?itok=OIUxJ2fx",{"name":224,"url":450,"width":226,"height":227},{"name":453,"url":454,"width":455,"height":226},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FHeader.Minimal-blog-the-complexity-trap.jpg.webp?itok=J6TY2-To",1200,{"name":453,"url":454,"width":455,"height":226},{"name":453,"url":454,"width":455,"height":226},"Header.Minimal-blog-the-complexity-trap.jpg",[460],{"id":461,"name":462},"855","All industries",[464,467,468,469],{"id":465,"name":466},"125","Cybersecurity",{"id":398,"name":399},{"id":401,"name":402},{"id":470,"name":471},"886","Tech innovation",{"id":473,"path":474,"sharedTeaserTitle":475,"sharedTeaserRefMedia":476,"sharedTaxrefIndustries":491,"sharedTaxrefExpertises":493},"26446","\u002Fen\u002Finsights\u002Fhow-will-the-industrial-sector-respond-to-new-us-tariffs","How will the industrial sector respond to new US tariffs?",{"id":477,"sharedMediaLegend":204,"mediaImage":478,"name":490},"171622",{"url":479,"width":445,"height":480,"alt":298,"title":204,"size":481,"mime":221,"variations":204,"relatedContentVariations":482},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FMature%20businessman%20using%20laptop%20in%20a%20factory.jpg",1283,194078,[483,485,486,488,489],{"name":224,"url":484,"width":226,"height":227},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FMature%20businessman%20using%20laptop%20in%20a%20factory.jpg.webp?itok=bO-2WRsp",{"name":224,"url":484,"width":226,"height":227},{"name":453,"url":487,"width":455,"height":226},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FMature%20businessman%20using%20laptop%20in%20a%20factory.jpg.webp?itok=s1qhMA2X",{"name":453,"url":487,"width":455,"height":226},{"name":453,"url":487,"width":455,"height":226},"Mature businessman using laptop in a factory.jpg",[492],{"id":394,"name":395},[494,495,496],{"id":398,"name":399},{"id":401,"name":402},{"id":497,"name":498},"892","Ecosystems",{"id":500,"path":501,"sharedTeaserTitle":502,"sharedTeaserRefMedia":503,"sharedTaxrefIndustries":521,"sharedTaxrefExpertises":525},"425","\u002Fen\u002Finsights\u002Fwhat-insurers-must-tackle-in-the-next-five-years-to-stay-ahead","What insurers must tackle in the next 5 years to stay ahead",{"id":504,"sharedMediaLegend":204,"mediaImage":505,"name":520},"287",{"url":506,"width":507,"height":508,"alt":509,"title":204,"size":510,"mime":221,"variations":204,"relatedContentVariations":511},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Ffuture_of_insurance.jpg",693,520,"Digital services in the future",231888,[512,515,516,518,519],{"name":224,"url":513,"width":507,"height":514},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Ffuture_of_insurance.jpg.webp?itok=ZiO-xkXK",462,{"name":224,"url":513,"width":507,"height":514},{"name":453,"url":517,"width":507,"height":514},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Ffuture_of_insurance.jpg.webp?itok=Eqxz-RMa",{"name":453,"url":517,"width":507,"height":514},{"name":453,"url":517,"width":507,"height":514},"future_of_insurance.jpg",[522],{"id":523,"name":524},"11","Insurance",[526],{"id":398,"name":399},{"id":528,"path":529,"sharedTeaserTitle":530,"sharedTeaserRefMedia":531,"sharedTaxrefIndustries":549,"sharedTaxrefExpertises":551},"7284","\u002Fen\u002Finsights\u002Fcircular-economy-for-securing-resources-and-supply-chains","What the circular economy means for supply chain innovation",{"id":532,"sharedMediaLegend":204,"mediaImage":533,"name":548},"6004",{"url":534,"width":535,"height":536,"alt":537,"title":204,"size":538,"mime":221,"variations":204,"relatedContentVariations":539},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fblog_sustainability_cities.jpg",500,375,"sustainability globus",83644,[540,543,544,546,547],{"name":224,"url":541,"width":535,"height":542},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fblog_sustainability_cities.jpg.webp?itok=387bZp2n",334,{"name":224,"url":541,"width":535,"height":542},{"name":453,"url":545,"width":535,"height":542},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fblog_sustainability_cities.jpg.webp?itok=zizp9Qzv",{"name":453,"url":545,"width":535,"height":542},{"name":453,"url":545,"width":535,"height":542},"blog_sustainability_cities.jpg",[550],{"id":394,"name":395},[552,553,556],{"id":398,"name":399},{"id":554,"name":555},"891","New technologies",{"id":557,"name":558},"608","Sustainability"]